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5 New Google Analytics Statistics For Nonprofits

TechImpact

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

Analytics 223
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Confirmation bias is the tendency to place the greatest value on information that supports your pre-existing beliefs. Anchoring bias makes people rely too heavily on the first bit of information they receive. AI-powered analytics handle large volumes of data efficiently. You saw the word SALE and bought the overpriced widget.

Data 221
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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Promote data sharing across the organization, and reward people for effectively using new analytic tools.

Trend 221
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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone. Let us know in the comment section below.

Stats 252
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Become the trusted information source for your industry

Nimble AMS

Who can you trust for information these days? Research sources (if you trust them) show that the American public distrusts common information sources: According to Pew Research Center, Americans’ trust in the federal government is at near historic lows. Three effective ways to become the trusted source of information in your industry.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 106
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Hire Fresh Talent—But Before You Shop, Check the Fridge

.orgSource

Even with the threat of recession on the horizon, these statistics indicate that the Great Resignation does not appear to be a passing trend. The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% Studying factual information will help you make better choices.” I love that answer.