The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. What Do You Want the Story To Do?

ROI 67

ROI Storytelling Measure Story 67

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way. Then, multiply that number by 100.

Social Media 52

Social Media Metrics North Carolina Media 52

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Nimble AMS

MARCH 25, 2022

Goals and success metrics. To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. They should be able to: Suggest discussion group topics and content?. Content strategy ?.

Community 133

Community Online Strategy Guidelines 133

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. When a user downloads that image, we know they’ve opened the email. .

Rate 122

Rate email Open Change 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. That’s been useful to at least test content and engagement formats.

Metrics 112

Metrics Facebook People Measure 112

Media Cause

JULY 14, 2023

Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Beyond website traffic, consider metrics that reflect the impact on equity, such as engagement from marginalized communities or positive social media sentiment. Actively seek input from the audiences to ensure voices are heard.

Project 52

Project Digital Marketing Impact 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. A popular piece of content will stay for a longer period of time in the News Feed of your fans. Measuring Your Edgerank Score.

Measure 100

Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. All of the association’s activities and initiatives are grounded in the ideals that are outlined below. Images of the association’s founders, history, and current activities are displayed throughout the facility, and spaces were created to accommodate a variety of work styles.

Associations 221

Associations Leadership Question Wisconsin 221

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Nimble AMS

AUGUST 8, 2022

A set of rules, metrics, or policies established by an organization to bring clarity and ease of use to data practices is a data governance policy. However, according to a Gartner survey, 42% of data and analytics leaders do not measure or assess their data. What is data governance? .

Policy 116

Policy Government Adopt Associations 116

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

Forum One

OCTOBER 17, 2023

Product-focused websites actively deliver on the organization’s mission: the functionality to match volunteers to workdays for a service-oriented nonprofit, for example, may live on the organization’s website, but like a product, it’s delivering on a specific focus that target populations can use directly.

Product 87

Product Develop Impact Case Study 87

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. It shows all your friends’ activity in real-time. Facebook Rolls Out New Metric: People Talking About. News Ticker. The News Ticker is on the right-hand side when you log into your account.

Metrics 129

Metrics Facebook People Change 129

Get Fully Funded

MAY 9, 2022

How are you measuring your success? What can you do to improve the metrics that matter? How are your marketing activities going to help you get there? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Come up with juicier content? What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . The Classy team created engaging content that Collaborative participants could use in their professional lives. This is especially true during a period when people are feeling some burnout in regard to online activity. Make Your Content Accessible to Varying Audiences.

Virtual 105

Virtual Professional Marketing Fundraising 105

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Sales Activities. Technology.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

NetWits

JULY 10, 2012

Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Make your blog the place where you produce original content that’s tailored to your audience. Remember, great content is the key to successful social media. Create great content.

Social Media 251

Social Media Media Social Slides 251

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Aggregator 78

sgEngage

JUNE 9, 2023

Grant management is the comprehensive process of overseeing all activities related to grants: from identifying recipients, to awarding funds, to reporting on outcomes all while maintaining compliance with regulatory requirements. Table of Contents Grant Lifecycle Who Handles Grant Management for Grantmaking Organizations?

Grant 52

Grant Management Award Evaluation 52

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. City-level leaders, decision-makers, and community advocates actively using data to improve health and wellbeing in specific communities are among the primary audiences. Understand your capacity.

Story 66

Story Data Storytelling Lesson 66

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Your goals should always be SMART goals to ensure that you can easily measure your progress throughout the year and understand how to tweak your strategy to reach your goals.

Social Media 52

Social Media Strategy Media Donor 52

sgEngage

JANUARY 30, 2024

Developing personalized messaging for different segments Use targeted AI prompts to help develop content that specifically appeals to different groups. This shows donors that your nonprofit is willing to listen to their feedback and incorporate their preferences into your future activities.

Tools 84

Tools Donor Fundraising Survey 84

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. It’s impossible to improve something that can’t be measured. Donor management software consolidates these factors to help organizations better utilize donor metrics.

Management 52

Management Donor Blackbaud Retention 52

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Consider developing high-quality content across the following platforms: Email.

Virtual 67

Virtual Build Stream Software 67

Qgiv

OCTOBER 9, 2023

More and more, people expect a level of social responsibility from corporations and look at businesses that actively provide their support to charitable causes more favorably. There are many metrics you can use to qualify how successful your campaign is. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

Saleforce Nonprofit

APRIL 19, 2021

Their systems and processes help them pivot when an unexpected turn of events (a global pandemic or a tidal wave of social activism, for example) turns their operations upside-down. While some nonprofits are highly evolved in this category, many organizations are struggling with the first step of identifying which metrics to collect.

Digital 116

Digital Question Mentoring Michigan 116

Qgiv

JULY 21, 2022

Instead of personal updates and other news, LinkedIn is for professional content and connections. Encourage your employees and volunteers to stay active on LinkedIn to gain even more exposure for your organization. Create interesting content. Take advantage of sponsored content. Create your company page.

Linkedin 52

Linkedin Social Media Practice Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Amy Sample Ward

OCTOBER 24, 2012

Description : This all-day workshop starts with the real foundation of social media engagement: community and content. Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. When does over-sharing hurt the community?

Kentucky 122

Kentucky Leadership ROI Social Media 122