Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

Guidelines 52

Guidelines Track Practice Analytics 52

Association Analytics

AUGUST 14, 2023

That’s why it’s important to have internal conversations about how much data your organization feels comfortable sharing and what data is proprietary and should not be used with public AI tools. It’s also crucial to remember that by using a public AI tool, your organization’s data can become part of the training dataset.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

Marketing 52

Marketing Plugin Track Policy 52

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

Donor 298

Donor Track Campaign Facebook 298

sgEngage

SEPTEMBER 6, 2022

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

Marketing 81

Marketing Blackbaud Analytics Trend 81

Media Cause

OCTOBER 11, 2023

Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing. It has three main components: account management, advanced analytics, and promoted hashtags (more on these capabilities later). But here are some TikTok tips for your nonprofit marketing to make it all a little easier.

Marketing 59

Marketing Fundraising Social Media Video 59

Association Analytics

JUNE 21, 2023

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. With a modern ecosystem, your association can start by separating out analytical data from transactional data. Solution : To get back on the track, your association needs to invest in data quality.

Associations 319

Associations Challenge Data Taxonomy 319

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Scheduling tweets is a must for nonprofits that want to engage an international following. 8) Get to know your Twitter Analytics Dashboard. Retweet your own tweets.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Nonprofit Tech for Good

FEBRUARY 6, 2022

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose.

Software 312

Software Guide Award Grant 312

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Let’s look at 5 tips to help your mission-driven organization create real impact with omnichannel marketing.

Marketing 47

Marketing Impact Create Tips 47

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. And taking a wait-and-see approach to optimizing your marketing program is a sure-fire way to lag behind industry leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. And now, for those tips and tools: 1 – Get to Know Your Audience.

Analytics 106

Analytics Tools Social New York City 106

Whole Whale

APRIL 10, 2023

Explore the Nonprofit Podcast List Tracking podcast downloads can be difficult and a bit messy. We took the time to create an advanced guide on podcast analytics based on how we do it for the Whole Whale podcast. We hope that you enjoy this summary of great nonprofit podcasts and please let us know if we left some off !

Podcast 96

Podcast Hunger Nonprofit Summary 96

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team.

Profile 91

Profile Software Nonprofit Donor 91

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4?

FAQ 58

FAQ Organization Analytics Google 58

Bloomerang

FEBRUARY 1, 2023

Or, your marketing team may snap an image at an event and edit it on an app to immediately post on Instagram. The task manager allows you to assign, manage, and track the progress of action items. The member directory helps you keep track of every board, committee, and staff member so that you can nurture relationships.

Org 80

Org Raise Tools Help 80

Qgiv

NOVEMBER 9, 2023

Measure and track your success. Tracking over a full 12 months is a good timeframe since certain periods of the year have increased or decreased fundraising (org-specific annual events, the summer slowdown, Giving Season, etc.). ” World Wildlife Fund (WWF ) is a leading international conservation organization. Be flexible.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

sgEngage

SEPTEMBER 10, 2021

and globally, including those who work in development, membership, finance, marketing, executive leadership and more. To learn fundraising and marketing best practices… . To learn about analytics… . Picking your sessions: Don’t just limit yourself to the sessions classified as part of the nonprofit track!

Virtual 103

Virtual Guide Houston Philanthropy 103

Saleforce Nonprofit

JUNE 3, 2022

Next, the Summit featured a conversation between Darren Walker, President of the Ford Foundation , a $16 billion international human welfare and social justice philanthropic organization, and Dr. Una Osili , Associate Dean for Research and International Programs at Indiana University’s Lilly Family School of Philanthropy.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. While it’s an incredible marketing opportunity, the Google Grant application process can be lengthy, which might turn your nonprofit off from applying. That adds up to an incredible $120,000 in free marketing money each year.

Application 52

Application Grant Google Guide 52

Nonprofits Source

MAY 25, 2023

To draw patients out of the market and establish enduring relationships with them, you’ll need a full-proof marketing strategy that sets your organization apart. Tracked KPIs: Use KPIs like qualified leads, customer acquisition cost, conversion rate, bounce rate, organic traffic, and dwell time to monitor your site’s performance.

Goal 52

Goal Tips Review Map 52

Media Cause

FEBRUARY 12, 2024

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Social platforms are included in Google Analytics traffic sources. Remember to track these links to know where this organic traffic is coming from.

Search 59

Search Alternative Social Social Media 59

Connection Cafe

JULY 18, 2011

to gain more insight into your online marketing. If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Well, tracking employee engagement is great too, but Google Analytics is not the tool for that!).

Analytics 48

Analytics Google Profile Metrics 48

Qgiv

NOVEMBER 30, 2021

Nonprofit organizations are being asked to do more with fewer resources, prompting us to look at our internal fundraising operations to see how to become more efficient with the resources we have. Analytics can be an extremely powerful tool for generating reports. What type of information is tracked outside of your main donor database?

Database 52

Database Donor Fundraising Nonprofit 52

Bloomerang

AUGUST 21, 2023

No matter where you are in your growth stage, taking action, in concert with your internal stakeholders, will always bring you closer to the goal of raising more revenue. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. Having a monetary goal is fundamental.

Action 73

Action Report Practice Fundraising 73

The Science Behind Engaging your Supporters

JUNE 6, 2019

Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. EveryAction clients include some of the largest and most successful organizations, including the National Audubon Society, Planned Parenthood Federation of America, and Covenant House International. Washington, D.C.,

Washington 101

Washington Analytics Boston Companies 101

Kindful

APRIL 15, 2021

It is a software that integrates with many apps to track every transaction, customer communication, and workflow project, analyzing each process along the way and producing a slew of graphs and charts along the way. For large national or international nonprofits, Salesforce could be a good solution for your business.

Nonprofit 57

Nonprofit Software Plugin Integration 57

Wild Apricot

DECEMBER 21, 2017

Data Analytics. Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability. Data Analytics Software. Optimization of Sales Tools, Knowledge Base and other Assets. Automation. Contract Management. Forms and Templates. Deals desk.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Tech Soup

NOVEMBER 9, 2012

She is a public speaker, consultant, and event planner and heads up programming, marketing, and event logistics for the series. Nonprofits get free access to Google Analytics , a robust tool that tracks what turns your audience on or off when they land on your site. Want to know what makes your online audience tick?

Analytics 58

Analytics Tools Social North America 58

Bloomerang

AUGUST 30, 2023

Donor management solutions Donor management systems , also known as nonprofit CRMs , are software solutions that allow nonprofits to track donor interactions and giving histories, create donor segments, and develop communications campaigns. These platforms may include: An email marketing tool. Customized donor reports.

Software 87

Software Guide Fundraising Platform 87

DNL OmniMedia

DECEMBER 13, 2021

It’s crucial that you choose the right CRM solution for your nonprofit, but that can be significantly more difficult when there are multiple strong contenders on the market to choose between. Internal operations management. Marketing campaign management. recurring gifts, planned gifts, and tributes), and process donations.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

AUGUST 17, 2011

to gain more insight into your online marketing. If you’re not yet familiar with Google Analytics, it’s a free tool from. When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it.

Search 46

Search Analytics Google Site 46

AccelEvents

JANUARY 13, 2022

According to the International Conference Partnership, 72% of corporate sponsors are interested in participating in hybrid events. Return on investment: Gathering analytics and generating leads has never been easier than it is now—as long as you’re using the right platform that allows for tracking attendees’ interests and behavior.

Tips 98

Tips Strategy Virtual Sponsor 98

Nonprofit Tech for Good

DECEMBER 13, 2010

Title: Associate Director, Digital Marketing. For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. I’m a big believer in getting volunteers and interns to help be part of this growing space. Name: Amy Ganderson.

Social Media 210

Social Media Conservancy Interview Media 210

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. This way, your communications tool can easily access data points and you can leverage them in marketing content. Tracking data from your email marketing tools is crucial in order to improve strategies and increase your conversions.

Communication 98

Communication Donor Data Guide 98

Bloomerang

JULY 6, 2023

Issues-Based Strategic Planning Model An issues-based strategic planning model can be used when your organization’s internal operations are in more turbulent conditions. This nonprofit strategic planning model helps organizations get back on track if they have strayed from the path to success.

Examples 117

Examples Guide Model Nonprofit 117

DNL OmniMedia

APRIL 1, 2024

However, here are some potential use cases to help you visualize the role a data warehouse could play in your organization’s operations: Identify specific audience segments for marketing purposes. Do you need support when it comes to fully understanding your marketing audience? Is Data Warehousing Right for Your Nonprofit?

Data 52

Data Guide Proposal Nonprofit 52