Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Website : Looker.com – Google Cloud Rebrands Data Studio As “Looker Studio” What is it ? Data Studio.

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Analytics Tools Wikipedia Track 52

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard.

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Report Web Analytics Comparison 251

Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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Search Alternative Social Social Media 59

Connection Cafe

JULY 18, 2011

This post is the fourth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. In its default state, Google Analytics tracks all activity on your website.

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Analytics Google Profile Metrics 48

Forum One

OCTOBER 12, 2023

Speaker(s): Steven Bond, Vice President of Strategy Navigating the shift to Google’s GA4 has been a roller coaster ride for many nonprofits. We’ll also explore the strategic intent of GA4 as well as explore its potential in adaptive techniques, robust machine learning algorithms, and powerful predictive analytics.

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Voice Social Media Portland Technique 73

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process.

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Analytics Design Research Process 37

Connection Cafe

MAY 23, 2013

Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. Setup Google Analytics to do a year-over-year comparison. But know seasonal events/activities could affect that comparison. You’ll also get a year-over-year comparison of traffic spikes.

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Websites Comparison Analytics Search 44

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Avinash Kaushik , Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 Several months ago, I knew zip about web analytics. I blogged about that here ).

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Screencast Analytics Web Guinea 50

Achieve

JANUARY 15, 2020

Feature Google Analytics tracking. Google Analytics allows you to view your site’s performance and understand where the traffic is coming from. Leverage a CMS that has embedded Google Analytics functionality so you can track metrics like site visits, bounce rates, and more. Event comparison.

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Associations Database Integration Software 52

M+R

FEBRUARY 4, 2021

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. When she isn’t dreaming up tests to improve fundraising, analyzing data, or playing with Google Analytics, she’s singing with 160 of her closest friends in the Choral Arts Society of Washington (via Zoom right now, of course) and baking bread.

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Fundraising Gift Rate email 98

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

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Grant Google Guide Nonprofit 52

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea. Can I track this in an experiment?

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Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Feeding America also tracks conversions for donors using Google Analytics so they can follow the path of the donor – from a like or comment on Facebook to online donation form. “It is still a little clunky and requires work but that information is very valuable.

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Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. A place to quickly get a range of responses to questions, rapid research for blog posts, and social presence. A side benefit is that brings people over to my blog.

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Twitter Ratio Google Artist 74

Qgiv

FEBRUARY 13, 2023

You can also easily organize your contacts, create Google, Facebook, and Instagram ad campaigns, and track all of your results in real time. Their easy-to-use email editor and subject line testing tool helps you create engaging emails with higher open rates to spread the word about your fundraising events.

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Registration Software Nonprofit Gift 52

Tech Soup

AUGUST 7, 2012

We’ll review Google Analytics, content. comparison testing, and how to make small adjustments that can make a. You’ve worked hard to create a website that works for your. organization, your goals, and your mission — let’s test it and see how. successful it is and where you can make improvements.

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Picture Design Web Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

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Comparison Analysis Aggregator Twitter 50

Connection Cafe

JANUARY 11, 2017

Just between us, I’ve grown to love analytics. 3 Benchmark Insights for Nonprofits in 2017: Note: Any industry benchmark report should be used for comparison, but it’s only one of many data points you should consider. There are webinars, books, blogs and articles on the topic of nonprofit analytics. Google for Nonprofits .

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Benchmark Online Analytics Beginner 20

Connection Cafe

NOVEMBER 2, 2015

You will want to know where all of your end-of-year actions and gifts are sourced from, so keep reporting and tracking top of mind as you begin implementing your plan with these pointers: Google Analytics Audit. You’ll also want to include a year-over-year column or section to this dashboard for easy-to-reference comparison reporting.

Report 20

Report Channel Analytics Track 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

As Jeremiah Owyang points out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be analytics tools to measure this. It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day.

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Donation Tanzania Organization Stats 50

Tech Soup

FEBRUARY 29, 2016

In addition to organizing NetSquared events on topics such as how to get going with website tools like WordPress and Google Analytics, and creating a Salesforce database, Margaux helped organize Orlando Gives, in which six local nonprofit organizations got together to create a culture of giving in their city.

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Tech Teach Florida Netsquared 36

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

Robin Good has a nice roundup of affordable Web Conferencing Tools and a useful comparison chart in a google spreadsheet. A nice little utility that lets you embed google mymaps into your blog. Via LifeHacker , does google analytics make you say huh? Britt Bravo covers it here. Looking for a primer?

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Nptech Summary Tag YouTube 50

Nonprofits Source

AUGUST 12, 2019

Use these platform’s analytics to understand your audience better and the topics they care about. ” You can even use comparisons to make things more emphatic. Monitor social media: Growing social media communities and maintaining them is an essential piece of a robust online presence, and nonprofits aren’t exempt!

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Video Create Donor Los Angeles 45

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Google Reader. There are many other readers - here's a comparison of features from Wikipedia. Google Alerts. Google Alerts. The key value is if you have the volume that requires analytics and if the tool can support your work flow. There are different readers that offer diffferent features and almost all are free.

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Literacy Technorati RSS Bookmarking 51

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And, I actually hope that doesn’t change.

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Financial calculations: net gain, opportunity cost, or comparison to other method. Google Analytics. What's Up With Feedburner by Beth Kanter Google Analytics Primer sponsored by NTEN with screencast and wiki created by Beth Kanter Using Postrank To Evaluate the Top Content on my blog by Beth Kanter. Feedburner.

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ROI Social Media Slides NTEN 50

EveryAction

AUGUST 17, 2016

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Did he engage with a recent fundraising email? Click an online ad? Answer a call to donate on social media?

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Software Donor Management Template 100

Neon CRM

DECEMBER 19, 2023

Analytics and Insights: Consider platforms that offer analytics and insights into website performance. Personalization Tools: These features allow you to give users an experience that’s customized to their location, time of visit, or history with your website. Top Nonprofit Website Builders in 2024 It’s 2024.

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Websites Template Plugin Beginner 52

Connection Cafe

AUGUST 21, 2014

Carla: We also integrated Google Analytics more deeply to allow us to better understand the needs of our users, set better goals for our traffic , and have more control in tracking those metrics. The engagement also increased around 20% in comparison with the last year. Not only just scanning the website.

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Conservancy Design New York City Metrics 52

The Modern Nonprofit

FEBRUARY 20, 2024

Organic traffic refers to visitors who find your website via unpaid search results, mainly through search engines like Google. Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics.

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Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

In the long run, as a condition of being a nonprofit, organizations should be required to file the Form 990 electronically, rather than on paper, and the IRS should publish those returns in formats that lend themselves to doing aggregate analytics, creating visualizations and building analytic tools. When the U.S.

Data 105

Data Impact Government Files 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

Google Analytics , with its robust dashboard system displaying key web site metrics, is another example. 5) Scenario Comparison Dashboards. Fundraising and advocacy management tools like Convio use dashboards to display campaign status.

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Indianapolis Museum Nonprofit Denver 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

So, here's a comparison between last year and this year and another opportunity to consider improvements. It is not useful to know how many posts you write on a monthly, weekly or daily basis or the number of the words for comparisons either. My blog turns up in the first three Google results when you Google the word "Beth."

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Reflection Measure Technorati Metrics 50

Get Fully Funded

JULY 23, 2023

In fact, YouTube is the 2nd largest search engine in the world, behind Google. Twitter: At 330 million users per month, Twitter feels like a fading platform in comparison to the others. Learn about analytics so you can track your progress. But taking a hard look at your analytics can inform your social media moving forward.

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Social Media Media Strategy Social 98

Bloomerang

APRIL 16, 2021

oops, no, I don’t want to share that one, I’ll share my Google slides. But it’s quite possible that you can have freelancers or pro-bono consultants or other people help you by setting strategies, making plans, making calendars, writing or designing, even doing the analytics on your campaign. Like is earned media.

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Build Video New York City Communication 121