Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Measure how successful your story is.

Storytelling 109

Storytelling Help Measure Audience 109

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Once you’ve decided on how you’ll base your score, it’s time to put it into action. Next, discuss how often your association will review your engagement analytics data and improve audience targeting.

Analytics 169

Analytics Associations Model Metrics 169

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

Action 73

Action Report Practice Fundraising 73

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Users have the ability to add profiles for newborns and keep track of key actions and data in relation to their newborn, such as weight, feeding, and skin-to-skin contact.

Product 88

Product Develop Impact Case Study 88

Nonprofit Tech for Good

JULY 31, 2020

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Let’s check out what to consider when measuring your results. As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

Goal 300

Goal Fundraising Pledge ROI 300

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. This is a measurable number that could be adapted if the survey needed to be given in different formats.

Data 99

Data Metrics Measure Goal 99

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Let’s take a look at how event data can be put into action. If certain groups aren’t attending, try to determine a possible root cause.

Associations 318

Associations Data Registration Analytics 318

Nonprofit Tech for Good

JULY 20, 2022

Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). Nonprofits can utilize AR tools to allow volunteers and supporters to perform engaging and immersive actions that were, in the past, only done in person. Benefits of Web3 for Nonprofits: Security for donor PII and funds. What is the Metaverse?

Attention 342

Attention Avatar Virtual Internet 342

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. And it’s still hard to carve out time for tracking.

Measure 99

Measure Track Model Seattle 99

Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. If a user opts into tracking, nothing really changes. Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. Smaller Retargeting Audiences.

Facebook 98

Facebook Aggregator Conversation Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

Organization 52

Organization Online Influence Metrics 52

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Simply put, MarTech is marketing! This can be part of a CRM or a stand-alone platform.

Marketing 59

Marketing Platform Social Media Aggregator 59

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Measurable. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Media Cause

JULY 11, 2023

Imagine a series of emails that are automatically sent to subscribers based on specific triggers, actions, or timelines. Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience. This is key in building and maintaining relationships with supporters.

email 52

email Service Marketing Metrics 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. But who cares when you can boast 50,000 likes on your Facebook Page.

Metrics 227

Metrics Social Media Media Social 227

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 74

Audio Podcast Content Phase 74

Media Cause

NOVEMBER 9, 2023

Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Despite this obstacle in measurement, this tool and others like it are still incredibly useful. Why are analytics + data so important for marketers?

Analytics 59

Analytics Data Tools Web 59

Amy Sample Ward

JANUARY 12, 2010

Lesson #1: Design an action and invitation that’s doable and interesting – while focused on your goal. We’re trying to throw her an online surprise party by assembling a blogsquad of 53 bloggers to publish a post on Monday that shares how Beth has impacted your work and shares her birthday wish with your blog audience.

Case Study 180

Case Study Studies Action Doc 180

Nonprofits Source

OCTOBER 25, 2023

Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. You can also create audience personas to help you plan future communications. Measure campaign effectiveness.

Marketing 52

Marketing Support Demographics Nonprofit 52

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals.

Tips 52

Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

Measure 97

Measure Policy Social Media Green 97

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

Grant 98

Grant Google Problem Analytics 98

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . Set goals and track progress over time. . Output metrics assess the intermediate results of an intervention, action, or project.

Metrics 52

Metrics Impact Guide Literacy 52

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. Start with broader objectives, then narrow in on SMART (Specific, Measurable, Actionable, Realistic, Timely) goals that fall under each.

Practice 246

Practice Tips Fundraising Sponsor 246

EveryAction

JUNE 15, 2017

For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Perhaps most powerfully, EveryAction allows for tracking the ROI of an ad campaign over time - letting nonprofits know if their investment in ads was worth it.

Integration 100

Integration Facebook Contact ROI 100

Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? Include calls to action in your ads that direct your supporters to your website or a specific project’s landing page. One fundraising tool perfect for this is the Facebook donate button, which doubles as a call to action in your ads.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Bloomerang

MAY 15, 2023

It includes both your appeals and general communications and their actions and responses. Your supporters are ultimately in charge of their own journeys, but you can certainly take action to influence and guide them. Truly, the sky’s the limit with segments. Obviously, you can only control one side of that.

Data 92

Data Gift Relationship Interaction 92

Connection Cafe

APRIL 7, 2020

Regardless, setting up the right goals in your Google Analytics account will give you insight into your audiences, and your nonprofit website performance. A Google Analytics goal is any action someone may take on your website that your organization considers a conversion (a win!). What Google Analytics Goals Should a Nonprofit Track?

Analytics 35

Analytics Google Goal Track 35

Nonprofit Tech for Good

SEPTEMBER 12, 2021

They allow you to communicate a clear call to action and show supporters the tangible impact they create. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage.

Question 274

Question Giving Sponsor Nonprofit 274

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105