Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. You can, however, engage in some poor man’s demographic and psychographic research.

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Analysis Audience Test China 105

Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic.

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Tools Guide Social Social Media 98

Allegiance Group

APRIL 15, 2024

After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels. Conducting a marketing opportunity analysis. Track trends. The market landscape.

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Mail Fundraising Nonprofit Channel 52

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Creating donor personas is a process that involves research, data analysis, and collaboration. How are donor personas usually created?

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Donor Build Demographics New York City 52

Byte Technology

MARCH 11, 2016

“The main view is what you’ll use for day to day reporting and analysis; the test view is for testing new goals and filters, before moving them to the main view; and the raw view is a backup for all website data,” she notes in stressing the importance of each. Track Your Demographics. Enable Site Search. Don’t Ignore Commerce.

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Analytics Google Digital Marketing 100

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. According to NPOInfo , effective donor data management keeps track of metrics like giving habits, contact information, demographics, and nonprofit interactions.

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Integration Data Nonprofit Platform 78

Achieve

DECEMBER 19, 2017

When it comes to tracking and analyzing data, a lot can be learned by looking at other industries. Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking.

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Causes Data Profit Demographics 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Along the way, it’s key to track and analyze your campaign’s performance data. They’ve also been qualified as having the financial or other demographic markers of a potential donor.

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Fund Donor Strategy Search 52

DNL OmniMedia

APRIL 1, 2024

To fully analyze your audience’s behavior, demographics, and preferences, you could use your data warehouse to look at data from events, online interactions, giving histories, and more. For a holistic view of your programs’ performance, you might pull together information about program outcomes and participant demographics.

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Data Guide Proposal Nonprofit 52

sgEngage

DECEMBER 5, 2022

Here at Candid, we’ve been tracking those statistics for the last 12 years as part of our GlassPockets initiative to champion greater transparency in philanthropy. Demographics data—what do grant recipient and grant descriptions reveal about who benefits from the foundation’s grants? Information about the people leading the foundation.

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Communication Oregon Grant Portland 86

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Develop a process for collecting, tracking, and analyzing data.

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Analytics Org Adwords Metrics 52

Classy

MAY 6, 2021

Specifically, this change requires that apps in the App Store provide a prompt to iOS 14 users if they’re doing any “tracking” activity. Apple’s AppTrackingTransparency framework prohibits certain data collection and sharing unless people opt in to tracking on iOS 14 devices via the prompt. Tracking Transparency.

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Track Facebook Nonprofit Data 71

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

3rd Sector Labs

AUGUST 15, 2014

Does your donor database keep track of this type of data? In a nutshell, first segment your donors according to categories, such as demographics, prior giving patterns, program interests. Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search' If not, it should.

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Digital Data Marketing Org 138

Allegiance Group

FEBRUARY 14, 2023

A deep-dive analysis of your current donor database is the first step you’ll need to take. A modeled list uses the demographics of responders versus non-responders, like age, income, presence of children, et cetera, to see which is the most predictive of the response in the giving behavior we’re trying to replicate with the model.

Mail 52

Mail Donor Strategy Files 52

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. Demographics . Some common metrics to track are website page views, email click-through rates, and social media engagement. . However, if you don’t take time to plan, you’ll reduce the effectiveness of your marketing campaigns.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Greater Giving

FEBRUARY 25, 2021

While all these types of video messages are different in their purpose, they share similarities in their production, dissemination, and the ways you track their success. Tailoring it to your main donor demographic will make sure it reaches the viewers you want to connect with most. Getting your message out to donors.

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Video Nonprofit Images Awareness 87

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

Data analysis is a process, not a one-time thing. You can follow this syllabus to boost your skills at all stages of the data analysis process. You can follow this syllabus to boost your skills at all stages of the data analysis process. If you took a high school or college course in statistics, you’re on the right track.

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Data Tutorial Chart Statistics 139

Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Universal Analytics is the new version of this free web tracking tool and can take some time to understand. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

SEPTEMBER 7, 2021

Whether the visitor is known or unknown, the experience is tailored to fit their profile dynamically through data analysis, behavior, user attributes, and characteristics to create a more meaningful experience. You can look at things like past behavior, interests, demographics, and more. Do they have a unified visual voice and brand?

Websites 58

Websites Strategy Change Management Digital 58

Forum One

JANUARY 19, 2023

Whether the visitor is a known or unknown user, the experience is tailored to fit their profile dynamically through data analysis, behavior, user attributes, and characteristics to create a more meaningful experience. You can look at things like past behavior, interests, demographics, and more.

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Websites Change Management Digital Government 61

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. This can be difficult to track and manage without full customer service, sales, or marketing teams at your fingertips. Data-Driven Lead Tracking.

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Guide Virtual Registration Platform 93

Tech Soup

NOVEMBER 18, 2014

is a commercial white paper report, but it is one of the rare data reports I've seen out there that makes plain what good website and social media data collection and analysis can do, including: Using data to inform marketing and communications strategies targeted at increasing donations and volunteer engagement.

Websites 61

Websites Analytics Google Social Media 61

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. Data Analysis.

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Summary Social Media Measure Media 94

DNL OmniMedia

MAY 25, 2022

What is a market analysis for nonprofit organizations? Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. With clearly defined objectives, you’ll have guideposts to refer back to throughout the process and keep your team on track.

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Research Marketing Survey Nonprofit 52

Association Analytics

JANUARY 30, 2023

This analysis reveals an insight you can now act on to improve the member experience – consider reaching out to manager-level members to find out why they’re not renewing, or perhaps develop content specifically around their pain points and target them with personalized messaging during renewal period.

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Experiment Create Retention Aggregator 321

Neon CRM

DECEMBER 13, 2023

Understand Your Target Audience One of the most important steps in refining your membership model is to gain an understanding of your target audience by conducting an audience analysis. Use the information in your database—such as your nonprofit CRM —to analyze the demographics (gender, location, occupation, age, etc.)

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Model Florida Nonprofit Benefit 52

Connection Cafe

NOVEMBER 15, 2013

Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. Examine all the demographic and contact information you have and determine what is missing.

Data 36

Data Strategy Database Analytics 36

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.

Marketing 55

Marketing Tips Online Analysis 55

Connection Cafe

FEBRUARY 15, 2010

If your homepage answers these key questions, then you’re on the right track. Think in terms of personas, each with its own detailed demographic information, description, online habits, and needs as they pertain to the programs and services your organization provides. Do you track key information about your website (e.g.,

Websites 53

Websites Effective Lesson Nonprofit 53

Qgiv

JUNE 10, 2022

Digital marketing consists of advertising campaigns that include targeted research and outreach segmented by geographic location, demographics, specific interests, and more. Digital marketing is one of the fastest growing types of marketing. Types of Online Fundraising Events.

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

Here are my notes and I've added some of my own notes and links for more context: Overview: Facebook is in 30 languages, with 200 Million Users (want some demographics on users, check out Nick O'Neil's Demographic Page ). Lexicon on Facebook lets you track words and phrases. analysis of using Facebook groups).

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Facebook Profile Demographics Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. The Importance of Benchmarking.

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Measure Social Media Media Benchmark 101

NTEN

JANUARY 11, 2011

Simple segmentation focuses on descriptive segments, such as demographics and donor history, and tailors your communication based on what you already know about that person. Utilize the tools available to you through your online communications systems or event management tools to track this important data. Simple strategies.

Communication 69

Communication Results NTC Content 69

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Twitter Demographics. The Cute Dog Theory.

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ROI Widget Metrics Cambodia 50

NTEN

JULY 28, 2010

Should you be considering this important demographic when you redesign your site next time around? No problem, I’ll lay out a few quick suggestions for sorting out whether this social demographic is, in fact, a big, or at least increasing slice of your website traffic. Definitely. First Step – Analytics. Still not convinced.

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Social Media Site Media Social 67

NTEN

APRIL 16, 2009

It's time to develop your organization's theory of change, to make sure you track the "right" information. Will you track results of adult literacy tests or teens transitioned into work programs? Does it provide service utilization information (such as tracking premature exits from programs and reasons why)?

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System Management Evaluation Demographics 40