The Storytelling Non-profit

JUNE 1, 2022

But for any of that to happen, you must have content to put into your newsletter. Content is the backbone of your newsletter and it’s in your organization’s best interest to select great content. A great strategy that I recommend is to create a list of broad content ideas for your non-profit newsletters.

Newsletter 86

Newsletter Profit Content Ideas 86

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. Creating a social media strategy can feel overwhelming.

Social Media 98

Social Media Data Strategy Media 98

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed. Nice-to-haves.

Websites 305

Websites Analytics Project Proposal 305

.orgSource

SEPTEMBER 19, 2023

You could use some fresh advice. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. One of the biggest is whether AI-generated content is protected by copyright law. Another is how fair use applies to AI-generated content.

Sponsor 221

Sponsor Associations North America Law 221

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. But they also bring attention to our entire social platform’s content. This way, you only need to prepare once to film a few pieces of content.

YouTube 122

YouTube Tips Script Audio 122

The MatrixFiles

AUGUST 13, 2022

I was really impressed with the advice from Megan Yost, Senior Vice President and Engagement Strategist at Segal Benz. Her advice? Megan’s advice is brilliant. I love this advice from Megan, which is why I’m blogging about it.

Proposal 130

Proposal Communication Marketing Boston 130

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Get advice on the dos and don’ts from an expert. The November 2 event is designed to give a fresh take on the future! How careful do I need to be?

Sponsor 275

Sponsor Associations Law Hype 275

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

Content 119

Content Arts Guidelines Ratio 119

Forum One

JANUARY 17, 2024

In an environment of heated rhetoric, civic and social organizations need to proactively think about strengthening relationships with audiences and collaborating from a place of trust. Sharing our learning—in white papers, guides, webinars, and conferences—is a key way we follow our own advice to build trust and community in our sector.

Digital 92

Digital Attitude Government Model 92

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2011

I’ve been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement. They were clever, funny, and great social media advice! What posts on FB or Tweets most engaged your audience this month? Sally Reed.

Advice 102

Advice Social Media Media Social 102

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. We reached a higher level of engagement with short-form video content than static content. As a bonus, we also saw an overall boost in engagement with our social media profiles and other content types.

Video 140

Video Social Media Evaluation Audience 140

Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). There’s a stable audience, but historically they didn’t engage much. Facebook is an interesting one for us.

Social Media 52

Social Media Data Strategy Media 52

.orgSource

DECEMBER 26, 2022

Jennifer Michael, Chief Operating Officer at the American Board of Medical Specialties described how to create learning experiences that are variegated, tailored to the audience, and transformational. While Kevin and I offered advice on one of our favorite topics, Association 4.0 Just what we missed in 2022! Leadership.

Culture 221

Culture Technology Community Associations 221

The Storytelling Non-profit

NOVEMBER 3, 2021

Next I’m going to walk you through each side of the decision tree and provide you with some additional advice for your storytelling journey. This includes: Audience research – Here’s my guide to audience research and how to build an audience persona for your storytelling work. First, start with your audience.

Storytelling 106

Storytelling Profit Phase Advice 106

DNL OmniMedia

APRIL 26, 2024

For example, nonprofits with technical expertise or that work with technology consultants may create optimized online spaces for donors that make giving easy and teach supporters about their nonprofit through interactive content. Ensuring your content meets modern design standards. A few examples of these are: Social media ads.

Digital 52

Digital Google Grant Nonprofit 52

AccelEvents

FEBRUARY 10, 2021

The world is mainly divided into two camps at the moment: those who want to throw caution to the wind and return to life as usual before the pandemic, and those who are taking public health advice to heart and avoiding public gatherings. Selling tickets to a physical event is difficult when part of your target audience will not attend.

Virtual 98

Virtual Stream Audience Industry 98

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Tech Soup

JANUARY 4, 2012

The best advice is to take a tip from libraries and museums and curate all that information. Last month, TechSoup and TechSoup Romania's hourlong tweet chat explored content curation and the best tools for it. What Is Content Curation? You may already be using content curation tools if you visit the web on a regular basis.

Content 60

Content Romania Pennsylvania Newsletter 60

Saleforce Nonprofit

AUGUST 12, 2021

Many nonprofits think Giving Tuesday might be out of scope in terms of resources, but if you incorporate it as part of your end-of-year campaign journey, you can repurpose content instead of creating completely new content. Know Your Audience. Create Compelling Content. Personalise your messaging to increase engagement.

Giving 112

Giving Tips Game Digital 112

The Storytelling Non-profit

MARCH 7, 2022

As a non-profit professional, it’s essential to come out of the weeds of individual storytelling so that you can be strategic with what you tell your audience over time. It can enhance your campaign’s effectiveness by: Allowing you to sequence messaging in a way that moves the audience towards your goals.

Profit 78

Profit Story Campaign Build 78

Association Analytics

JUNE 21, 2023

When you turn to another person for relationship advice, whether that’s a trusted friend or therapist, you often start by discussing what’s bothering you. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. Make it simple for your audience.

Associations 319

Associations Challenge Data Taxonomy 319

BoardAssist

MARCH 13, 2014

For advice on how board members can make sure their nonprofit’s newsletter is designed as well as it should be, we turned to nonprofit communications maven Kivi Leroux Miller. Your Nonprofit’s Newsletter: You Are Not the Target Audience. 1. Understand Who the Target Audience Really Is. What do you think? It’s tough.

Newsletter 68

Newsletter Audience Communication Director 68

Nonprofits Source

DECEMBER 13, 2023

Healthcare SEO marketing describes the process of optimizing a healthcare website and its content to drive more organic search traffic. Your content can directly speak to the latter query. This way, your content will have a higher chance of being seen. What is healthcare SEO marketing? Low competition. Authoritativeness.

Practice 52

Practice Marketing Strategy Search 52

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them.

Exercise 55

Exercise Social Media Offline Content 55

AccelEvents

JANUARY 20, 2021

With the focus now on virtual and hybrid events, how do event planners and brands create and deliver content that will foster attendee engagement and keep them coming back for more? When tuning in from a remote location, your audience will be experiencing competing demands on their attention. Attendee Engagement For Virtual Events.

Virtual 64

Virtual Stream Poll Audience 64

sgEngage

AUGUST 23, 2023

Healthcare website visitors search for crucial medical advice, doctors’ names and contact information, a map of your facility, or other must-have information. Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. Optimize the user journey.

Websites 76

Websites Organization Tips Map 76

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

Facebook 242

Facebook Fundraising ROI Virginia 242

Candid

OCTOBER 17, 2022

You’ve probably been bombarded lately by expert advice on what to do for GivingTuesday campaign. By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. I know I have. But, there is a way to simplify this.

Campaign 75

Campaign Digital Profile Social Media 75

Neon CRM

MAY 26, 2023

Adapt Your Social Media for Your Platform A lot of nonprofits take a simple, link-based approach to content on social media. On Facebook, where short-form content is preferred, the nonprofit can cut out a particularly impactful moment and share it as a clip. But they don’t specifically adapt that message for the platform they’re using.

Campaign 95

Campaign Marketing Ideas Help 95

AccelEvents

OCTOBER 28, 2020

A hybrid event combines a live event with a virtual one by including digital elements and a remote audience. Including a remote audience allows event planners and organizers to minimize in-person attendees in line with local guidelines without sacrificing ticket sales and revenues. . Don’t stop at past attendees.

Marketing 94

Marketing Registration Virtual Audience 94

EveryAction

OCTOBER 6, 2022

Consider adjusting your content to attract a younger audience: is the language being used up-to-date and inclusive? Could younger supporters visiting your online donation page see themselves represented as donors, or does most of the content on your site discuss planned giving and major gifts paired with imagery of older supporters?

Program 130

Program Donor Gift Fundraising 130

sgEngage

SEPTEMBER 6, 2022

humming along smoothly and seamlessly for both internal and external audiences? UX design and content. Whether your budget permits automated marketing systems or more ad-hoc surveys, it’s critical to be in communication with your audience and to gather that data whenever possible. Do your competitors envy it? Technology.

Marketing 79

Marketing Blackbaud Analytics Trend 79

Nonprofits Source

MAY 25, 2023

Depending on your distinct practice, you’ll need to create a holistic SEO strategy that involves: An accessible website : NXunite’s guide to healthcare websites suggests choosing a healthcare-specific CMS (content management system) and incorporating your branding to add credibility to your site.

Goal 52

Goal Tips Review Map 52

AccelEvents

JANUARY 20, 2021

With the focus now on virtual and hybrid events, how do event planners and brands create and deliver content that will foster attendee engagement and keep them coming back for more? When tuning in from a remote location, your audience will be experiencing competing demands on their attention. Attendee Engagement For Virtual Events.

Virtual 52

Virtual Stream Poll Audience 52

AccelEvents

FEBRUARY 10, 2021

The world is mainly divided into two camps at the moment: those who want to throw caution to the wind and return to life as usual before the pandemic, and those who are taking public health advice to heart and avoiding public gatherings. Selling tickets to a physical event is difficult when part of your target audience will not attend.

Virtual 52

Virtual Stream Audience Industry 52

EveryAction

SEPTEMBER 20, 2016

First things first, Amy shared an important piece of advice: before you ask about how a social post performed, be sure qualify what you're asking for. If your goal is to engage + build relationships with your audience (hopefully it is!), About Wistia. How did it do at what ?". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

NTEN

FEBRUARY 10, 2021

I’m the director of content, and I was responsible not only for overseeing the creation of new content but editing it, building it on our website, and promoting it through various social media channels and email marketing. Others helped on the technical side to ensure our content was ready for the holiday. and Canada.

Story 107

Story Digital Content Virtual 107