Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning. Start with benchmark data.

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Analytics Strategy Fundraising Benchmark 122

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. These groups require different tactics to persuade them to change their behaviors, and here’s how you can use data about each donor type to increase fundraising: Existing monthly donors. Engagement level.

Analytics 52

Analytics Data Giving Metrics 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Nonprofit Tech for Good

AUGUST 9, 2021

That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. And while that may sound low, it is double the rate of Facebook Pages. 3) Monitor your LinkedIn Analytics.

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Linkedin Practice Social Media Sponsor 362

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. By applying these helpful ways to measure and optimize nonprofit performance, you can drive positive change for your organization.

Measure 88

Measure Help Analysis Metrics 88

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023.

Time 71

Time Metrics Analytics Adopt 71

Get Fully Funded

JANUARY 24, 2024

Data and Analytics Aside from their ease of use and cost-effectiveness, QR codes also bring another advantage: data and analytics. By examining specific performance indicators and essential data metrics, you can evaluate your marketing strategy and make adjustments to create a bigger impact. Bounce rate. Conversion rate.

Fundraising 59

Fundraising Evaluation Rate Gift 59

sgEngage

NOVEMBER 14, 2023

Lack of shared storage, inaccessible files, and the desire to avoid changing existing data platforms all worsen these existing data silo challenges. There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis.

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Integration Data Nonprofit Platform 77

Saleforce Nonprofit

SEPTEMBER 2, 2021

Building from your theory of change, it is crucial for organizations to have a comprehensive, clear set of metrics (also called “indicators” in the social sector) that track inputs, activities, outputs, and outcomes; all of these build evidence of your program’s effectiveness. The organization’s methodological and analytical capacity.

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Practice Impact Data Effective 73

Bloomerang

OCTOBER 1, 2021

A big part of this is understanding and leveraging data to inform any changes they make to the donor experience. However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. .

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Report Data Donor Metrics 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Yet, there are those constant nagging questions.

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Metrics Facebook Data Measure 96

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. CircuitEditor regularly hosts Twitter Chats on the subjects of social change and philanthropy in Africa. Pick a topic and start talking.

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Twitter Practice Social Media Nonprofit 350

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. 5) Outcomes and Analytics. Is the technology popular in the market?

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Metrics Nonprofit Profile Platform 261

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. The human brain is the best analytics tool. What are your bounce rates, time spent on site, etc?

Metrics 77

Metrics Social Media Media Social 77

Candid

JUNE 28, 2022

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. The donor retention formula.

Donor 111

Donor Retention Rate Database 111

Media Cause

JULY 11, 2023

Data-Driven Decisions Email automation tools often come with analytics. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Highlight personal stories, achievements, and the concrete changes that supporters help bring about.

email 52

email Service Marketing Metrics 52

sgEngage

AUGUST 23, 2023

Assess website analytics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. The links in the three columns on the right change based on the answer you choose.

Websites 76

Websites Organization Tips Map 76

DNL OmniMedia

NOVEMBER 22, 2022

Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. An ad’s Quality Score is calculated by three things: Expected Clickthrough Rate – The likelihood that the ad will be clicked when viewed. Make Sure Your Pages Are Mobile Ready.

Google 52

Google Results Websites Grant 52

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? How will iOS 15 impact email marketing?

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email Marketing Test Mail 104

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

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Report Web Analytics Comparison 251

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. The data shows Blackbaud Luminate Online customers have made great strides in engaging constituents, but new privacy changes implemented by Apple are likely only the start of a new focus on authentic email engagement through clicks and actions. Here’s a great read on the “death of the open rate. ”.

Online 92

Online Fundraising Benchmark Adwords 92

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. The goal is to enable these individuals to advocate for more resources or changes in strategy.

Report 69

Report Data Metrics Analysis 69

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Candid

APRIL 13, 2021

If you’re employing this strategy, you’ll want to pay close attention to the analytics data that Google Ads provides. In addition, employing other analytics tools such as Google Analytics or Google Tag Manager gives you a full suite of information with which to hone your campaigns over time. Clicks and click-through rate (CTR).

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Grant Google Problem Analytics 98

Forum One

JULY 15, 2021

This includes: Email databases Website analytics CRM systems Online giving platforms. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates. Utilize website analytics to inform content creation. Examples of basic personalization.

Personal 101

Personal Test Demographics Analytics 101

Connection Cafe

APRIL 29, 2011

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. You can look at.

Analytics 54

Analytics Google Metrics Rate 54

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Let's say you want to track your email fundraising open rate. Source Everything !

Metrics 55

Metrics Benchmark Rate Newsletter 55

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. As you consider ways to improve your patient acquisition strategy, think about how these changes can also provide retention benefits.

Goal 52

Goal Tips Review Map 52

Whole Whale

SEPTEMBER 8, 2023

Don’t change just for novelty’s sake. Illustrate the concrete change created by donor support. This convinced him to keep running successful campaigns for years without change. Avoid changing messaging just for novelty’s sake. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

AUGUST 21, 2023

Incorporate multiple platforms to reach as many potential donors as possible, including new and changing platforms. X, formally Twitter, has also had a lot of changes that may affect your strategy for the platform. Final Thoughts GivingTuesday inspires people to do good by helping organizations like yours change the world.

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Template Retention Stream Social Media 98

NTEN

JUNE 13, 2014

This September 3-6, NTEN will debut the Leading Change Summit. How do we measure social change? Matt is a research and information technology executive with key competencies in measurement and analytics, business process engineering and optimization, product development, and organizational management. Matt will show us how.

Measure 96

Measure Impact Chicago Metrics 96

sgEngage

APRIL 18, 2022

Review your website analytics. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages. Combine information gathered while creating your user personas with your website analytics to decide how you can meet visitors’ expectations at every step of the user journey.

Websites 75

Websites Organization Tips Map 75

Bloomerang

NOVEMBER 10, 2023

Determine whether external factors like economic changes or global events may have an impact on your major giving strategy. Consider your mid-level donors who haven’t changed their giving level in some time. Identify prospective major donors based on wealth and engagement metrics. Evaluate external threats and opportunities.

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Gift Raise Guide Relationship 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

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Metrics Social Media Strategy RSS 81

Connection Cafe

JANUARY 20, 2015

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. Track It : Use Google Analytics to measure slideshow click-throughs and then Goals or E-commerce to track conversions. Donation Form Conversion Rate. So, what are other metrics nonprofits may be missing?

Metrics 20

Metrics Campaign Channel Conversation 20