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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. The sky’s the limit!

Lesson 292
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5 Common Questions About Calculating Your Nonprofit’s Indirect Cost Rates

sgEngage

Indirect costs can be confusing because there is conflicting information about indirect cost rates for nonprofits, what is considered an indirect cost, and how to calculate the costs. How does my nonprofit organization get an approved indirect cost rate? Organizations cannot get an approved rate until it is approved to receive funding.

Rate 83
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Membership Retention Rate: How Associations Can Retain More Members

Neon CRM

Membership retention rates for nonprofits vary widely. The biggest benefit they provide is more than financial—it’s continued support that drives awareness and outreach activities for your cause. If you want to improve your membership retention rates, you need to nurture and build your member relationships consistently.

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Adopting Modern Payment Methods To Engage And Keep A New Generation Of Donors

Bloomerang

The generosity of Millennials and Gen Z: A shaping force Millennials and Gen Z are not just the future of charitable giving; they are actively shaping it today. Venmo, with more than 80 million users , offers a familiar and trusted platform for next-gen donors, who donate at more than twice the rate of non-Venmo users.

Method 56
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success.

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Move DEI Beyond Words

.orgSource

Revelio Labs’ 2023 report on the state of DEI and the impact of last year’s layoffs, found that DEI-focused roles “experienced a nearly 40% churn rate at companies engaged in layoffs, as compared to about 24% for non-DEI roles.” Many groups have adopted DEI as a strategic priority. Adopt a pay equity policy. Lack of resources.

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Five reasons you need text-to-give technology at your association

Nimble AMS

But has your association yet considered the financial potential of adopting text-to-give technology? Text messages have an average open rate of 98% , compared to the email open rate of 22%. Reasons why your organizations should adopt text-to-give technology . If not, you’ll want to. . What is text-to-give technology?