Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology. Deliverables.

Analytics 37

Analytics Design Research Process 37

Bloomerang

AUGUST 21, 2023

Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. All modern donor databases feature donor analytics and report generation that you can use. sure also to include the overhead rate of staffing and running your nonprofit.

Action 73

Action Report Practice Fundraising 73

DNL OmniMedia

FEBRUARY 11, 2021

Have you allocated enough funding to support the stewardship efforts that have had the highest rate of success in the past? It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates.

Software 84

Software Free Tools Adobe 84

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Retention rate (of participants, team captains, team members).

Metrics 42

Metrics Benchmark Fundraising Stats 42

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. This has had an impact on email response rates, which declined about 25% in the nonprofit sector in 2013. You will see common trends that you can address.

email 75

email Advocacy Social Network Social Media 75

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

NetWits

NOVEMBER 11, 2010

Lacking Analytics. As with anything you’re trying to get better at if you don’t measure it you’ll never know if you’re improving. First , make sure you are using an emarketing tool that allows you to track all of the basic email statistics (open rates, clicks, actions taken, money raised, etc). What am I missing?

email 212

email Profit Registration Review 212

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. This has had an impact on email response rates, which declined about 25% in the nonprofit sector in 2013. You will see common trends that you can address.

email 70

email Advocacy Social Network Social Media 70

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Reporting and analytics. Taking a hands-on approach, TrueSense Marketing offers these core services: Google Analytics and optimization.

Grant 52

Grant Google Management Guide 52

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs.

Software 52

Software Business Guide Companies 52

Forum One

SEPTEMBER 7, 2021

According to a study by Everage and Researchscape International , personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39% improvement in brand perception, and increased conversion rates by 51%. Plan for a way to manage change in order to effectively measure progress and stay on track.

Websites 58

Websites Strategy Change Management Digital 58

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

NTEN

SEPTEMBER 9, 2010

The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. The recession certainly had an impact across the entire nonprofit sector.

Trend 86

Trend Online Fundraising Offline 86

Connection Cafe

OCTOBER 31, 2013

In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Email/social media conversion rate. Event metrics can be great guides as we plan. But what do we actually do with our data once we pull that report? Number of emails sent/social media messages posted.

Metrics 34

Metrics Action Create Benchmark 34

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

Classy

JUNE 24, 2021

However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. Measuring Engagements on Social Media. Why and How to Measure the Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Neon CRM

MAY 31, 2023

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. But you can use metrics and A/B testing to measure how your emails are performing. Download the report now!

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will look at benchmarking processes and analyzing benefits and values. I will explore in more depth the analytics tools. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure. score out of 5.0). I wrote the chapter on ROI.

Goal 50

Goal ROI Wiki Metrics 50

Neon CRM

JUNE 2, 2023

While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents. Email open rates, social media followers, and website visits are great starting points, but there are deeper metrics that will help you understand your constituents.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Lastly, with Classy’s donation management tools, you can review robust donor reports and data analytics and access a 360-degree view of your supporter interactions.

Ideas 77

Ideas Online Fundraising Tips 77

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. What were our donor retention and new donor acquisition rates? The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Benchmarks to hit along the way. Define goals. Direct mail.

Guide 127

Guide Fundraising Social Media Channel 127

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel.

Social Media 122

Social Media Analytics Data Media 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools.

Reflection 50

Reflection Measure Technorati Metrics 50

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Evaluation: Measure outputs and outcomes. Keep reading. everything.

Communication 93

Communication Effective Impact Benchmark 93

Qgiv

JULY 21, 2022

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Monitor the ad performance to gain benchmarks against which to measure future performance. Pro tip: don’t ignore your website conversion rate.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

Tracking what content is utilized, and the services rendered provide a means of measuring our success in achieving that mission. We are currently using these data sources: Google Analytics (export). It’s all about those Key Performance Indicators (KPIs) that Avinash Kaushik describes so well in Web Analytics 101.

Social Media 96

Social Media Media Metrics Social 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2013

I was curious if there some benchmark reports that look at negative feedback on Facebook for brand pages. I’m sure there are other analytics programs that will automatic the data jujitsu for you. This might be an interesting benchmark for the group. Report spam: user thinks your page is spam. What do you think?

Content 116

Content Facebook Spam Strategy 116

Nonprofits Source

FEBRUARY 25, 2017

How to measure data to influence your marketing decisions i. How to set up Google Analytics. How to Increase Email Open Rates! ”. Who cares if your email open rate jumps 15% if you don’t have an integrated marketing plan to support the lead nurturing process? How To Measure Blog Data To Influence Marketing Decisions.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. This year’s study – the seventh Benchmarks report – analyzes 1.6 The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate. Google Analytics Report Infographic. RESEARCH STUDIES. Download your copy here or browse the infographic here.

Studies 112

Studies Research Attention Data 112

Forum One

DECEMBER 13, 2023

That’s a rate of over one award per week! Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S. This innovative tool took home a gold Healthcare Ad Award this year!

Celebrate 68

Celebrate Award Colorado Museum 68

The Modern Nonprofit

FEBRUARY 20, 2024

It improves conversion rates. Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Measures interest in specific pages. Bounce rate: Percentage of single page sessions.

Websites 59

Websites Guide Impact Metrics 59

Forum One

DECEMBER 13, 2023

That’s a rate of over one award per week! Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S. This innovative tool took home a gold Healthcare Ad Award this year!

Celebrate 46

Celebrate Award Colorado Museum 46

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" "A blogger's influence should not be measured by in-bound links (like technorati), but out-bound links. Google Analytics. blog metrics and beyond.

Metrics 50

Metrics Web Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Come measure success. Once upon a non-profit theory, measurement was weak and weary, Over many a quaint and curious meetings with little to account for, While I nodded, nearly napping, an idea for a strategy came a tapping, What if measurement could include social interactions and what they stand for? Oh my god, take a look.

ROI 76

ROI Social Media Slides Media 76