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Association 4.0—A Playbook for Success

.orgSource

At.orgSource we call that collection of wisdom our Association 4.0 Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. Association 4.0: Association 4.0 playbook into your organization. Incremental innovation is smart.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

.orgSource

The association industry has a reputation for clinging to traditions as stubbornly as Linus hugs his trademark blanket. If you need proof that this profession boasts its share of innovators, read a few chapters of our Association 4.0 Critical Questions What is your association’s value proposition?

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From Raw Data to Real Insights: Preparing Your Association for AI

Association Analytics

You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has b.

Broadcast 321
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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Summers, CAE, a guest on the Association 4.0 An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. There are so many challenges.

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

I’ve told these stories before, but I’m referring to them again because they highlight advice that can help associations find stability when chaos threatens. Nancy MacRae, CEO at the Emergency Nurses Association and Kristine Hillmer, President and CEO of the Wisconsin Restaurant Association , steered their members through the challenge.

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For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

A 2019 survey by the American Hospital Association found that 90% of healthcare boards conduct board self-assessments, but only 60% do so annually. I’ll get on my Association 4.0 Point a Compass to the Future Regular updates on the status of governance can be a compass to help the group stay on the right path.