Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Tell me all about attribution.

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DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

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Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

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sgEngage

JANUARY 30, 2024

Artificial Intelligence (AI) fundraising may seem like no more than the newest philanthropy buzzword. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! These solutions leverage predictive analytics to help anticipate future donor actions.

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Tools Donor Fundraising Survey 84

Nonprofit Tech for Good

FEBRUARY 6, 2022

In fact, most nonprofits require a minimum level of fundraising each year to reach their mission goals. This means they focus on keeping revenue (fundraising) high and expenses (direct and indirect costs) low. Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit.

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Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Email sign-ups.

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The Modern Nonprofit

SEPTEMBER 12, 2023

Estimated Reading Time: 4 minutes Strategic Planning for Year-End Fundraising: Setting the Stage in September September serves as a transitional gateway bridging the carefree summer days with the strategic year-end hustle for nonprofits. So, let’s demystify how to pave the roundabout of a successful year-end fundraising campaign.

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Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start. Track web traffic from any QR codes used on direct mail. Let’s get started.

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Bloomerang

AUGUST 30, 2023

These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.

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Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. Let’s dive right in! Let’s explore both kinds of apps in the next section.

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Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Collaboration with experienced digital fundraisers is invaluable to learn what resonates. Focus on selling – Judge ads by sales results, not awards.

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Candid

APRIL 20, 2023

As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. One important note: make sure to track your own time during the experiment.

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Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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CauseVox

MARCH 1, 2024

Research The first step is finding as much information as you can from your existing analytics. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic. Add a little incentive!

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Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. Top Direct Mail Fundraising FAQs What is direct mail fundraising? Let’s get started! Contact Us!

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Qgiv

NOVEMBER 9, 2023

Measure and track your success. How to measure the success of your nonprofit branding strategy There are several ways to measure the success of your nonprofit branding strategy. Final thoughts A strong brand is essential for increasing fundraising and expanding impact for long-term success.

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Greater Giving

DECEMBER 19, 2022

Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement.

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Get Fully Funded

JUNE 27, 2022

When you’re halfway through the year, it’s a good time to conduct a midyear fundraising evaluation. Because wherever you are with your fundraising, no matter how far behind you think you are, with six months remaining in the year, you have plenty of time to make changes and raise more money. Are you on track? What has worked?

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Kindful

MAY 12, 2021

If you’re like thousands of other professionals, you likely searched for virtual fundraising last year after the COVID-19 pandemic forced nonprofits to cancel in-person events. In fact, three of the highest trending searches were virtual fundraising, virtual fundraising ideas , and virtual fundraising events.

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Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community. 3) Tracking the Donor Journey or Donor Funnel. Can fundraising campaigns be tailor to various donor profiles?

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sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. This leads to measurable growth and improved patient results. Informed fundraising plans.

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The Modern Nonprofit

OCTOBER 10, 2023

Estimated Reading Time: 5 minutes Unleash Crowdfunding Potential: Transform Your Nonprofit’s Fundraising Game In the challenging nonprofit community, smaller organizations often struggle with securing adequate funds to execute their mission. In fact, you might already be using a form of crowdfunding without realizing it!

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Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement.

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DNL OmniMedia

AUGUST 1, 2023

Data analytics and technology are revolutionizing the healthcare industry. Artificial Intelligence There is a lot of buzz surrounding AI technologies and rightfully so, as the AI healthcare market is measured to be worth $38 billion by 2027. AI’s range of applications is diverse and is expanding as new case studies arise.

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DNL OmniMedia

MAY 10, 2023

When you think of peer-to-peer fundraising, what’s the first thing that comes to mind? While this is true and serves as the foundation of peer-to-peer fundraising (hence the name) there’s another component that needs some attention. Track how you’re interacting with supporters to ensure you maintain an active relationship with them.

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Get Fully Funded

AUGUST 25, 2023

When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI). Take a look at some examples of the types of conversions you may track: Donations Volunteer registrations Event sign-ups Newsletter sign-ups The conversions you track should be entirely based on your marketing goals.

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ROI Google Grant Registration 52

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Google Analytics is helpful at suggesting common goal types.

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Analytics Goal Conversation Rate 28

Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.

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The Modern Nonprofit

JUNE 27, 2023

Estimated Reading Time: 5 minutes Boost Your Nonprofit’s Impact: 10 Power-Packed Summer Fundraising Ideas for 2023 As the mercury rises, so should your nonprofit’s impact! Keep in mind the costs of renting projection equipment, acquiring necessary permits, and ensuring safety measures are in place.

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DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. Overview of Blackbaud Fundraiser Performance Management. Stand-Out Features of Blackbaud FPM.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys! Fundraising team.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Promote A Fundraiser/Special Event. Why: Custom Landing Tabs.

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sgEngage

JANUARY 17, 2024

For example, established donors might like to hear about how your fundraising initiatives are going, whereas people who are encountering your nonprofit for the first time might be more interested in your backstory. Who is our target audience and why would they listen? This answer can help you establish your approach to podcast content.

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Pamela Grow

MARCH 14, 2024

Hard skills are measurable technical skills or certifications such as CRM management proficiency. Soft skills are typically shown through previous experience and hard skills can be measured through technical assessments. Offer a skills testing assessment to measure a candidate’s capabilities.

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Pamela Grow

MARCH 14, 2024

Hard skills are measurable technical skills or certifications such as CRM management proficiency. Soft skills are typically shown through previous experience and hard skills can be measured through technical assessments. Offer a skills testing assessment to measure a candidate’s capabilities.

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Strategy Interview Skills Retention 52

Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. If a user opts into tracking, nothing really changes. Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. How will iOS14.5 No More Breakdowns.

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Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

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