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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 2) Conversion Rates. 1) Traffic.

Metrics 318
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What Apple’s privacy changes mean for email open rates

M+R

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . When will this change go into place? What will this change? If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable.

Rate 122
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

Google 277
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Sponsorship Dollars.

Metrics 98
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience. Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement.

Analytics 169
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The Death of the Open Metric (and other freak outs)

sgEngage

Tracking opens as the sole metric for engagement is no longer accurate. One thing that has always remained true is that the email industry changes, sometimes rapidly and without warning. To be successful, we have to change with it. What Apple’s privacy changes mean for email open rates. I know you can do it!

Metrics 111
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Let Data Drive Your Decisions

Bloomerang

Is your organization feeling the changes in our economy, society, and communities? Each of these industries needs to study an aspect of their output to see how it performs and decide if they need to change. Think about what metrics you will use. Your new metric may be a 20% reduction in employee turnover.

Data 99