The MatrixFiles

JANUARY 2, 2024

What about our websites? Shouldn’t we have resolutions for making our websites, email, and social media accounts better? What Are Your Website Regrets? Getting back to your website, what are your regrets about your website from the last year? What are your biggest website regrets from last year?

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Association Analytics

OCTOBER 10, 2022

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Association Analytics Tip: Always be deliberate in the data you ask for! Data analytics can help you dig deeper into segmentation by starting with demographics and learning more about their behavior. Easy Access to All Data.

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TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. No problem. Piece of cake.

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Nonprofit Tech for Good

DECEMBER 13, 2021

You’ve been put in charge of leading the revamp of your organization’s website. A website build or redesign has technical but also design and execution aspects. Below is a list of processes and procedures you can take to prepare yourself and your organization to start your website build or redesign on a solid footing.

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Elevation

JUNE 3, 2021

Tracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts. The tool of choice for web analytics for many nonprofits is Google Analytics.

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Analytics Google Strategy Nonprofit 93

Media Cause

NOVEMBER 29, 2023

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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Byte Technology

AUGUST 19, 2021

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. .

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Qgiv

JANUARY 25, 2023

Knowing who is visiting your website and what they’re looking at is important to the health of your organization. Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. What is Google Analytics 4?

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Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. You can use it to monitor growth in your site, spot the more popular pages or blog posts, and assess the effectiveness of your marketing strategies.

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Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ).

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Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. The Solution.

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TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone. Let us know in the comment section below.

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Nonprofit Tech for Good

MAY 14, 2023

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

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Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results? Improving Page Speed.

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TechImpact

SEPTEMBER 17, 2014

Every nonprofit’s website is different. Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

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Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

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Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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The MatrixFiles

MARCH 25, 2024

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Can you make e-commerce on your website more like Amazon with its recommendations and use of purchasing?

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Nonprofit Tech for Good

OCTOBER 17, 2023

Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice. This enables you to trace the source of traffic and assess which social media channels are driving visitors to your website. In influencer campaigns, measure reach and impressions.

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M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. Read Time: 5 minutes. A strong cup of coffee might not hurt either.

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Byte Technology

JANUARY 5, 2017

Successful website owners and administrators all have one thing in common: they know their audience. By using the absolute go-to tool for digesting feedback: Google Analytics. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics.

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The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? 1) Website traffic isn’t great—the quantity or quality. Give it a try!

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Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. To help you make the most of the opportunity, we’ll cover these key questions about Google Ad ROI for nonprofits: What is ROI?

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sgEngage

AUGUST 23, 2023

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Assess website analytics.

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Websites Organization Tips Map 80

Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

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Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Website : Looker.com – Google Cloud Rebrands Data Studio As “Looker Studio” What is it ?

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Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. Step 3) Create a Google for Nonprofits Account.

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Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. After all, your website is your biggest body of content. The best nonprofit websites show impact.

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Wild Apricot

SEPTEMBER 4, 2015

Our next Expert Webinar will focus on two basic techniques with Google Analytics that will help you understand what is working and what is not with your Wild Apricot website, so you can sign up more members, raise more money and reach more people.

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Whole Whale

NOVEMBER 29, 2021

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

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Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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The MatrixFiles

DECEMBER 15, 2022

Refresh the most visited page on your website. Google loves it when you update your pages, and your users do, too! Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics….

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