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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

Analytics 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Use Data for New Revenue Opportunities

Association Analytics

The good news is – you already have a treasure trove of information you can use to explore new revenue streams – your data! We are going to share three ways to generate new revenue using your data. Use your data to optimize people and products. And start segmenting data by categories that are relevant (e.g. Affiliates.

Data 169
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Becoming a Data-Driven Association

Nucleus

Excerpted from “Why Is It So Hard to Become a Data-Driven Company?” ” by Randy Bean – published February 5th, 2021 According to Harvard Business Review, thriving as a mainstream organization today means being data driven. Reexamine ways that you think about data as a business asset for your organizations.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! What Is Google Analytics 4?

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Your AMS Wasn’t Designed For That

Association Analytics

One of those things is aggregating all the data from your other core systems (e.g. LMS, Events, Marketing Automation, Community) to provide analytical insights that can drive strategic priorities like member engagement, non-dues revenue and member retention. Association professionals know how important data analytics is now.

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