Amy Sample Ward

FEBRUARY 23, 2012

The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. Monitor multiple channels at once. Content Map. Why create a content map? Listening Dashboard. Why create a listening dashboard?

Social Media 249

Social Media Management Media Social 249

Forum One

AUGUST 16, 2023

The goal with your analysis is to have actionable data. Data that helps you make a decision, refine your strategy, or optimize a channel. Format for your stakeholders’ preferences and needs Once you have a good sense of your analysis and recommendations, you need to think about how you package it for different decision makers.

Story 60

Story Report Data Blended 60

Allegiance Group

FEBRUARY 27, 2024

This enables you to map the entire journey to the form so you can see where people are falling off. Some questions you might ask in this process are: What traffic channels or sources lead to the best name acquisition? How far along in the funnel do donors get from these different channels or sources?

Analytics 52

Analytics Google Fundraising Track 52

Forum One

FEBRUARY 28, 2023

Tools and channels that house data often do not make it easy to navigate. No matter your biggest challenge, the ticket to solving those issues is figuring out how to break down these silos and make your data analysis easier. Too many manual processes to get what you need.

Data 64

Data Analysis Map Accessibility 64

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. You can reimagine old footage or images by giving them new life on your social media channels. Your email communications are another simple way to personalize content.

Impact 77

Impact Channel Audience Content 77

Cloud 4 Good

SEPTEMBER 8, 2021

You carefully analyze and map your legacy data, populating your new system until it’s full of your organization’s history. More detailed change tracking can be supported via Change Data Capture, allowing you to construct a history of crucial data points for more longitudinal analysis. Cross Channel Analytics.

Roles 112

Roles Data Strategy Technology 112

Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2019

This is a good analysis of the evolution of Tech for Good, Cloud for Good, Data for Good, and the latest iteration: AI For Good. These insights are used to better customize messaging in different digital channels to improve results. ” Here’s some recent links that look at the why and what. What Is AI for Good?

Hype 104

Hype Digital Proposal Podcast 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Also think about the data and analysis that a development professional would perform on the donor data base to analyze multi-channel fundraising campaigns. Tools that mash up public data allow nonprofit fundraisers to do benchmarking and a better analysis of market conditions. I could compare it at the county level.

Attention 99

Attention Data Fundraising Journal 99

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. Channel preference (social media vs. email). As seen with the importance of creating a marketing strategy, mapping out a content strategy allows you to identify what’s working and what needs further attention down the road. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 5, 2009

I learned a lot about the network approaches and was particularly interested learning a bit more about social network analysis and mapping processes. During the session, I live tweeted the notes using the hashtag #packnet.

Social Media 65

Social Media Map Foundation Network 65

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Forum One

JULY 27, 2021

Which digital channels get you the most traction? Consider whether you are able to export data for analysis in other systems and move the data to other platforms as needed. More on this: Mapping Your Digital Ecosystem. Focus on quality—not quantity . Start with what and where your organization does well.

Digital 47

Digital Tips Fundraising Evaluation 47

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. A total of 3,094 Tweets, Facebook Status Updates, or other social channel used the hashtag #OceanLoveEarl from 6/23-7/15. These were collected using storify.

Social Media 129

Social Media Online Learning Fundraising 129

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Focus on optimizing donation channels for mobile. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Those decisions are implemented across the organization’s web properties and social channels. I have an editorial calendar where I map out themes for the year – topics that relate to being a networked nonprofit, measurement, capacity building/training, and social media.

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

To see Mailana live map Marshall Kirkpatrick wrote a piece called " The Inner Circles of 10 Geek Heros " using a tool developer Pete Warden's service Mailana. The tool is quite fascinating because it combines a light weight social network analysis (see this page. There's lots of friends in my network that you explore. jasonfalls.

Twitter 91

Twitter Network Tools Map 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2015

Batchgeo is a free mapping tool that helps you visualize the data that lives in your spreadsheets. Once you’ve gathered data from important stakeholders, completing a SWOT Analysis can help you map the internal and external factors that are assisting or hindering you. Try the free version.

Fund 50

Fund Learning Help Map 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

pronounced Favored) is a service that channels the most "favorited" tweets on Twitter. It looks like a mapping tool in the works that will let you visualize your Twitter network by retweets from Dan Zarrella. Twitt(url)y. It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. This drove traffic.

ROI 91

ROI Examples Results Social Media 91

NTEN

AUGUST 6, 2012

Socio-economic variables can be extracted from the ACS directly into a Shapefile for mapping or other forms of analysis and modeling. Matt is the Founder and CEO of iGiveMore , a nonprofit that works to make online giving impacts visible through social media channels. In 2012, our friends at Idealist.org surveyed over 1,000 U.S.-based

NTEN 57

NTEN Open Source Influence National 57

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. pronounced Favored) is a service that channels the most "favorited" tweets on Twitter.

Donation 50

Donation Tanzania Organization Stats 50

Tech Soup

FEBRUARY 24, 2014

The Microsoft @Safer Online channel is hosting an all-day tweet chat for sharing online safety tips. Charity Digital News recently announced a new smartphone game, Play to Cure: Genes in Space , which is fun game that also helps cancer scientists with analysis of variations in gene data. Joining the Safer Internet Day Twitter party.

News 62

News Technology Game Cancer 62

Tech Soup

MARCH 4, 2016

Concrn , based in the Tenderloin neighborhood of San Francisco, channels compassionate care for alternate intervention when a resident determines there is a mental health crisis that may not need 911 intervention. The FracTracker Alliance is continuing to improve the app's mapping and datasets and hopes to add an RSS feed.

San Francisco 36

San Francisco Social Demonstration Images 36

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

Once you have laid out your top posts and examined their tone, content and format, use any themes that emerged to map out your future posts. Here’s a look at HubSpot’s analysis, which I pulled together just before this post. Lists turn Facebook into a media consumption channel in addition to a social network.

Facebook 131

Facebook Measure Change Images 131

Bloomerang

FEBRUARY 1, 2023

With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. Backlink analysis. Get an idea of who is linking to your site, the anchor text they use, and their domain authority with Moz’s backlink analysis. Keyword research.

Org 80

Org Raise Tools Help 80

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. This can occur through various channels such as social media, word of mouth, or advertising. Fundraising How To Create a Donor Journey Map and Cultivate Recurring Giving 11 min read Read Now 3.

Donor 52

Donor Management Guide Retention 52

Forum One

APRIL 7, 2022

Health association members and other target audiences don’t engage with an association through a single channel, or in the same way across different channels. Omnichannel marketing anticipates that users may start in one channel, then move to another as they progress toward an action or resolution. Increased brand awareness.

Associations 60

Associations Marketing Channel Audience 60

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The Social Media Strategy Map and Worksheet 1. Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand. Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. Identify Objectives.

Social Media 106

Social Media Map Strategy Media 106

Forum One

APRIL 29, 2021

Today’s audiences don’t engage with the missions they care about through a single channel, or in the same way across different channels. Omnichannel marketing is about viewing the digital experience through your audience’s eyes and then developing a user experience across all channels that is seamless, integrated, and connected.

Marketing 48

Marketing Organization Channel Audience 48

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Beaconfire Blog, " The Twilight of Direct Mail " provides an analysis of the role of direct mail in Obama Campaign. Qui Diaz talks about the importance of multi-channel campaigns and experimentation. Kiva launches a new feature that maps the flow of loans from lenders to borrowers. Max Gladwell also has more.

Nptech 50

Nptech Social Fundraising Plugin 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2009

They fight for democracy, we watch, they die, we change the channel. It offers us a “Map” of how each story affects people and communities. It maps out our plans, our design, our work, the response, our redesign, our work, the response and the overall progress to crossing the Chasm . True change.

Story 79

Story Action Model Adopt 79

Connection Cafe

JUNE 20, 2014

Online fundraising continued its double-digit growth in 2013, retaining the mantle as the fastest growing fundraising channel, growing at 13.5% For the 2013 edition, we made the decision to significantly expand the amount of data in the analysis. Census map) with the most cities in the top 25 are: West – 8. million. .

Online 44

Online El Paso Wichita Giving 44

Nonprofits Source

JULY 27, 2017

Map content to keywords for big SEO wins. I recently came across SEORCH , which is a free website analysis tool that looks for on page SEO best practices. The purpose of this is less competitive analysis and more about topic relevance for your audience. How To Create A Content Map For Your Keywords.

Marketing 88

Marketing Strategy Online Chapter 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Measuring Specific Channels or Campaigns. A Measureable Road Map to Success. Select Your Tools.

Measure 115

Measure Learning Case Study Metrics 115

Cloud 4 Good

MARCH 15, 2021

Ability to communicate with both internal and external stakeholders through various channels including email, phone, video conferences, and in-person. Ability to research and present on a variety of topics, including competitive analysis and organization background information. before passing to the Marketing Director.

Canada 40

Canada Marketing Law PowerPoint 40

Nonprofits Source

JULY 27, 2017

Map content to keywords for big SEO wins. I recently came across SEORCH , which is a free website analysis tool that looks for on page SEO best practices. The purpose of this is less competitive analysis and more about topic relevance for your audience. Research existing keyword opportunities. Digital Marketing Plan Chapters.

Content 45

Content Examples Marketing Strategy 45

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2010

See Juilos Vasconcellos analysis ). Think about all the various ways your organization interacts with different groups of people through its communications and fundraising efforts – through social media or other traditional channels. And, that is not a problem, it’s just the way it is.

Twitter 104

Twitter Campaign Social Sponsor 104