Whole Whale

JANUARY 18, 2021

Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process. Test test test! Cross browser compatibility check – use tools like BrowserStack to make sure that your site looks the same across all browsers.

Site 52

Site Map Google Test 52

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Basically, it’s about ranking higher in the search engine results for keywords related to your site. The more the better?

Strategy 98

Strategy Tips Google Search 98

Nonprofit Tech for Good

MAY 13, 2022

They simply refer to tags that can be added to any URL. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics. Test with a couple of links to see how it all works.

Donor 285

Donor Track Campaign Facebook 285

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. UTM tags don’t rely on either. Email Opens + User IPs. Use your UTMs.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

APRIL 10, 2022

Don’t be a photo tag spammer either! It’s a good practice to occasionally tag important partners and sponsors in image tweets, but doing so often will only annoy them. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Bloomerang

FEBRUARY 1, 2023

Plus, tag expenses for fundraising, programming, and administration in order to make filing your Form 990 at tax time that much easier. Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement?

Org 82

Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

NTEN

MARCH 16, 2010

Session: Data Data Everywhere: Drowning in a sea of Analytics. Analytics integration and interpretation. A web site is no longer your only (and in some cases, primary) presence on the Internet. There is more to analytics than copying and pasting the code at the bottom of the page.

Analytics 70

Analytics Data Question Atlanta 70

Media Cause

JULY 23, 2021

Use Google Analytics to determine great sitelink ideas – what pages are already popular with your users? RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. Test time-specific (day, month, year, time of day, etc.) and browserstack.com.

Google 52

Google Grant Headline Tips 52

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Professionals ultimately know what it takes to create winning campaigns that persuade users to click through to your site to learn more. A/B testing.

Grant 52

Grant Google Management Guide 52

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions.

Causes 52

Causes Data Profit Demographics 52

sgEngage

OCTOBER 11, 2023

Engage with your audience by responding to comments Participate in conversations Be authentic and avoid highly polished replies Track your top 10 or 20 followers and tag them to help share your content Ask followers to opt in to your email list for more direct communication, Pro Tip: Befriend the algorithms with inspiring content.

Donor 82

Donor Social Media Websites Content 82

Whole Whale

MAY 12, 2020

Remember to tag the guest and any companies mentioned to increase the potential for engagement and comments. MAKE sure to tag the guests or anyone you think might find the episode. Don’t just rely on auto-post functions as they won’t properly tag the companies and guest(s) involved. put our servers to the test?)

Podcast 59

Podcast Audio Feeds YouTube 59

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” 522 clicks to my site at a cost of $0.29 To add this code you’ll need access to place the script in the header or footer tags of your website. Pinterest Tag.

Ideas 111

Ideas Donation Online Strategy 111

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Average time on site.

Analytics 54

Analytics Google Websites Metrics 54

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The other two included my tagging and widgets screencasts). The research has been going slowly -- partly because web analytics is a very complex and geeky topic.

Screencast 50

Screencast Analytics Measure Web 50

Forum One

MARCH 29, 2010

What if you could make sure when a user types in a search query to Google, your site was at the top of the list? The content on your site is always most important in terms of driving visitors to your site and increasing your web prominence. Allowing your users to engage with your site allows them to feel more connected to you.

Adwords 70

Adwords Google Search Test 70

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2010

I also admit that the first app I downloaded was one for google analytics - it's great for browsing data. This may not require the development of a native app, it could be something interactive on a web site that can be accessed via your iPad. Take for example this app that allows deaf people to test their hearing.

Mobile 100

Mobile Game Hype Adopt 100

Whole Whale

JULY 20, 2023

The great search for free and low-cost A/B Testing Tools is upon us. In the world of digital marketing, A/B testing is a crucial tool for optimizing website performance and improving user experience. Let’s take a closer look at the three platforms with Google Analytics integration: AB Tasty, Optimizely, and VWO.

Test 52

Test Google Tools Analytics 52

NTEN

JUNE 24, 2010

I challenge myself to find new and exciting OS/Browser combinations to test. So when I log into Google Analytics, I never even glance at the dashboard, but instead dive straight into meaty 100-row reports. To me, the dashboard report is good for big picture, but is too vague to tell me what I really need to do to make my site better.

Report 68

Report Stats Analytics Statistics 68

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 12, 2010

It was a low risk experiment on AppMakr to test drive the service before selecting a vendor and to learn what was involved. And, of course, you want to track with analytics what tactics work or not, and improve over time. Tags: mobile. If you do download, and you have feedback on the application, please let us now.

Texas 95

Texas Haiti Application Hunger 95

NTEN

JULY 28, 2010

While you should add a personalized touch to your website, the guidelines to make your site appealing are generally the same. There are 4 steps I typically recommend following as you build your site. Analyze any prior web traffic : If you use Google Analytics or another tool, look and see where your site traffic is going.

Method 52

Method Audience Design Question 52

See3

SEPTEMBER 2, 2009

Get It On Your Site. If you have enough content, you might consider creating a Video or Media section on your site. Otherwise, connect your video to other relevant content on your site, like a popular article or a call to action. Create Relevant Tags. Tags: Video youtube. Don’t Stop at YouTube. Link Link Link.

Video 40

Video YouTube Offline Blogger 40

OneCause

MARCH 14, 2023

About a month and a half to two months before the event, begin executing social and promo campaigns to drive registrations by opening ticket sales and publishing your Giving Center site for maximum online fundraising exposure. Take your fundraising to the next level with OneCause, test drive OneCause today !

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

You might think of Facebook as an important social network, but it is now also the third most popular video site on the web. Test, but be careful. If you’re not sure your video belongs on your donation page try a test run and track your analytics carefully. Tags: Fundraising Guest Post. Holy smokes!

Video 106

Video El Salvador Donation Fundraising 106

Achieve

JULY 2, 2019

Doing one or two social media channels really well is usually more valuable than throwing content up on multiple sites with no real strategy or follow through. . Exp: tagging sponsors, creating Facebook events with co-hosts, etc.) . Test-and-learn. Actively using Google Analytics. billion monthly active users. *.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

URLs for your blog, web site, online community. If you are using an analytics software program like Google Analytics, run a search engine referral report and see what words people are actually typing into search engines to find your site and try using some of these. So, if apply the so what test: 1.)

Literacy 75

Literacy Skills San Francisco Adwords 75

Forum One

JANUARY 26, 2024

The first three focus on “internal” strategies for keywords, content, and site organization—things you can do within your web properties to optimize them for search. The final three explore “external” tools and strategies to aid SEO once you’ve optimized your site, i.e., what else you can do to boost relevant traffic and high rankings.

International 89

International Strategy Search Structure 89

Nonprofits Source

JANUARY 23, 2023

Using the Google Ad Grant will allow you to: Grow website traffic and acquire more site engagements. Google provides Ad Grant participants with free access to Google Analytics. Bringing attention to the right content on your site will drive more value for your cause. Track marketing performance.

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

tags: listening socialmedia ). Once you have an idea for the what, subject it to the so what test. Do search at site for the first time. URLs for your blog, web site, online community. The key value is if you have the volume that requires analytics and if the tool can support your work flow. Google Alerts.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2009

The idea itself is tested by the immune system of the wider community. It enables us to test how well we are doing individually as an organization and as a system. The beta tool is ready for testing so that we can see how the inputs work and how the outputs work. Tags: engagement guest blogging.

Story 79

Story Action Model Adopt 79

NTEN

APRIL 16, 2009

It depends on your audience, and the design of your site, and the goal of your campaign. In this situation, there's only one way to know for sure what's best: test it for yourself. Multivariate testing (MVT) is a great tool for making these sorts of decisions. Take the opinions out and let the data decide for you. Fine-tuning.

Test 36

Test Headline Case Study Results 36

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. Setting up a WordPress site takes no more than 5 minutes. Ask the candidate/vendor to evaluate areas of improvement on your site. If you want your content to show up in search results, and by association increase search traffic, you need to invest in building strong backlinks to your site.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Measurement tools or perhaps more accurately, social analytics tools collect that data. If you are measuring reach, engagement or action, you’ll need an analytics tool. Analytics Tools: Google Analytics, Facebook Insights, Twitter Tools (Socialbro, Hootsuite, Bit.ly, Twitalyzer). Neff , Lights.

Measure 115

Measure Social Media Tools Media 115

Connection Cafe

JANUARY 13, 2021

To get started, you’ll need to understand where your own site might be missing the mark and determine the steps you can take to resolve those pain points. Dwell time, or how long those users engage with your site once they arrive. Poor user engagement can torpedo any new goals or projects that your site needs to accomplish.

Design 28

Design Challenge Web Files 28

NonProfit Hub

FEBRUARY 2, 2016

Not sure which tags are the most popular? Use this site to find out. By searching for tags related to your business, it will show you all related hashtags as well. Click around and write down the most popular tags (that are relevant to what you do) to implement in your posts. Google Analytics. Hashtagify.me.

Social Media 28

Social Media Audience Tools Help 28

Care2

OCTOBER 22, 2008

| Main | Care2 Launches Americas Favorite Animal Shelter Contest » Monday Oct 13 2008 Using Google Analytics to Track a Nonprofit Website (Part 1) Monday, October 13, 2008 at 01:21PM | by James OMalley Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites.

Analytics 38

Analytics Google Track Social Media 38