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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. We recommend you start with these 7 Key Database Metrics. Adding wealth data to your prospect file will result in a more successful campaign.

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10 Fundraising Statistics Every Nonprofit Should Know

Neon CRM

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

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Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Data degrades. But your organization only knows data.

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Fundraising Metrics: Don’t Just Count the Dollars

ASU Lodestar Center

dollars raised) are the most commonly used metric for evaluating fundraising staff, but they are not the only metrics that we as managers should track. Learn more about fundraising and metrics through NMI! Of course, a metrics tracking system is only as good as the incentives that drive employees to use it.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Thanksgiving holiday each year, meaning that nonprofits have almost an entire year to analyze their data from this past Giving Tuesday and start planning for 2023. To help you get started, this article will explore four ways you can plan ahead now, including: Create a research-based fundraising strategy.

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10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

After all the conjecture and fuss about this new idea of marketing, there needs to be data to back it all up. According to Content Plus , 70% of people would rather learn about a company from an article instead an advertisement. According to Demand Metric , 78% of CMOs believe content marketing is the future of marketing.

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