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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Promote data sharing across the organization, and reward people for effectively using new analytic tools.

Trend 221
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5 Ways To Maximize ROI For Your Next Hybrid Event

AccelEvents

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Brand insights and analytics.

ROI 98
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4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI

Connection Cafe

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

ROI 52
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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Build a Marketing Dream Team—Welcome AI

.orgSource

Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits. One that comes immediately to mind is the SWOT analysis,” Jane said. But as no-code programming becomes even easier, customized analytics are certain to be just over the horizon.”

Team 221
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Why your association needs to adopt a data governance policy

Nimble AMS

While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Having well-governed analytics also helps elevate companywide strategy and maximize ROI. How can your organization reverse this concerning trend?

Policy 117
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15 highlights from Xperience 2022

Nimble AMS

The International Association of Chiefs of Police (IACP) leveraged Nimble AMS and predictive analytics to increase its member retention numbers. Predictive analytics helped IACP to streamline segmentation, uncover member insights , turn insights into action, and offer continuous association improvement.