Whole Whale

MARCH 15, 2023

Are there different types of email marketing that I can add to my strategy?” Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. What is email marketing?

email 75

email Difference Marketing Retention 75

Achieve

MAY 10, 2021

Post-Campaign Activities. At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. When to Target This Audience: The pre-planning, feasibility study, and planning phases of your campaign.

Audience 83

Audience Campaign Phase Virtual 83

.orgSource

MARCH 4, 2024

The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. Each group has a different approach. We focus on activities that support professional expertise over time. ABMS studied the literature.

Strategy 221

Strategy Marketing Detroit Associations 221

Nonprofit Tech for Good

MAY 8, 2023

The rules for opting in are different for nonprofits. This is why reiterating your message across several different communication channels is important. Messages can be used to solicit donations, recruit volunteers for a fundraising event or activity, and more. There’s a lot to learn from them about text marketing.

Lesson 293

Lesson Marketing Amazon Adopt 293

Media Cause

OCTOBER 13, 2021

I’ve been in those meetings (if you’ve been at a nonprofit for even a hot second you know the ones I’m talking about) with program leads whose priority lists are very different from mine. We may call the different steps by different names, but overall, we’ve agreed these are the general phases. DTR: Building REAL Relationships.

Audience 52

Audience Integration Advocacy Phase 52

Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. An event with a virtual audience option means that people you want to reach, no matter where they are, can participate. In fundraising, not all the costs or benefits come in the form of dollars.

Audience 52

Audience Virtual Benefit Sponsor 52

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

Tips 270

Tips Online Management Help 270

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2013

Keeping nonprofit audiences engaged during training can improve your outcomes. Then we had a discussion to pull highlight and discover different practices. I used this exercise right after lunch to avoid the after lunch energy drop and use the time for instruction. ” This helped shift the energy and energize.

Training 103

Training Train Audience Activities 103

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Then, track those different groups. It’ll help you find out the impact different variables have on your goals for email engagement. That way you can make it a habit for your audience to see and anticipate.

Activities 52

Activities Active Activism email 52

Classy

JUNE 2, 2021

That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. Reviewing their activity wall of donations to personally thank donors. You can also customize your default donation amount for different segments of donors to optimize the average gift size.

Action 106

Action Difference Fundraising Nonprofit 106

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). High-level Differences. All of the default Audience/Behavior/Acquisition/Attribution from UA are gone and there are very few default views in the “Reports” section in GA4 (but things change weekly).

Analytics 59

Analytics University Difference Metrics 59

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Create 169

Create Strategy Associations Registration 169

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221

YouTube Industry Leadership Podcast 221

.orgSource

OCTOBER 9, 2023

It’s the difference between a simple handshake and a deeply realized commitment. Ongoing cross-functional activities that deliver lasting value. Initiatives that impact a broad audience or community Outcomes that deliver strategic goals and objectives for all participants. Broaden your audience and increase your visibility.

Milwaukee 221

Milwaukee Wisconsin Collaboration Associations 221

Nonprofit Tech for Good

MARCH 4, 2023

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. 2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. 3) It’s a great relationship builder.

Social Media 338

Social Media Media Social Sponsor 338

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The platform, however, is different than Facebook or Twitter. If your nonprofit’s account is already active but registered as a personal account, you can also switch over from a personal to a business account without losing followers.

Fundraising 325

Fundraising San Diego Influence Profile 325

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) That is a big difference! Use audience segments to appeal to your target audiences. Don’t worry, it doesn’t need to be complicated.

Gift 207

Gift Consultant Audience email 207

NTEN

MARCH 23, 2010

Ramya Raghavan of YouTube was kind enough to preview her upcoming 10NTC session, Activating Your YouTube Audience for us last week. Choose a Different Ending . You can watch the full presentation here: Session Slides . YouTube Nonprofit Resources: . YouTube Direct . YouTube Video Volunteers. How to use YouTube Annotation .

YouTube 83

YouTube Audience Activities Active 83

Bloomerang

JANUARY 18, 2024

This powerful combination is the key to unlocking supporter insights that make the difference between generic outreach and impactful, relationship-driven engagement. You can activate this integration today in just a few simple steps. And the best part? Check out these Constant Contact Basics to get started.

Contact 100

Contact Data Fundraising Integration 100

Qgiv

JUNE 1, 2022

Small gifts can not only grow your donor base but also appeal to younger audiences and potential recurring donors. In this article, I’ll explain what micro donations are and how you can leverage small gifts to make a big difference. Donors like to know how their gifts will make a difference. How to Encourage Micro Donations.

Gift 52

Gift Difference Donation Donor 52

NTEN

MARCH 23, 2010

Ramya Raghavan of YouTube was kind enough to preview her upcoming 10NTC session, Activating Your YouTube Audience for us last week. Choose a Different Ending . You can watch the full presentation here: Session Slides . YouTube Nonprofit Resources: . YouTube Direct . YouTube Video Volunteers. How to use YouTube Annotation .

YouTube 77

YouTube Audience Activities Active 77

Nonprofit Tech for Good

MAY 4, 2022

In the face of sweeping changes, rebranding can be a useful tool to re-affirm the vitality of the mission, explain current operations and activities, and invigorate supporters, both old and new. Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable.

Tools 294

Tools Effective Evaluation Nonprofit 294

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. Transparency builds credibility and reassures donors that their contributions make a meaningful difference.

Storytelling 241

Storytelling Action Roles Hunger 241

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies? Source: AI for Lawyers (Click image for larger version).

Voice 72

Voice Activities Active Activism 72

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

Story 104

Story Guide Support Analysis 104

Classy

JUNE 2, 2021

That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. Reviewing their activity wall of donations to personally thank donors. You can also customize your default donation amount for different segments of donors to optimize the average gift size.

Action 52

Action Difference Fundraising Nonprofit 52

Nonprofit Tech for Good

JUNE 4, 2022

This consists of guests attending an event at a physical location, but it can take many different forms — from a gala to a themed event, such as a concert or a carnival with many stalls and activities. . Let’s start off with the oldest, most classic way to fundraise: An in-person fundraiser. 4) Live auctions. 5) Silent auctions.

Method 353

Method Fundraising Virtual Nonprofit 353

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. to maximize visibility across different demographics. Typically, the review process takes three business days.

Volunteer 209

Volunteer Free Donor Grant 209

Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. What is the difference between inbound and outbound marketing? However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

OCTOBER 29, 2022

There are two different ways of approaching embedded giving: Modal embeds or pop-up donation forms that display when people select your donate button. Nonprofits saw mobile conversion improve by more than 2 points after activating Venmo on Classy Pay in 2022. 6 Ways to Make Giving Easier With Embedded Giving.

Giving 330

Giving Paypal Gift Mobile 330

Whole Whale

MARCH 22, 2022

This article goes through some of the larger trends and audience research around cryptocurrency owners. Typecasting and generalizing any audience, especially donors, is a road to ignorance and will almost certainly hurt an organization’s ability to capitalize on this movement. Different Terminology . Tools like E therscan.io

Donor 52

Donor Difference Ukraine Podcast 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2017

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I tested a few different options and here’s what I learned so far. I did not have a remote audience.

Interaction 81

Interaction Audience Poll Tools 81

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Analysis 105

Analysis Audience Test China 105

Bloomerang

OCTOBER 28, 2023

For example, a movie-themed event or a gaming night can bring together a diverse audience. Arrange inclusive community events: Community gatherings that celebrate diversity and inclusivity can resonate with a broad audience, including those who are passionate about social causes. Make the process as seamless as possible.

Network 77

Network Donor Fundraising Registration 77

Eric Jacobsen Blog

JANUARY 7, 2024

Consider making these objectives for your report: To demonstrate accomplishments ( not activities ) ( results and how you did it). To share your mission with a wide audience. Where will we tell our key messages in different ways (Executive Director letter, photo captions, etc.)? What calls to action will we include?

Report 85

Report Chart Impact Photo 85

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

Storytelling 45

Storytelling Audience Channel Story 45

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Demographics. Previous engagement. Sponsor connections.

Game 52

Game Marketing Change Tips 52