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Four Bite-Sized Methods of User Research

sgEngage

With a qualitative research method like this one, you really don’t need a large sample size to get good data. This method is ideal for understanding motivations. Google Analytics Data Review. This is a unique research method in that it provides quantitative data and doesn’t require any participant recruitment.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.

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Privacy-First Marketing for Nonprofits

Media Cause

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

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The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes!

Nonprofit Tech for Good

One misconception we hear regularly relates to Sweepstakes’ free Alternate Method of Entry. Alternate Method of Entry: For a sweepstakes to be legal, you must offer a free entry option. The average sweepstakes revenue on Eventgroove is 59% higher than what we typically see with raffles. What Sort of Prizes Work Best?

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Scheduling tweets is a must for nonprofits that want to engage an international following. 8) Get to know your Twitter Analytics Dashboard. Retweet your own tweets.

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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. And taking a wait-and-see approach to optimizing your marketing program is a sure-fire way to lag behind industry leaders. Micro Donations.

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Why nonprofits should deploy artificial intelligence to achieve fundraising success

ASU Lodestar Center

The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset.