.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Related Resources: Social Media best Practices for Nonprofits.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. 9) Differentiating from Competitors: Nonprofits with similar missions compete for donors and resources.

Storytelling 239

Storytelling Action Roles Hunger 239

.orgSource

DECEMBER 26, 2023

In this moment, the intersection of logic and emotion deserves our focused attention. The intersection of logic and emotion deserves our focused attention. One of the greatest current dangers in our space is squandering those resources by taking them for granted. That process is becoming more complicated.

Associations 221

Associations Skills Culture Environment 221

Nonprofit Tech for Good

DECEMBER 13, 2021

Recommended resource: How to conduct a content inventory and audit. Recommended resource: How to write a project charter. Recommended resources: A guide to Google Analytics and A guide to obtaining user feedback. Target audiences. Recommended resource: Writing a web redesign Scope of Work. Content to be rewritten.

Websites 305

Websites Analytics Project Proposal 305

sgEngage

APRIL 17, 2024

And every advocate for social good has much to gain by paying attention to the Information half of IT. Why pay attention to data? Raw data—such as customer lists with phone numbers and email addresses—is a valuable resource as-is. There is someone who pays attention to detail and makes the time to correct small errors.

Chart 81

Chart Map Data Attention 81

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Your goal should be challenging, but not impossible to accomplish based on your staff’s time and resources. Segment your audience. Achievable. Time-bound.

Digital 59

Digital Marketing Create Social Media 59

Bloomerang

MAY 30, 2023

While these investments may work, organizations quickly realize the time and attention needed is unsustainable and engagement is less than desired. Get the Content Into Donors’ Hands Now that you’ve created an intriguing resource worthy of your donors’ attention, it’s time to make sure they see it! Your relationship is starting!

Content 91

Content Donor eBook Relationship 91

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike.

Communication 59

Communication Support Calendar Advocacy 59

Candid

JANUARY 30, 2023

Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change. You’ll need to dedicate time and resources to the rebrand process. The scope of your nonprofit’s rebrand will depend on your goals.

Nonprofit 119

Nonprofit Audience Library Research 119

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. Essential functions: Figure out what the tool can do for you, with special attention to the features that get unlocked at each paid tier. How do they reach their audiences?

Application 272

Application Marketing Nonprofit Evaluation 272

The MatrixFiles

MAY 21, 2021

When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. As voice recognition features become more and more commonplace, this method of searching behavior becomes more relevant and deserving of attention.

Language 246

Language Google Search Content 246

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. We have large audiences at our events that enable us to regenerate our list often. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox.

Communication 300

Communication Donation Tech Tools 300

EveryAction

JANUARY 25, 2023

In this article, we’ve rounded up some ways to make the most out of your organization’s resources with these no-cost opportunities. Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience.

Volunteer 209

Volunteer Free Donor Grant 209

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

Marketing 52

Marketing Tips Influence Nonprofit 52

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

Social Media 80

Social Media Images Video Media 80

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2015

As the need for donations continues, the public attention starts to wane, so does donor interest. Let’s continue to pay attention and support this effort. ” Center for Disaster Philanthropy ( [link] ) is go-to resource for foundation funders to get facts on the Nepal earthquake and other disasters.

Nepal 50

Nepal Attention Disaster Fundraising 50

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. A call-to-action button directs users to their next step by including a hyperlink to the relevant resource.

Channel 52

Channel Business Marketing Effective 52

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

Storytelling 45

Storytelling Audience Channel Story 45

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. The Human Rights Campaign hosts a wealth of knowledge on the resources section of its website. The possibilities for LGBTQ+ advocacy are endless. Pride is forever.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Whole Whale

FEBRUARY 9, 2024

The keyword planner makes it easy to find places which your audience is likely to visit and suggests new ways to connect with them using all of the targeting options available on the Google Display Network. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. The more the better?

Strategy 98

Strategy Tips Google Search 98

Nonprofit Tech for Good

DECEMBER 20, 2018

How are marketers at resource-strapped non-profits to keep up with social media’s appetite for video content on social media? Adding legible, large text that is viewable on a small, mobile screen lets you get your ideas across, even if your audience isn’t listening. You really only have a few seconds to grab attention.

Social Media 271

Social Media Video Marketing Practice 271

sgEngage

APRIL 10, 2023

Fundraising is often a necessity for schools to provide students and teachers with resources that set them up for success. Simply focus your attention on donor engagement. In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience.

Donor 74

Donor Community Tips Fundraising 74

Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? In general, posting engaging content on social media will help you broaden your audience, but employing Facebook Ads expands your reach even further by delivering your posts to your supporters’ feeds and showing them to your chosen targeted demographics.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Attract attention with “Snackable” content. Understand your capacity.

Story 67

Story Data Storytelling Lesson 67

Greater Giving

FEBRUARY 12, 2024

Guests need to have time to enjoy their meal before you begin your program so they can give their full attention to the program. Inspiring speakers that resonate with your cause can captivate the audience. Don’t overstretch your resources or aim for the impossible. Set realistic goals. Focus on storytelling.

Charity 105

Charity Music Captivate Causes 105

Greater Giving

NOVEMBER 14, 2022

A professional benefit auctioneer is an invaluable resource for every part of your charity event. When should you engage the audience in auction games? Add Auction Games and Audience Activities. Benefit auctioneers understand the flow of a live auction and how best to build up audience enthusiasm and energy.

Benefit 98

Benefit Professional Game Audience 98

Top Nonprofits

JULY 20, 2022

Always think about your branding, goals, and target audience ahead of the actual creative procedure. This will make your audience more likely to attend the event. In the digital age, paper resources are becoming increasingly obsolete over time. You should never go in blind when making content for your organization or event.

Examples 105

Examples Tips Fundraising Images 105

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Examples of this type of email marketing could include newsletters, product promotions, and donation requests.

email 75

email Difference Marketing Retention 75

Media Cause

SEPTEMBER 1, 2022

An influencer brings a human face to your brand and can be used to leverage their existing relationships and loyal audience base. While this can be intimidating, micro-influencers are often an excellent resource for nonprofits. Grabbing attention leads to engagement, which can lead to participation and conversation.

Social Media 52

Social Media Trend Media Social 52

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Your peers can be some of the most important resources for your organization when figuring out how to create your strategy. Build your audience persona.

Social Media 52

Social Media Strategy Media Donor 52

Nonprofit Tech for Good

APRIL 2, 2023

We’ve done the legwork and compiled the top ways Chat GPT and AI can help your team save resources, perform tasks, and raise more funds. For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

Tools 361

Tools Fundraising Analytics Analysis 361

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Our attention spans are growing remarkably shorter. Video Creation Resources. Storymakers resources and how-tos. Video 1: UNOS.

Audience 58

Audience Video Camera Library 58

Neon CRM

SEPTEMBER 15, 2023

Giving attention to a separate campaign might seem like an unwise and unnecessary investment. But we encourage you to look at it a different way: You’re not competing for everyone’s attention. Our recent research found that your audiences are more likely to open and engage with fundraising emails sent on GivingTuesday.

Nonprofit 52

Nonprofit Campaign Raise Gift 52

Neon CRM

JULY 13, 2023

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. Fundraising 18 Handy #GivingTuesday Resources For Nonprofits 4 min read Read Now 4. This is a chance to foster a sense of community, rally people around meeting the goal, and keep your social media audience engaged.

Social Media 98

Social Media Ideas Donor Media 98

Greater Giving

NOVEMBER 8, 2022

Your GivingTuesday Campaign is a chance to promote your brand in front of a much larger audience. Here are some tips for marketing your GivingTuesday campaign, to attract attention for your organization. If you are participating in #GivingTuesday, you need to attract attention to your cause. Download Now ».

Giving 52

Giving Campaign Marketing Donor 52