Nonprofits Source

FEBRUARY 22, 2024

What actions do you want visitors to take on your site? Keep an eye on the following metrics for your site: Web traffic. This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts. A high conversion rate means your calls-to-action (CTAs) are working well.

WordPress 52

WordPress Content Strategy Create 52

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement.

Statistics 52

Statistics Stats Program Management 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

Grant 98

Grant Google Problem Analytics 98

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. Sustainable Fundraising Understanding and engaging with donor trends allows organizations to implement a donor action plan that aligns with the network’s unique goals.

Management 52

Management Donor Blackbaud Retention 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. An event is any kind of action a user performs on your website, such as clicking a button, downloading a file, or submitting a form. This means you can better track actions that result in a lead acquisition or a donation.

Analytics 52

Analytics Google Fundraising Track 52

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S.

Story 66

Story Data Storytelling Lesson 66

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

Analytics 28

Analytics Goal Conversation Rate 28

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Be aware of key accomplishments, metrics, testimonials, and milestones. It doesn’t have to be a gift.

Fundraising 344

Fundraising Mail Law Donation 344

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. newsletters, surveys, event attendance).

Data 69

Data Metrics Nonprofit Analysis 69

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics.

Metrics 55

Metrics Benchmark Rate Newsletter 55

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

Metrics 53

Metrics email Campaign Rate 53

Qgiv

APRIL 9, 2024

And it’s a direct line where you can share the work you do with your supporters to provide transparency and motivate your community for action. Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy.

Social Media 52

Social Media Media Guide Social 52

Bloomerang

MAY 31, 2022

We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy. Or, you might determine that your email newsletter receives a lot of engagement, but you’re struggling to grow your social media following. Donor stewardship. Email marketing software.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Qgiv

OCTOBER 9, 2023

There are many metrics you can use to qualify how successful your campaign is. Send out an announcement to kick off your campaign or add a blurb about it to your organization’s newsletter. Include a call to action on your nonprofit’s webpage, linking to your business partner’s website. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. Paired with a compelling call-to-action and a clear target audience, Google Ads can quickly lead to better engagement and increased conversion rates. Social media. Geofencing.

ROI 81

ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

On Monday, my article, The ROI of Social Media , was published in the NTEN Newsletter and in March I'll lead a panel at the NTC on that topic. I get very nervous with terms like metrics and ROI because they often lead to people thinking that there is one right measure, that is too often financial, that will be the silver bullet of success.

Metrics 50

Metrics Learning ROI NTC 50

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. Define Your Goal + Have a Clear Call to Action. Establish a goal for your email, and let your call to action be the mechanism that helps users accomplish that goal.

email 52

email Practice Marketing Test 52

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Behavior – again, this is observable and traceable, and is based upon prior actions and not intentions or preferences. First, Create a Plan.

email 149

email Marketing Mail Metrics 149

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Highlight your upcoming auction in your monthly newsletter and give clear directions on how to register.

Virtual 69

Virtual Build Stream Software 69

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more!

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more? Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences. Measure metrics that matter.

Action 106

Action Change Metrics Measure 106

Bloomerang

JULY 6, 2023

You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. Write these actions down and create a timeline to complete each one. Each person then comes up with actionable next steps to help get closer to that goal by the next time the group meets. Measurable: Quantifiable.

Examples 119

Examples Guide Model Nonprofit 119

Connection Cafe

MARCH 10, 2021

Landing pages should be focused, relevant to the ad and its attached keywords, and clearly guide the visitor to take further action on your website. The most important metric you should use when making decisions are conversions. . In Google Ads, conversions are any important action that a user takes on your website.

Grant 61

Grant Google Guide Nonprofit 61

Bloomerang

AUGUST 22, 2023

Bloomerang Payments leverages industry-leading anti-fraud measures and PCI compliance to protect donor data. Top features of this fundraising website Individuals can start campaigns on behalf of your nonprofit, helping spread your influence without direct action needed from your fundraising team. Seamless payment processing.

Websites 77

Websites Paypal Fundraising Nonprofit 77

Neon CRM

MAY 16, 2023

Effective nonprofit newsletters are all about building your community. By following best practices like repurposing compelling content, focusing on progress and impact, and creating new connections, you can build a newsletter that your nonprofit’s supporters will look forward to. Your nonprofit’s blog is a great place to start!

Newsletter 52

Newsletter Ideas Support Literacy 52

Amy Sample Ward

JUNE 6, 2011

I like to think of it this way: Organizations may have the research or data, the capacity and staff, to identify problems and opportunities, to build messages, calls to action and campaigns. That doesn’t mean organizations sit back, relinquish all responsibility and control, and wait for the community to take action.

Build 220

Build Community Technology Action 220

Connection Cafe

AUGUST 25, 2017

While we covered a host of topics, the primary goal was to cover the nonprofit website best practices that will help move a website visitor’s interest to action, and what steps nonprofits can take today to get started. What are the most important website metrics to measure? The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Eric Jacobsen Blog

FEBRUARY 14, 2011

Include a call to action. Or, ask readers to sign up for your company's e-newsletter. Use free metrics and analytical tools to measure which of your postings are best read and shared. Use bullets. Perhaps you ask a question or offer a downloadable white paper. Include and quote industry experts in your Blog postings.

Tips 40

Tips Headline Metrics Newsletter 40

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” We want people to take action. ” So what action or what reaction are you looking for? And I’m looking over.

Report 81

Report Measure Impact Process 81

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Forum One

MAY 4, 2010

Their report covers a lot of e-marketing campaign metrics, and attempts to really break down the differences between active subscribers of a campaign vs. users who do not take such an active role in terms of participating (e.g. Still, these reports are some of the best measuring sticks we have. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50