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4 storytelling tips to inspire and engage your nonprofit audience

Candid

The reason storytelling is so effective at capturing people’s attention is simple. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? live streams, professionally produced clips, and authentic moments captured on a mobile device.)

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Why Your Giving Day is Your Secret Weapon

M+R

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.

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Getting Attention Nonprofit Tagline Awards Winners Announced

Amy Sample Ward

Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. More than 4,800 nonprofit professionals cast votes in the final selection round.

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Digital Transformation in 2022: Trends for Data-Driven, Strategic Thinking

Forum One

Our work with the Service Employees International Union (SEIU) shows the power of harnessing data for impact storytelling. SEIU’s Education Fund supports service worker members’ professional development, in partnership with state employers and large employers. The last transformative trend is utilizing tools to develop new audiences.

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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Recently, in the wake of restrictive state-level and national abortion legislation targeting individuals seeking abortion access, multiple reproductive justice organizations have called attention to algorithmic content suppression and personal data surveillance practices of Meta and Google. Center language justice in your content strategies.

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Five Social Media Trends for Nonprofits

Media Cause

It’s hard not to notice the rise of short-form videos as you scroll social media for both personal and professional purposes. An influencer brings a human face to your brand and can be used to leverage their existing relationships and loyal audience base. Don’t have the resources internally to work on social? Content matters.

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5 Fundraising Power Principles to End Your Year Strong

sgEngage

Pay extra attention to tags on top donors and reach out to those who haven’t given in a while or haven ’ t been contacted lately. The shift to online and mobile giving is afoot , which means you can create more giving options for more audience groups. “In End-of-year appeals are a big internal effort.