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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . By creating a script with pronunciation as well as a pre-recorded audio file, you’ll have a better chance of your PSA airing since you provided a variety of options.

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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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[Guide] Creating Video for Nonprofits

The Science Behind Engaging your Supporters

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. The original DIY video platform, YouTube, is now the world's second largest social network and search engine.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising. Use paid media to target your ideal donor.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

You could create blog posts that incorporate social media posts and TikTok videos to appeal to younger audiences’ interests. Accessible content , with alternative text for images, captions for videos and audio elements, sufficient color contrast , and other usability must-haves. Use eye-catching calls to action.

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From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials

The Modern Nonprofit

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. Channels for Collection Utilize a mix of channels to reach a broad audience. Consider in-person opportunities, such as events or meetings, to capture video or audio testimonials.

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