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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Chris also notes the headlines and tags of videos that are trending and often patterns our next video to capitalize on the buzz. Because our supporters just can’t get enough of the big cat photos and videos we have just launched a new YouTube site for mini clips that we capture throughout the day of the cats and volunteers in action.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. It’s at this point I have to bring up Betteridge’s law of headlines: “Any headline that ends in a question mark can be answered by the word no.”

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Communication Secrets For A Distracted World

Eric Jacobsen Blog

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. It's all in his book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively?

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How To Communicate Effectively In Eight Seconds

Eric Jacobsen Blog

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. It's all in his book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively?

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Building Blocks of Effective Creative: Relevance

M+R

It’s how we communicate compassion and outrage and hope, how we turn abstract and complex issues into concrete and immediate action. In many cases, we are asking people to take action on a topic that affects them directly. Good creative is essential because it’s how we seize attention in incredibly busy spaces. Cultural consumption.

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How To Effectively Communicate Your Message In Eight Seconds

Eric Jacobsen Blog

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. It's all in his book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively?

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8 Seconds To Be Meaningful

Eric Jacobsen Blog

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. It's all in his new book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively?