4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI

Connection Cafe

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions!

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’ Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. ” What is fundraising data analytics? Why is fundraising data analytics important?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Prescriptive Analytics for Nonprofits—How Data Technology Can Transform the Way We Work

Connection Cafe

Data is changing how our world operates. As the collection of data becomes ubiquitous and seamless and the analysis of data more powerful, it is changing every aspect of our lives. When people throw around buzzwords like Big Data, Data Science, or Artificial Intelligence , one of the things they talk about is the power of predictive analytics. Prescriptive analytics can transform the way nonprofits work. The data that it is based on is unchanging.

Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

Connection Cafe

If you’re like most peer-to-peer fundraising (P2P) staff, you’re drowning in data. We’re very serious about our data in P2P! Ironically if we consider the use of MORE data – just different data than we’re used to – we can bring our focus back to our constituents. First, let’s take a look at how we’ve been using data in P2P and the direction we’re heading. Diagnostic analytics attempts to explain why something happened and helps to identify cause and effect.

How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy.

Why Higher Education Institutions Need to Leverage Data and Analytics

Connection Cafe

Using analytical, data-driven insights enables you to reinvent the way your institution operates. Data analytics and business intelligence tools are no longer nice to have, they’re a prerequisite for success. Data Analytics is Important for Admissions. Data analytics help attract, enroll, and matriculate students through the system. Admissions needs rich, predictive analytics on students to bring them in.

Understanding Volunteers and Donors With Analytics

Connection Cafe

Letting data dictate your organizational strategy should not be an option…it’s a must. What does it mean to be data-driven ? Being data-driven starts at the culture level. In other words, your nonprofit needs to make a full commitment to let data drive decisions company-wide. Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up.

Data Dictionary: Variables and Analytical Learning

Connection Cafe

Analytics can be overwhelming or confusing without the proper context. So let's build our understanding of various types of analytics you might use in your fundraising. Data Mining & Modeling analytical learning term definitions variables

How Small Organizations Can Be Successful with Analytics

Connection Cafe

W hen thinking about how to evolve, mature, and grow, it seems few small shops consider the potential and possibility analytics could bring to the ir work because : . With only a few people on staff , they’re concerned the office is too small for analytics . O ne of the biggest misconceptions about analytics in fundraising is that only well- staffed, well-funded , well-oiled machines can use it. P lans to use data don’t have to be complicated to be good.

Tips for Cultivating Major Gift Prospects with Data Analytics

Connection Cafe

Predictive modeling and wealth screening are great ways to identify potential major gift … Analytics Data Mining & Modeling Donor Strategy Identifying Prospects Wealth Screening cultivation events data data appends modeling wealth screening

An Analytics Consultant’s Recommendations for Fundraising During COVID-19

Connection Cafe

In the past, members of the analytics consulting team at Blackbaud have written on this subject matter in the 2009 publication Building Fundraising Momentum in a Recession and the 2011 article Raising Money During Challenging Times. If you are currently engaged with an analytics consultant, please do not hesitate to reach out to them to discuss strategies specific to your organization. Past data indicates that the opposite may happen.

10 Hidden Gems In Google Analytics: Smart Web Data Analysis

AFP Blog

10 Hidden Gems In Google Analytics: Smart Web Data Analysis : "The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain." ''via Blog this

The Self-Taught Analytics Professional

Connection Cafe

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. First, it is important for development leadership to realize the value and importance of having someone with analytics skills on your team. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.

Donor Data Management Dictionary

3rd Sector Labs

Every nonprofit needs a data management plan, especially for their donor data. The plan needs to address a variety of topics, such as data hygiene and enrichment , data usage in various communications activities , input/output management, and more. To help with your donor data management planning, we have created a Donor Data Management Dictionary to help you make sense of all the data jargon as it applies to the nonprofit organization’s business needs.

Data 109

Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Connection Cafe

On the programmatic side, this short document is a good reference for the groundwork associated with grateful patient fundraising, and more and more successful programs are powered by healthcare analytics. Here’s why healthcare nonprofits need analytics-driven fundraising: Analytics provide focus: My healthcare clients often tell me they count on working amid constant change, where they need to do more with less, and that efficiency and effectiveness are more important than ever.

5 New Google Analytics Statistics For Nonprofits


Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step? What more can you learn from Google Analytics? Fundraising Tech analytics data donors google analytics nonprofit nonprofit technology npTech

Becoming the Analytics Expert (or at Least Intermediate Data Nerd)

Connection Cafe

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. For a data nerd like myself, this was refreshing, as the average citizen started to gain a new found respect for a set of skills that had always largely been viewed as the sausage making that decision makers weren’t necessarily interested in understanding.

The Analytics Forecast:  Cloudy Days Ahead!

Connection Cafe

While these are all important, there is another benefit of the cloud that excites me even more—analytics. Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your specific organization and enable the highest quality solutions. I’m going to touch on three types of analytics that paint an exciting forecast for nonprofits that leverage the cloud : . Data Health. Data Health.

Analytics: Taking the First Step

Connection Cafe

I remember when I first started to incorporate analytics with prospect research… I was terrified! I was also shocked to realize that I had been doing a form of analytics all along. All you need is data and it is of the upmost importance to start gathering data now. We all track giving, but taking and analyzing the data can help us become more strategic. So start thinking of other data points that are important to your institution.

Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. The results of a predictive modeling and/or wealth screening endeavor can improve programs and strategies of all types – Well… that is if you smartly utilize the results of your data. Here are a few tips and recommendations on how to approach analytics projects to enhance your major giving program.

Data and Analytics Tweet Chat Recap

AFP Blog

Data and Analytics Tweet Chat Recap : Data and Analytics Tweet Chat Recap Susan_Chavez 31 Oct 2011 4:00 PM 0 Why does data matter to nonprofit organizations and what data matters? These questions and more were answered in a recent Twitter conversation on data and analytics

5 Social Media Analytics Your Nonprofit Should Care About


Here at Tech Impact, we love numbers, analytics, and anything else that shows us exactly how effective our online content is. The post 5 Social Media Analytics Your Nonprofit Should Care About appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Social Tech analytics data database nonprofit technology npTech And why wouldn’t we? Being able to prove how much all of you love our content gives us a great feeling!

Solved! The Nonprofit Data Mystery

Connection Cafe

Any discussion about nonprofit data or analytics reminds me of Poe’s “The Purloined Letter” because so many organizations have a very valuable asset left out in plain sight. The data nonprofits have is often overlooked and undervalued by them. Everything begins with data quality. Because we often call it “ data hygiene ,” people tend to tune it out. That’s why I prefer to call it “data health.” Descriptive vs Predictive Analytics.

Data 159

Solving the Nonprofit Data Paradox

Connection Cafe

In the Age of Big Data, countless companies are turning their wealth of data into an extremely valuable asset. Unfortunately, the same is not true for many nonprofits and their data. In my bestselling book, Data Driven Nonprofits , I call this the Nonprofit Data Paradox: the more you have of something valuable, the less valuable it becomes. In the book , I explore how nonprofits struggle with maximizing the value in their data. The data piles up and up.

Data 162

Why Advanced Analytics Are ?Critical for Healthcare Fundraising Improvement 

Connection Cafe

Understanding how organizations can leverage analytics and data is critical to fundraising success. . In this blog post, we will cover the ways that advanced healthcare analytics can be used to: Understand constituents. Develop an analytics-driven strategy. Occasionally, organizations also collect advanced data, such as interests and communication preferences. Additional services can provide data such as (but not limited to): Assets (e.g.

Twitter Analytics And Your Nonprofit


Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. The truth is your nonprofit’s Twitter is producing just as many important analytics as your website is, and you should be tracking and reporting on them. Twitter Analytics. Twitonomy is perhaps the most robust analytics platforms available.

8 Nonprofit Website Analytics to Find Gems From Your Web Engagement Data : FundRaising Success

AFP Blog

8 Nonprofit Website Analytics to Find Gems From Your Web Engagement Data : FundRaising Success : "8 Nonprofit Website Analytics to Find All the Gems From Your Web Engagement Data" ''via Blog this

How Data Intelligence is Accelerating Innovation for Social Good

Connection Cafe

Mobile, social, the cloud and analytics continue to emerge as key themes, but analytics is emerging as the true game changer—catalyzed by advances in open architecture. At Blackbaud, where I serve as Chief Technology Officer, one of our core tenets has been to design an open, cloud-based software and data architecture. With data, analytics, and intelligence in mind, the following capabilities emerge as candidates to have a great positive impact: The Internet of Things.

Data 195

Utilizing Analytics to Upgrade Your Annual Program

Connection Cafe

Let’s say you just starting looking at the results of an analytics project. Whether or not you did an internal or externally-procured predictive analytics endeavor, the same issue comes up time and again: How can I utilize this to upgrade donors and increase my annual giving program? For example, you could look at upgrading 200 of your $150 donors whose analytics results put them at the $250-$500 gift level, and challenge them to upgrade to $250.

Workplace Giving Data Problems Just Got Worse

3rd Sector Labs

Nonprofits everywhere are struggling to get their hands on reliable, useful workplace giving data from corporate giving programs. Who remembers the days of charities arguing with local United Ways over the donor data? “We own the workplace giving data,” was the typical United Way response to charities wanting to know more about the donors supporting them, “because they are United Way donors – our donors.” What about the data?

Data Appends: A Guide for Your Nonprofit

Connection Cafe

Analytics is all the rage in development offices. Data scientists and prospect researchers on the nonprofit payroll are working side by side to mine data within the nonprofit’s information system and create models that predict who is likely to give—and who is not. You can use analytics to ask for gifts according to the likelihood and capacity of the donors instead of some standard formula based on recent giving. Top 20 Data Appends for Nonprofits.

Guide 139

Using Predictive Analytics to Cultivate and Convert

Connection Cafe

Analytics Data Mining & Modeling Donor Strategy communication eMail marketing fundraising individual fundraisingClassifying constituents is a great way to ensure the right communication gets to the right constituent. Here's how.

Using Nonprofit Data to Find Your Next Major Donor

Connection Cafe

But we also know that there is a science to donor segmentation and the use of analytics. The use of analytics helps to remove a lot of guesswork around which donors have the most affinity for your cause—analytics can help you determine which donors are more likely to give to your organization. The key is moving from simply collecting data to actually leveraging your nonprofit’s data in the right ways. Turn Your Data Insights into Action.

Data 175

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. The nonprofit with conversion tracking setup therefore has data for this algorithm to use, and it can bid higher with a greater degree of confidence. .

Take Your Major Donor Prospecting to Warp Speed with Analytics

Connection Cafe

A single, … Analytics Data Mining & Modeling Identifying ProspectsMajor donors are an imperative part of many nonprofit fundraising efforts.

Can Data Bring Foundations and Nonprofits Closer?

Connection Cafe

In recent years, we’ve seen a major uptick in organizations across the social good sector looking at data – and how to use data – in new ways. In fact, when I was conducting research for my book Data Driven Nonprofits , I spoke with data champions in a wide variety of organizations across numerous focus areas. Data champions —whether inside a nonprofit organization or a foundation—know that data on its own doesn’t accelerate impact on its own.

Data drives better digital marketing for nonprofits

3rd Sector Labs

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. For example, Epsilon, a consumer brand loyalty expert, published a short report on using data to build customer loyalty. Use small data (i.e. Data and story-telling.

Data 125

Summer Cleaning: A Data Hygiene Checklist Any Nonprofit Can Reference!

Connection Cafe

So July and August can be a great time to clean-up your fundraising system to make sure your data is as accurate and robust as possible, in particular when you start thinking of embarking on a data analytics and/or prospect screening project in the coming months, let’s say maybe later in the 3 rd and 4 th quarters. Please feel free to check out these individual services on our website at Data Enrichment Services for more details.

Data 201

Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

In fact, we have so much data to analyze and interpret that it can be hard to know where to start. Before you get overwhelmed and are tempted to spend exorbitant amounts of money on data management, take a step back and think about what you really need. First: Devise a data strategy. You collect online and offline data including demographic, event, volunteer, giving history, and more—that’s a powerhouse in itself. What data helps predict financial success?

Detailed Accurate Data = Strategy

Connection Cafe

You can have all the data in the world but if it is not accurate or documented then it can be of very little use to you. Most CRM databases have the ability to track and store an enormous amount of data but unless you can link it to helping you in being strategic in segmenting out your database or implementing strategies then it is only taking up space. For example do you have birth dates or email addresses and if not you may want to consider a data appends for these items.

Data 165

Using Data to Predict Fundraising Results

Connection Cafe

I recently attended AHP Convene Canada 2015 in Vancouver, British Columbia and attended an important session “Turning Data Analytics into Meaningful Business Intelligence” led by Lynn Conforti and Sheila Tilotta of Southlake Regional Health Centre Foundation. Turning Analytics into Business Intellingence: Hawthorne Effect : Be very intentional about what you choose to measure. The more an end user can do (modifying filters, working in the report data), the better.

Moving Beyond Descriptive Analytics to Maximize your Donor Strategy

Connection Cafe

Analytics Donor Strategy communication data mining fundraising individual fundraising Non-ProfitInstead of focusing on what happened and why it happened, many nonprofits are looking at what might happen or how it might happen.

5 Tips To Improve Data Quality Before Using Predictive Analytics

Exactask Technology

Juran, data is considered high quality when it is fit for its intended use with respect to: decision making, planning and operations. And were he alive today, there is little doubt that Juran would add “predictive analytics” to the list. Predictive Analytics data quality TechnologyAs defined by quality management pioneer Joseph M.