Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. Apply those lessons.

Lesson 59

Lesson Fundraising Digital Test 59

Allegiance Group

MAY 16, 2023

From landing pages and standalone microsites to homepage-only redesigns and light brand refreshes, these approaches can provide targeted and cost-effective ways to improve your online presence, drive conversions, and further your organization’s mission. Website redesigns aren’t always fiscally feasible. Use standalone microsites.

Websites 52

Websites Alternative Nonprofit Conversation 52

M+R

JANUARY 24, 2022

It’s how we communicate compassion and outrage and hope, how we turn abstract and complex issues into concrete and immediate action. In many cases, we are asking people to take action on a topic that affects them directly. Other times, relevance is not about the ways an audience is directly impacted. Source: Fight for $15.

Effective 93

Effective Rhode Island Build Demographics 93

Bloomerang

SEPTEMBER 7, 2022

How to create your end-of-year fundraising content to maximize the campaign impact. Across the year details change, addresses change, and people have their own struggles and successes which impact their giving potential. Even the briefest conversation at a fundraising event will have information that it’s your job to recall.

Content 85

Content Donor Fundraising Headline 85

EveryAction

SEPTEMBER 20, 2016

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Goal: Conversions Metric: Response Rate, Total Responses. Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

Test 84

Test Digital Headline Language 84

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. If you’re noticing high CPCs with certain keywords, do they have a strong CTR and/or are they leading to conversion actions?

Adwords 52

Adwords Campaign Search Headline 52

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . Be Clear With Your Call to Action.

Donation 67

Donation Tips Rate Mobile 67

Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . When the pandemic hit, BGCA quickly realized they needed to rethink their entire service delivery model in order to continue making an impact.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. conversion rate) to donate $10.00 That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Connection Cafe

FEBRUARY 24, 2016

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. The best part is that these conversations are happening with your current supporters…in your CRM. Join our webinar, Influencing the Conversation on March 2nd with Attentive.ly But it’s all good.

Influence 20

Influence Conversation Campaign Yemen 20

NetWits

MAY 31, 2012

You probably think about things like opens, clicks, conversions and unsubscribes. Sending multiple emails gives your constituents several chances to take action. Malnourished children enduring intense suffering will finally get relief”- I clearly understood the impact of those thousands of gifts. So may your second.

Rate 172

Rate Technique email Open 172

Care2

FEBRUARY 29, 2012

Tone – Posts should have a conversational tone and attempt to tell a story. Utilize bullets, short paragraphs, and bolded headlines to make the blog posts scannable. Headlines – Use short, catchy headlines that summarize blog posts. Is it activists? And be specific – don’t talk in generalizations.

Tips 67

Tips Headline Web Wikipedia 67

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. 60 Minute Storytelling Workouts.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

The first and most important step is for organizations to put on their listening ears and monitor conversations, get feedback, and continuously improve. Social media listening (or social media monitoring) is the practice of paying close attention to digital channels when conversations relevant to your cause are being discussed.

Yemen 50

Yemen Guide Support Social 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. Focus on two-way conversations that build meaningful and sustainable connections with a range of priority audiences. Demonstrate their unique impact to underscore relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2013

These are methods for developing solutions (any type) in service of people. By applying to this approach to web development or any program development or strategy, your nonprofit can more innovative and impactful results. He also stepped into teacher mode and explained some of the tradecraft of facilitating this particular method.

Design 128

Design Strategy Digital Technique 128

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Here are three things you can do today, without reworking your entire online strategy, to have an impact in acquiring new donors. Don’t distract them!

Donation 53

Donation Donor Online Blackbaud 53

NonProfit Hub

JUNE 20, 2016

Ask yourself—what caused you to take action? Think of it as sort of headline or teaser. The Value: Words have the power to invoke action and leave a lasting impression. Tell your recipients how they have made an impact on your mission and what specifically they’ve done and made possible. Step Five: Invoke Action.

Mail 34

Mail Headline Action Mind 34

NonProfit Hub

JANUARY 18, 2019

Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak to increase conversions almost instantly: copywriting. No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Good copy brings out emotions in readers.

Conversation 67

Conversation Headline Nonprofit Children 67

Pamela Grow

DECEMBER 14, 2023

On the other hand, the second example uses urgency, a timeline, and power words to inspire immediate action. It’s much more effective to bring readers into the story through the protagonist’s feelings and actions, rather than summarizing what happened using exposition. Connect data and statistics to real impact.

Tips 59

Tips Storytelling Images Camera 59

Connection Cafe

AUGUST 7, 2015

The entire nation tuned in as news of the event made front page headlines on sites such as CNN and ABC. The underlying assumption being promoted by the term is that these low-cost efforts substitute for more substantive actions rather than supplementing them.”. Articles started trending. prayforCharleston and #IamAME were going viral.

South Carolina 20

South Carolina Awareness Headline Social Media 20

Bloomerang

FEBRUARY 1, 2022

We’ll start with a few key trends in philanthropy that will ground our conversation. So we have three key goals for our conversation this afternoon or morning depending on where you are. So we have three key goals for our conversation this afternoon or morning depending on where you are.

Leadership 60

Leadership Fundraising Gift Slides 60

BoardAssist

DECEMBER 15, 2014

Use the same appeal message and call to action in your mail solicitations, on your web site, and in your email communications – and reinforce your message over and over. Make your letter as personal and conversational in tone as you can. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom

Mail 61

Mail Money Raise Tips 61

Nonprofit Tech for Good

MAY 18, 2020

These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. Driving in-person actions such as adopting an animal . However, one area to note is that you must have conversion tracking set up as part of the application process. A call to action.

Google 331

Google Grant Guide Adopt 331

Nonprofits Source

JANUARY 23, 2023

Or, you can promote educational content related to the positive impact of participating in these programs. For instance, if TechSoup needs additional documentation from you, that can impact your timeline. Strategically place calls to action. Set up valid conversion tracking. A poor design can frustrate users.

Grant 52

Grant Google Guide Nonprofit 52

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Then, use the description to highlight your nonprofit’s story and the impact of supporting your work. Include one clear and compelling CTA that prompts users to take action. Use action-oriented words to encourage clicks, such as “Donate Now” or “Volunteer Today.”

Grant 69

Grant Google Guide Management 69

Classy

AUGUST 23, 2021

Launch a compelling crowdfunding campaign to take advantage of National Food Bank Day this September and raise more to impact more lives. . It typically consists of a graphic and impactful text that sits at the top of the page. Inspire donors to take action by choosing design elements that seamlessly draw them to your donation form. .

National 71

National Raise Headline Campaign 71

NonProfit Hub

NOVEMBER 3, 2022

The more information you require, the more you kill your conversion rate. Give Me One Single, Focused Call to Action. Keep my focus on the task at hand with a clear call to action. Creating a Natural Conversation on Your Donation Landing Page. The treatment produced an increase in conversion by 10.8%.

Donation 51

Donation Giving Headline Conversation 51

Classy

APRIL 5, 2021

A fully customized donation page with a compelling appeal and branded call to action can be the difference between converting a visitor or losing a donation. Follow these 10 best practices to optimize your main donation page for conversion: . Use high-quality images or graphics to support your call to action.

Campaign 64

Campaign Fundraising Strategy Headline 64

Qgiv

MAY 11, 2021

You can find this with a simple formula: CPC = total cost/total number of clicks CVR (conversion rate) is the average number of times a person completes a donation after clicking on your ad. You can find this with a simple formula: CVR = total conversions/total number of clicks. The middle-ground option is “Phrase Match.”

Google 52

Google Grant Rate Headline 52

Museum 2.0

APRIL 15, 2015

We were discussing the potential for cultural organizations to have significant impact across communities: on planning, health, education, and quality of life. Last week, I got to see Deborah''s vision in action. Thousands more conversations during the festival. The arts ARE future-making.

San Francisco 20

San Francisco Arts Design Marketing 20

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Your nonprofit can also share stories of beneficiaries you’ve helped to make your cause even more compelling and inspire action.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Media Cause

JANUARY 18, 2022

Helping ensure you get in front of your desired audience, Google Discovery ads utilize the following targeting options—helping you to get in front of your audience further down the funnel as they are more likely to convert/take a specific action you desire. . During the second week, we saw 90 conversions with a CPL of $6.87.

Google 52

Google Digital Marketing Images 52

Nonprofits Source

SEPTEMBER 8, 2017

When marketers discuss the impact of email marketing we often see the investment to ROI statistic. Or how about measuring the impact of brand awareness? Is your audience most receptive to certain headlines or promotional offers? 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions.

email 89

email Marketing Strategy Fundraising 89

M+R

JUNE 7, 2023

To back up: Many communications professionals have long viewed the traditional mainstream outlets (such as The Washington Post, New York Times , and the main broadcast news networks) as the gold standard, regardless of who their work impacts or who their audiences are. What is our ideal headline? What does that support look like?

Guide 73

Guide Media Language Storytelling 73