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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. based national nonprofits in 2012.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate. Findings are below.

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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. The reports alone does not tell us if a program is successful, but identify the trends which are used to inform the health of our online program relative to peers and ensure our approach is on the path toward success. Well, we’d hope all of them.

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Blackbaud Index for March 2013

sgEngage

The March 2013 update to The Blackbaud Index of Charitable Giving is significant because it now covers more than $10 billion in overall charitable giving. Overall Fundraising Trends. for the 3 months ending March 2013 as compared to the same period in 2012. This is the first negative trend in 6 months.

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Giving Tuesday 2021: Predictions, Stats & Facts

Whole Whale

Based on our analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $3.048 Billion will be raised on Giving Tuesday 202 1. Giving Tuesday 2013 stats. billion, which represents 1.99% of the 2013 US GDP ($335.17

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The 2013 NTEN Community Survey Report

NTEN

> Download the 2013 NTEN Community Survey Report In July 2013, we circulated the online survey link to the NTEN Community via direct email (sent to 38,354 contacts) and announcements in our community channels, including our blog, NTEN Discuss list, our Facebook page, our Twitter network, and our LinkedIn group.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

billion emails sent from July 2013-June 2014. Among the interesting findings: Online giving was up 8.07% from July 2013-June 2014 (compared to the previous year). What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. Why are more fundraising emails being sent?

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