Allegiance Group

MAY 18, 2023

Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

NonProfit Hub

APRIL 17, 2024

Accessible content , with alternative text for images, captions for videos and audio elements, sufficient color contrast , and other usability must-haves. Create emotional ties to your content by including images, audio clips, and videos that bring your stories to life. Use eye-catching calls to action.

Practice 36

Practice Organization Nonprofit Content 36

The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. Channels for Collection Utilize a mix of channels to reach a broad audience. Consider in-person opportunities, such as events or meetings, to capture video or audio testimonials.

Story 104

Story Guide Support Analysis 104

Media Cause

OCTOBER 14, 2022

Most ad solutions can be purchased programmatically, including video, audio, native ads, display banners, and even digital billboards. Contracting with media partners directly often requires hefty spend minimums, whereas a programmatic buy allows you to have an ad presence across a number of sites or channels at a relatively low CPM.

Audio 52

Audio Search Audience Websites 52

NetWits

JUNE 8, 2012

Integrating the social experience into your organization’s web site will help promote the channel, engage supporters, and provide a constant source of dynamic content …” - Melanie Mathos and Chad Norman “101 Social Media Tactics for Nonprofits: A Field Guide.”. Make sure your web design is action packed with social capabilities.

Websites 195

Websites Effective Chad Guide 195

M+R

FEBRUARY 18, 2022

As we continue to see our traditional acquisition channels struggling with privacy restrictions, we constantly need to find new ways to engage with potential donors. This was a great way for us to explore a new acquisition channel and reach new audiences through a robust mix of targeting options.”. Sharethrough offered just that.

Team 52

Team Fun Yahoo Amazon 52

Neon CRM

NOVEMBER 30, 2023

Videos, interviews, client stories, audio, emails, podcasts, social media posts—there are so many types of storytelling opportunities available to nonprofits of all missions and sizes. This can make supporters believe you’re trying to influence their actions (or wallets) by breaking them down emotionally.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. This repetition not only increases the likelihood of individuals taking action but also reinforces the importance of your cause and the urgency of their support.

Websites 52

Websites Calendar Registration Nonprofit 52

Nonprofit Tech for Good

SEPTEMBER 14, 2010

They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold. You can upload and simultaneously post videos to Twitter and your 12Seconds Channel with just a few clicks straight from your smartphone.

Blackberry 215

Blackberry Tools Media Management 215

The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

One of the reasons why I learned to do photo and video was because media outlets weren't showing up to the actions that I was organizing. So that being said, a lot of these smaller nonprofits won't have distribution channels from local outlets. And so, social media becomes their distribution channel.

Video 43

Video Create Guide Camera 43

Care2

AUGUST 22, 2013

What actions do you want people to take? Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. Media – Photos, Video, Audio.

Online 71

Online Tips Calendar Test 71

Classy

JULY 14, 2021

. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways. Establish Communication Channels for Engagement. “ There’s no magic wand for PR and social media.

Virtual 105

Virtual Professional Marketing Fundraising 105

Get Fully Funded

NOVEMBER 14, 2022

Potential donors love to see the real deal; your organization in action on the ground and the beneficiaries of your services. It’s also the fastest growing social media channel and extremely popular for people aged 14-45. YouTube also has its own audio library offerd free of charge. People give to things with eyes and teeth.

Storytelling 139

Storytelling Fund Raise Music 139

Forj

MARCH 8, 2017

Audio Recording/Microphone (phone or webcam). Step 4: Include a call to action. It’s important to keep your call to action in mind throughout this process. Assuming you will be promoting this video via your social channels, a call to action is important for capturing your viewers and providing them with a next step.

Video 28

Video Process Campaign eLearning 28

AccelEvents

JUNE 3, 2021

As an event organizer, you can organize the agenda in a way that allows remote attendees to customize their event experience by enabling them to choose which sessions they wish to attend, creating multiple networking channels, providing gamification , and offering multiple content types. Physical events are limited by venue capacity.

Virtual 76

Virtual Marketing Tools Audience 76

Tech Soup

JUNE 29, 2012

"Integrating the social experience into your organization’s web site will help promote the channel, engage supporters, and provide a constant source of dynamic content …" – Melanie Mathos and Chad Norman, 101 Social Media Tactics for Nonprofits: A Field Guide. Best Practice #9: Be Social.

Websites 59

Websites Effective Create Chad 59

Tech Soup

APRIL 24, 2013

Blumenfeld organized workshops for staff that taught them about the important aspects of stories, incorporating calls-to-action in their stories, and more. Stories should be shared on the organization's official channels and staff members' personal channels, like to their Facebook friends.

Storytelling 40

Storytelling Culture Create Library 40

Tech Soup

MAY 19, 2011

For example, is it a call to action, a fundraising appeal, or just generating awareness. An effective nonprofit video can be as simple as a Flickr photo stream set to an audio track or a really great interview. Other channels to consider for sharing your videos include Vimeo , Justin.tv , and BlipTV.

Social Media 60

Social Media Video Media Movie 60

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about Mailchimp Mailchimp excels in collecting donor data and transforming insights into actionable strategies.

Software 52

Software Tools Management Registration 52

Care2

JULY 14, 2009

YouTube Nonprofit Program: YouTube offers nonprofits some pretty cool benefits like branding, promotion on YouTube’s nonprofits channel and call to action overlays in your videos. Widgets: Create widgets to share content or actions. Link to your social networks, post current news, stream video and audio clips, etc.

Marketing 70

Marketing Widget Adwords Listserv 70

Bloomerang

DECEMBER 19, 2023

Top feature: Trello’s no-code automation function , called Butler, helps ensure that tasks don’t fall through the cracks by triggering automated actions, suggesting automation based on common repetitive tasks, and integrating with other apps for cross-platform automation. Top feature: Slack’s foundational feature is channels.

Software 86

Software Free Tools Adobe 86

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I've been thinking about how to best incorporate the back channel or in this case Twitter. Two recent blogs, " How To Present While People Are Twittering " and " Trends in Leadership Conferences " are the most recent blog posts packed with advice. How can we use back-channels as a progressive force at conferences?

Reflection 69

Reflection Conference Resource Arts 69

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

offers nonprofits some pretty cool benefits like branding, promotion on YouTube’s nonprofits channel and call to action overlays in your videos. Widgets: Create widgets to share content or actions. Link to your social networks, post current news, stream video and audio clips, etc. Moderate* 7. Moderate* 10.

Track 50

Track Social Media Tools Widget 50

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more.

Tools 100

Tools Tech Map Case Study 100

The MatrixFiles

FEBRUARY 22, 2023

I can think of many reasons: Podcasts are a great way to educate members and keep them up to date about your profession or industry, through a channel that doesn’t require that they be sitting in front of their computers. Audio podcasts are more approachable in terms of cost and effort than video podcasts or video series.

Podcast 130

Podcast Organization Associations Statistics 130

The MatrixFiles

FEBRUARY 22, 2023

I can think of many reasons: Podcasts are a great way to educate members and keep them up to date about your profession or industry, through a channel that doesn’t require that they be sitting in front of their computers. Audio podcasts are more approachable in terms of cost and effort than video podcasts or video series.

Podcast 130

Podcast Organization Associations Statistics 130

Nonprofit Tech for Good

MARCH 18, 2022

At first, the ability for users to quickly gain fame through their videos is what made the app so appealing to teenagers, but for-profit companies caught wind of the speed at which content could go viral and wanted to get in on the action. The app allowed users to create six-second looping videos, like a GIF with audio.

Guide 348

Guide United States Social Media Video 348

Bloomerang

MARCH 4, 2024

However, when approached with creativity and strategic thinking, it can serve as a powerful instrument for storytelling, showcasing impact, and inspiring donors and supporters to take action. Choose narratives that vividly illustrate your mission in action. Make it easy for readers to take the next step in supporting your cause.

Report 94

Report Tools Storytelling Fundraising 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2008

We created a wiki full of sample avatars, banners, widgets, videos, audio clips, etc. We've used our online channels to keep the public updated on the campaign. that are easy to grab and use. The campaign's home page has all the links you'd need to help out.

Social Network 52

Social Network Site Network Disaster 52

Tech Soup

FEBRUARY 12, 2016

When possible, integrate video, audio, and images to create multimedia stories. Offer a Call to Action. Give readers an action they can take after reading your content. Whatever you choose, the link should go to your website or social media channels. Hence, a call to action is critical for this group.

Support 36

Support Netsquared Influence DC 36

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar.

Storytelling 98

Storytelling Digital Marketing Guide 98

Pamela Grow

DECEMBER 14, 2023

On the other hand, the second example uses urgency, a timeline, and power words to inspire immediate action. It’s much more effective to bring readers into the story through the protagonist’s feelings and actions, rather than summarizing what happened using exposition. Alt: This image shows a call to action on the CARE website.

Tips 59

Tips Storytelling Images Camera 59

NTEN

MAY 9, 2011

This process produces data broadly defined, whether numeric, textual, or audio-visual, structured or unstructured. The next step is to make those data meaningful, relevant and actionable information by communicating them in some way via a channel to an audience. Information equals data plus communication.

Data 91

Data New York Government Digital 91

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2008

People with too much energy can be channeled. It isn't just talking, you can channel your community to take action. . It is important to use video, photos, and audio. Requires sustained effort. Need to create a community in your comments around our blog. For example, Daily Kos created a wiki. Needs an engine.

Romania 50

Romania Foundation Web Sponsor 50

The Modern Nonprofit

APRIL 25, 2023

It’s not just about telling the story of your organization or cause; it’s also about connecting with donors and potential donors in a way that feels personal, real, and authentic–and inspires them to take action on behalf of your cause. Create a Call-to-Action: A call-to-action is a critical part of effective storytelling.

Storytelling 52

Storytelling Arts Content Captivate 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2006

" Also, the whole issue of how fragmented the "upload video space" might become, "Eventually it might look like the cable world of 500 channels, some with only 100,000 viewers and others with 2 million and few with 5 million." " (I can't resist adding: 5 billion channels and nothing to watch!).

Video 50

Video Benefit Web Vlog 50

Care2

MAY 15, 2009

Email is a critical channel. Use email to reach out to your constituents to let them know what youre up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more.

Social Media 34

Social Media Tools Online Advocacy 34