Remove Analytics Remove Content Remove Search Remove Survey
article thumbnail

How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
article thumbnail

Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Build a Marketing Dream Team—Welcome AI

.orgSource

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. and meta descriptions (Html summaries of page contents.) Customer surveys. Industry reports.

Team 221
article thumbnail

3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

Observe to learn members’ preferences and interest You likely have data on the purchases your members are making, the events they’re registering for and the content they’re downloading. You’re probably already asking for this data on your application forms, in surveys and during event registration.

Impact 169
article thumbnail

How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool.

Online 240
article thumbnail

Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth's Blog: How Nonprofits Can Use Social Media

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. That sounds like the title of a report that NTEN might produce that surveys the technology landscape and nonprofit usage and provides an overview of what technologies nonprofits should be looking at in the next 1-5 years.

article thumbnail

5 Web Reports Every Nonprofit Should Know

NetWits

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. Top Content.

Report 251