M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Event Types.

Analytics 89

Analytics Google Track Data 89

Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

Analytics 94

Analytics Google Track Info 94

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

The MatrixFiles

MARCH 25, 2024

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics?

Generation 264

Generation Registration Associations Amazon 264

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

Analytics 52

Analytics Google Phase Nonprofit 52

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. For fun, have them also prepare a 30 minute presentation for the organization.

International 98

International Program Ideas Data 98

Whole Whale

JANUARY 18, 2021

Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process. Cross browser compatibility check – use tools like BrowserStack to make sure that your site looks the same across all browsers. Google Analytics Migration. Plan redirects.

Site 52

Site Map Google Test 52

Association Analytics

JULY 27, 2021

Start by tagging and classifying content across your association’s digital assets. This will only work if taxonomy and tags are uniform. Target and personalize : With tags and taxonomy in place, you can start to target and personalize messaging to your members, who should engage more with your higher quality, more relevant content.

Taxonomy 169

Taxonomy Content Data Strategy 169

The MatrixFiles

DECEMBER 15, 2022

Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible!

PDF 130

PDF Analytics Search Template 130

.orgSource

JULY 25, 2023

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. and meta descriptions (Html summaries of page contents.)

Team 221

Team Marketing Build Analysis 221

Byte Technology

APRIL 27, 2017

And yet, if your site has one of those always helpful “frequently asked questions” (FAQ) sections, so much time and trouble can be avoided for both the business owner and the person making a purchase. It’s simple, works great and is a nice—and no-cost—choice for those WordPress e-tail sites just getting started.

Plugin 100

Plugin FAQ WordPress Site 100

Nonprofit Tech for Good

AUGUST 9, 2021

Tagging corporate sponsors and partners. Since the LinkedIn community is a social network built for business and nonprofit professionals, it is absolutely a best practice to tag and thank your corporate sponsors and partners. For example, this post by the Houston Food Bank tags and shows appreciation for their sponsor , CVS Health.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. 3 Once the tag is added, you can double check your settings within GA4 by going to the Admin section and pressing on Data Streams.

Analytics 52

Analytics Google University Alternative 52

Zen and the Art of Nonprofit Technology

SEPTEMBER 18, 2006

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Analytics vs Site Meter September 18, 2006 Yes, I promise, the post on tagging and folksonomies is coming. vs Web 2.0 – I wanted to talk about Google Analytics. 3 Dru 08.05.09

Analytics 100

Analytics Google Site Folksonomy 100

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Basically, it’s about ranking higher in the search engine results for keywords related to your site. The more the better?

Strategy 98

Strategy Tips Google Search 98

Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help.

Track 52

Track Software Donor API 52

Zen and the Art of Nonprofit Technology

MAY 29, 2011

tags: crowdfunding toblog. tags: drupal flickr slideshow webdevelopment toblog. tags: socialmedia export data toblog. Export and Analyze Social Media Analytics | Export.ly. tags: socialmedia export data toblog. Recipe for a Flash-Free Flickr Slideshow in Drupal | johanna bates. Posted from Diigo.

Drupal 146

Drupal Site Flash Flickr 146

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

Rate 84

Rate Analytics Site Google 84

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

Guidelines 52

Guidelines Track Practice Analytics 52

Nonprofit Tech for Good

APRIL 10, 2022

Don’t be a photo tag spammer either! It’s a good practice to occasionally tag important partners and sponsors in image tweets, but doing so often will only annoy them. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity.

Twitter 343

Twitter Practice Social Media Nonprofit 343

NTEN

SEPTEMBER 7, 2010

Based on the response to a couple of how-to articles about Google Analytics I've posted to the NTEN blog recently , we know there's a hunger for more information about how to understand what's going on with your organization's web site. . And judging by the referring sites, they're coming from all over. Series Sessions.

Analytics 50

Analytics Web Site Hunger 50

Byte Technology

APRIL 20, 2017

Well, if you have, then it’s time to check out heat-mapping, programs that help you gain insights into user interactions such as where on your site they click, what specific areas they explore more than others and generally how they use your site for their purposes. access and use a site.

Map 100

Map Interaction Tools Websites 100

Nonprofit Tech for Good

MAY 13, 2022

They simply refer to tags that can be added to any URL. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics. Term (utm_term). Content (utm_content).

Donor 278

Donor Track Facebook Campaign 278

Candid

APRIL 13, 2021

You have complete control over which conversions you encourage on your site. They’re more likely to sign up for a newsletter, read an article, or purchase merchandise after engaging with your site. If you’re employing this strategy, you’ll want to pay close attention to the analytics data that Google Ads provides. Impressions.

Grant 98

Grant Google Problem Analytics 98

NetWits

FEBRUARY 16, 2011

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. However, this isn’t as funny when your organization’s site has been online for a while and is still not being found. I recommend Google Analytics as it’s free and quite comprehensive.

Google 225

Google Search Images Analytics 225

Whole Whale

SEPTEMBER 3, 2021

Some things to keep an eye out for: Day of the week with best and worst open rates Time of day with best and worst open rates Trends in subject line copy (action-oriented words, emojis, merge tags) Preview test copy. UTM tags don’t rely on either. Remember that part about pixels and masked IP addresses? Follow Apple’s Announcements.

email 104

email Marketing Test Mail 104

NTEN

MAY 19, 2010

What would your web site tell you if it could talk? Time strapped nonprofits can sign up to receive free web site analysis. You provide access to your data and a few hours of time, and a student-mentor team will analyze aspects of your site's performance in just a few weeks. "Wow, I really love my new 'Donate Now' button.

Analytics 60

Analytics Web Consultant Free 60

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? The next five months can be your learning phase.

FAQ 57

FAQ Organization Analytics Google 57

NTEN

MARCH 16, 2010

Session: Data Data Everywhere: Drowning in a sea of Analytics. Analytics integration and interpretation. A web site is no longer your only (and in some cases, primary) presence on the Internet. There is more to analytics than copying and pasting the code at the bottom of the page.

Analytics 70

Analytics Data Question Atlanta 70

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. For "Campaign Source", I generally enter the origin of the message -- our CRM (netforum), blog, a partner's web site, etc. Find the Data in Google Analytics . Brett Meyer, NTEN. note: Actually, they have.]. Let's resort again.

Track 68

Track Analytics Google Campaign 68

Media Cause

JUNE 9, 2022

In the nonprofit sector, it’s common to have a user go to a donation landing page but bounce around the site before actually making a donation. After a bit of searching, I found the answer in a very familiar place, Analytics Mania. Using a Custom HTML tag in GTM, I started with the following formula. A solution for the future .

Track 52

Track Problem Donation Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. 2 Technology Profilers: These useful browser plugins search a site’s code and give a quick overview of the tech in use, from CMS to analytics to tracking codes.

Marketing 52

Marketing Plugin Track Policy 52

Bloomerang

FEBRUARY 1, 2023

Plus, tag expenses for fundraising, programming, and administration in order to make filing your Form 990 at tax time that much easier. Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement?

Org 83

Org Raise Tools Help 83

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . This socially-sourced crowd spends upwards of 15 minutes per day, every day , on social media sites, 3 to 7 times more than on any other major web property. .

Social Media 67

Social Media Site Media Social 67

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions.

Causes 52

Causes Data Profit Demographics 52