Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Photo by Dwinton.

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Metrics Social Media Strategy RSS 81

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Evaluate past fundraising and acquisition campaigns. Evaluate your progress and course correct if some of your strategies aren’t resonating with your audience. the timing of their donation)?

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Fund Donor Strategy Search 52

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth. What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others.

Measure 101

Measure Social Media Foundation Reflection 101

DNL OmniMedia

JUNE 28, 2023

If you haven’t evaluated your CRM or cleaned up your data recently, doing so can make a major difference in your capability to engage donors. Now that you have multiple data collection and analysis tools in place, it’s time to use that data to improve your outreach through segmentation. Segment your email lists.

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Platform Donor Online Social Media 52

NTEN

JUNE 4, 2013

Gaining buy-in early on, soliciting bids and conducting an ROI analysis helped Death With Dignity National Center prioritize its top technology projects and prepare to develop metrics for evaluation. We were fairly proactive in the content of our messaging but less so in the technologies to deliver them," said Sandeen.

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Case Study Leadership National Technology 56

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Immediacy and response are key, even as short-form content proliferates. The metrics showed the ads were not effectively driving growth.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Does a lot of &# drive by&# analysis, but no monthly review of trends. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. Presents a report with quantitative analysis that demonstrates value. Better data analysis, linking it to decisions.

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Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. Upworthy was another example mentioned as a hypothesis tested by the MoveOn team to see what social issue content could go viral.

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San Francisco Organization Kiva Metrics 104

Gyrus

NOVEMBER 3, 2016

Establish the most important knowledge to obtain for improving your personnel and workforce as a whole and determine how those metrics would look, then implement them directly in your program. Beyond Return on Investment figures, professionals everywhere can evaluate the true reach and effectiveness of their learning programs.

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Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels. For the past month-and-a-half, I’ve been working organizing our data collection, storage, analysis, and dissemination efforts.

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2008

Last week, I did my annual Blog ROI benchmarking and I started to noodle around with the question - How can I use AideRSS as a tool to help me evaluate engagement and improve my blog? Aide RSS wrote about measuring social engagement on a blog which that looks at a number of different metrics. How are you using AideRss?

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Connection Cafe

JANUARY 5, 2015

You segmented your list so that each of your audiences received content that is relevant to their affiliation with your organization. Once your campaign is out the door, it’s time to start checking your metrics to see how you measure up. Here’s a checklist for metrics: Open Rate – median open rate for an email is 15%.

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Campaign Fundraising Evaluation Metrics 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you. Take Breaks.

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Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. The framework begins with the four c-s: Content: refers to the idea that social media tools allow everyone to become a creator, by making the publishing and distribution of multimedia content both free and easy, even for amateurs.

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ROI Social Media Media Aggregator 50

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

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Product Associations Measure Analysis 282

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And being able to get that feeling from more than just the content itself. What are the most important website metrics to measure? The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! View more presentations from womenwhotech. Facebook Insights.

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Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you. Take Breaks.

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. Funded the infrastructure, and less well on content. We need metrics!

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Game Change Metrics Learning Environment 50

ASU Lodestar Center

FEBRUARY 19, 2014

When relying on multiple databases, however, records need to be matched and duplicate records are much more likely to throw off results analysis. Training - If all metrics (membership, meetings, donations, etc.) Communications, including newsletters, web content, email, and social media. Like this article?

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Data Technology Database Software 49

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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ROI Social Media Slides NTEN 50

Connection Cafe

JULY 9, 2015

As you evaluate data analytics products, remember to keep a close eye on your institution’s objectives for implementation. The last thing you want to do is leave your organization in a state of “analysis paralysis”, imposing unrealistic expectations on you and other staff!)

San Diego 20

San Diego Data Benefit Analytics 20

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Before we go too far, let me start by saying, “Content is King.” Without great content, the following tactics and tools are limited at best. Focus on producing great content all the time. 1) Learn From Your Content If you’re not learning you’re getting dumber! What content is being viewed for the longest time?

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Site Web RSS Build 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I have years of blog content and resource collections. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Over the past couple of years, one way that I synthesize blog content has been to do presentations.

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Goal ROI Wiki Metrics 50

DNL OmniMedia

FEBRUARY 16, 2022

This digital marketing content directly impacts the success of your online fundraising strategies. Phase 4: The Analysis Stage. During The Identification Stage, the goal is to evaluate your current digital marketing strategy (if any) and discover areas for improvement. Analyze key metrics in your database.

Digital 98

Digital Strategy Create Phase 98

Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. How do you evaluate your programs and services? Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. How do we move away from slacktivism? Remember the examples from before?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Then, I match this against participant feedback/evaluations. What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). One strategy was to bring the kids together face-to-face to create content online about healthy foods and place on youtube, socnets.

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Reflection Slides Metrics PowerPoint 50

Nonprofits Source

JULY 27, 2017

In chapter 2, we’re going to break down a content marketing strategy that will: Build topic authority and trust for search engine rankings. Map content to keywords for big SEO wins. Chapter 2: Content Marketing Strategy. Creating A Content Marketing Strategy. Research existing keyword opportunities.

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Content Examples Marketing Strategy 45

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

You need to take a reiterative approach - look at the results and evaluate and improve. Do you want them to read content, download a screen saver, sign an online petition, sign up for more information, sign up to volunteer, make a donation, or something else? We'll still learning and tweaking. And that's the point. Be strategic.

Adwords 69

Adwords Google Game Campaign 69

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Webstats are, of course, important, both as an internal metric to watch, analyze, and improve, and for that matter, to put out there, in conjunction with lots of other data. What content does the best?

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Stats Web Statistics NTEN 100

Nonprofits Source

JULY 27, 2017

Map content to keywords for big SEO wins. Marketers, in turn, need to adapt their digital strategies to these changes if they want their content to be found online. In their article they say search engines are encouraging marketers to create content that focuses on topics over keywords. Research existing keyword opportunities.

Marketing 88

Marketing Strategy Online Chapter 88

Bloomerang

JULY 19, 2021

Mastering relevant content marketing. Invest in evaluation tools. We’ll look more comprehensively at evaluation as a core strategy in part five of this series because taking an analytic approach to digital, or any other strategy, is the only way to know what’s working/what’s not working. . It’s simply a tool.

Digital 97

Digital Marketing Fundraising Strategy 97

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. Identifying potential donors involves research and analysis that highlights individuals or entities that share the same values and interests as the organization.

Donor 52

Donor Management Guide Retention 52

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Create promotional content. Provide an in-app feedback channel. Store icon and screenshots.

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Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Analyzing your blog content First, you need to set overall goals for your blog and understand your audience. Next, you need to know the right metrics to use, and employ the proper tools to collect the data.

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Measure Tips Metrics Bookmarking 95