Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

Analytics 52

Analytics Google Phase Nonprofit 52

The MatrixFiles

MARCH 25, 2024

Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? confusing directions, bad login page). Hard to know.

Generation 264

Generation Registration Associations Amazon 264

Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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Grant Google Nonprofit National 97

TechImpact

SEPTEMBER 17, 2014

Every nonprofit’s website is different. Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

Analytics 158

Analytics Websites Nonprofit Attention 158

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

Analytics 59

Analytics Data Tools Web 59

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Grant Google Search Application 152

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

Create 169

Create Strategy Associations Registration 169

sgEngage

AUGUST 23, 2023

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Assess website analytics.

Websites 76

Websites Organization Tips Map 76

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. To help you make the most of the opportunity, we’ll cover these key questions about Google Ad ROI for nonprofits: What is ROI?

ROI 52

ROI Google Grant Registration 52

Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

Grant 52

Grant Google Track Guidelines 52

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

Grant 98

Grant Google Problem Analytics 98

EveryAction

JANUARY 25, 2023

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. Google Ad Grants free advertising for nonprofits We can’t shout out Google Ad Grants enough. Track your nonprofit marketing efforts using complimentary analytics.

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Volunteer Free Donor Grant 209

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. After all, your website is your biggest body of content. The best nonprofit websites show impact.

Analytics 35

Analytics Google Goal Track 35

.orgSource

JULY 25, 2023

Yet, if you are a wizard with keywords, your audience will hear you. Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. ChatGPT and Bard, its Google counterpart, can explain the ins and outs of SEO and generate a list of plausible keywords.

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Team Marketing Build Analysis 221

TechImpact

APRIL 23, 2014

Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. Bottom line is, many, if not most, of your web visitors are arriving at your website not for the reasons you intended.

Generation 234

Generation Websites Social Media Search 234

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

sgEngage

APRIL 18, 2022

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Review your website analytics.

Websites 74

Websites Organization Tips Map 74

Greater Giving

FEBRUARY 13, 2023

One of the best ways to drive engagement is to promote your website, and to do so, you have a lot of options. For example, you might actively market your website content on your social media profiles, encouraging your followers to explore your blog posts or events pages. Let’s begin!

Grant 52

Grant Google Strategy Dallas 52

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Most ad platforms (Facebook and Google) will let you set them up automatically on your links.

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Donor Track Campaign Facebook 294

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. After all, how many people click on a link on the 4th page of a Google search (less than 1% FYI!)?

Strategy 98

Strategy Tips Google Search 98

VisionLink

JUNE 19, 2012

Is your nonprofit looking for ways to improve your website and increase traffic? Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Don’t know how to reach out to your audience? Don’t get too technical.

Content 205

Content Websites Strategy Adwords 205

M+R

DECEMBER 8, 2023

They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics. These are Google ads, Facebook advertising, and Google display network. These are Google ads, Facebook advertising, and Google display network. What exactly is changing?

Track 104

Track Digital Change Fundraising 104

M+R

APRIL 24, 2024

Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. Email accounted for 16% of all online fundraising — but while audiences grew, individual email metrics declined across the board. PLUS: we’ll help you make sure you don’t lose access to data as Google ends support for Universal Analytics.

Benchmark 69

Benchmark Studies Ireland Metrics 69

VisionLink

JULY 19, 2013

This week, I attended a wonderful Denver Tech4Good session on how nonprofits can make their websites more usable and easier to navigate. Do a user test of the VisionLink website and see how we are utilizing tips from this post to improve our organization''s site! Below are a few tips and tricks I picked up that may come in handy!

Websites 185

Websites Denver Test Nonprofit 185

.orgSource

SEPTEMBER 19, 2023

Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Wrap-up Keynote Hey Google, write me a speech about the ethical and legal issues surrounding a non-profit’s use of AI. Sponsored by Multiview. Kimberly A. But there’s a new player in town.

Sponsor 221

Sponsor Associations North America Law 221

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. Your branding should be reflected in all your communications, from your website and social media pages to your print materials and events. Be clear about your target audience. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. But have you ever considered the benefits a dedicated website could bring to your nonprofit?

Online 98

Online Nonprofit Websites Social Media 98

John Kenyon

SEPTEMBER 17, 2018

Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors.

Websites 52

Websites Analytics Google Demographics 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Define the problem. Explain the next steps.

Communication 98

Communication Campaign Channel Measure 98

Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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Search Alternative Social Social Media 59

Media Cause

JULY 23, 2021

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

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Google Grant Headline Tips 52

Nonprofits Source

SEPTEMBER 28, 2023

SEO is a measure of how easy it is for users to find your nonprofit’s website. For instance, websites with a variety of high-value content that get shared by users across the internet are better optimized for search engines than nonprofit websites that haven’t been updated in five years.

Google 59

Google Search Grant Nonprofit 59

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Google Grant Guide Nonprofit 353

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Why is Google making this change?

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FAQ Organization Analytics Google 58