Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. Test your subject lines.

email 52

email Rate ROI Social Media 52

Candid

AUGUST 18, 2021

But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. AI for Nonprofits in Action.

Course 130

Course Fundraising Analysis Mail 130

Media Cause

JUNE 27, 2023

As an added bonus, aligning your strategy between paid and organic campaigns can help ease the burden of your creative team and resourcing by utilizing the same messaging and graphics across efforts. This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience.

Social Media 97

Social Media Guide Media Social 97

Pamela Grow

JANUARY 18, 2021

Welcome emails have a 91.43% open rate. Welcome emails can create an 86% lift in unique open rate. Welcome email read rates are 42% higher than the average email. Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. According to Campaign Monitor , .

email 78

email Lesson Rate Policy 78

Bloomerang

JUNE 2, 2023

That way, you can track whether donors who received calls renewed at higher rates (or dollar amounts) than donors who were not called. Try some tests: EXAMPLE: International Rescue Committee tested calls to donors giving $100 to $149, dividing them into three groups: The first, the control group, received no call.

Donor 91

Donor Charity Gift Test 91

Nonprofit Tech for Good

JUNE 22, 2021

Analyze your current revenue streams and see where you can allocate resources to campaigns you may not be currently maximizing. Virtual success is here to stay and offers you more opportunities to build campaigns you may not have had the resources for previously. These could include approaches such as: Peer-to-peer fundraising.

Action 292

Action Fundraising Nonprofit Gift 292

sgEngage

FEBRUARY 8, 2024

But you also want to respect your grantees’ time and resources and avoid asking them for information that you don’t use or that they have already provided elsewhere. You can also look at the response rates, completion rates, and error rates of your application to see if there are any issues or challenges.

Application 91

Application Leadership Grant Philanthropy 91

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Best of luck and happy fundraising!

Relationship 231

Relationship Software Management Pledge 231

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates. Test different messages and calls-to-action (CTAs). How will you measure success?

Personal 101

Personal Test Demographics Analytics 101

sgEngage

SEPTEMBER 15, 2022

Isn’t it more of a success if potential solutions can be tested and co-created with stakeholders to deliver the greatest benefit? Redefine Success by Solution Testing. What if we used new skills rooted in shared learning to drive results in a fraction of the time, for a fraction of the resources?

Collaboration 73

Collaboration Impact Test Grant 73

Nonprofit Tech for Good

MAY 22, 2022

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. There are a plethora of online resources to find type pairs. You can look up online “type pairings” to find various resources with suggested pairings.

Guidelines 323

Guidelines Photography Library Headline 323

Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

Test 33

Test Donation Hints Webex 33

NTEN

JUNE 6, 2023

Here are three tools I created or co-authored that can help you match skills to roles: Nonprofit Data & Tech Skill-Building Checklist — a worksheet that provides an inventory of technology and data-related skills and a way to rate your skills or those of a team member or job candidate. Or take advantage of free tools.

Skills 88

Skills Technology Develop Training 88

Care2

JULY 11, 2013

Check out some of my favorite resources in the nonprofit space. They share best practices in online campaigning as well as concrete data and analysis from their A/B testing. Idealware: I consider Idealware the Consumer Reports for the nonprofit community when it comes to evaluating and rating nonprofit products and technology.

Resource 72

Resource India Case Study Nonprofit 72

Qgiv

APRIL 23, 2021

Pet Resource Center of Kansas City. Pet Resource Center of Kansas City added a banner with an image and text to highlight how each donation amount makes an impact. Studies have shown that adding videos to your landing page can increase conversion rates by 80%! A slow page can lead to decreased conversion rates.

Los Angeles 116

Los Angeles Impact Donation Kansas City 116

The NonProfit Times

APRIL 18, 2024

The individual organizations making the two lists (the best nonprofits to work for and the rest) during a given year vary but the metrics track over the years, giving something that looks like longitudinal data, with external pressures such as the economy generating rises and dips in their fortunes that largely pass the smell test.

Data 52

Data Work Aggregator Attitude 52

NetWits

SEPTEMBER 5, 2012

That said, we’ve compiled a few resources that might help you think through your next website redesign. Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Testing Your Visual Story. Audience Analysis.

Design 247

Design Web Guide Slides 247

sgEngage

JULY 24, 2023

As birth rates decline and populations age, the effects on enrollment numbers, funding, and institutional sustainability become increasingly pronounced. With fewer young individuals entering the age cohort traditionally associated with college attendance, institutions face the risk of lower enrollment rates. For example, the U.S.

Education 79

Education Student Award University 79

Top Nonprofits

MARCH 16, 2022

If your conversation rate is low or bounce rate is high, it’s a good indicator that your site isn’t engaging your visitors. Some of the considerations you should take into account when redesigning your website for engagement include navigation and A/B testing. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Connection Cafe

JULY 31, 2013

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. Because user experience issues invariably impact conversion rates. But I’m not trying to be a Henny Penny , because today usability testing can be easily done by anyone.

Test 40

Test Donation Blackbaud Registration 40

Bloomerang

SEPTEMBER 14, 2022

Do they realize the average email open rate is 30%, meaning 70% of people won’t read your email appeal, and direct mail response rates are even lower?”. ” According to direct mail fundraising experts like Mal Warwick and Jeff Brooks, the rate and type of postage you use to send direct mail has little impact on response.

Question 90

Question Fundraising Org Mail 90

Neon CRM

NOVEMBER 14, 2023

It also allows for better resource allocation, ensuring that programs and initiatives can be sustained and expanded over time. Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Then test it again. Now, keep testing. Did it work?

Donation 52

Donation Gift Platform Nonprofit 52

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

Giving 119

Giving Retention Metrics Demographics 119

Get Fully Funded

AUGUST 4, 2023

When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). Uses USPS address placement standards and ensures your letter set complies with the tap test. And there are plenty of online resources that can teach you the basics.

Money 98

Money Tips Time Mail 98

DNL OmniMedia

NOVEMBER 22, 2022

An ad’s Quality Score is calculated by three things: Expected Clickthrough Rate – The likelihood that the ad will be clicked when viewed. Similarly, you are able to add columns to your Google Ads reports that show the expected clickthrough rate, the ad relevance, and landing page experience.

Google 52

Google Results Websites Grant 52

Forum One

NOVEMBER 3, 2021

In terms of metrics, focus on engagement metrics (such as engagement rates or bounce rates), rather than vanity metrics (such as audience size or page views). And don’t only select the data points that are working; show what isn’t to make the case for resources for next year.

Report 70

Report Data Metrics Analysis 70

Global Giving

MARCH 7, 2019

What We Tested. With all the upsides, why did we even need to bother with a test like this? In addition, adding euros to the site also adds complexity to our technology and operations, which requires resources to maintain. Our test focused on GlobalGiving donors based in countries using the euro. Why It Matters.

Learning 52

Learning Test Sample India 52

Saleforce Nonprofit

AUGUST 24, 2022

It’s easy to see how technology is evolving at an increasingly fast rate. However, while we know how important data is, it can be difficult to organize, manage, and extract the information needed without the proper tools and resources. That’s where Declarative Lookup Rollup Summaries (DLRS) comes in. ” – Andrew Fawcett.

Application 83

Application Community Support Open Source 83

Qgiv

JULY 10, 2023

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? The challenges of strength-based messaging Finding the balance in your story. Finding the balance in your organization.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Beneblog: Technology Meets Society

JUNE 9, 2014

Getting more girls to attend secondary school should be a priority for societies around the world, he explained, yet participation rates are extremely low, especially for the economically marginalized. This is where philanthropy comes in.

Education 164

Education Philanthropy Africa Foundation 164

Connection Cafe

OCTOBER 21, 2013

Note: This is the third in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In part one , we discussed why you should test your website and part two outlined designing your test. I’ve seen similar results in my testing.

Guinea 37

Guinea Test Donation Blackbaud 37

sgEngage

AUGUST 10, 2021

But there are actions you can take to increase clicks and actions within your emails – and now is the time to start testing what works best for you. We plan to have some great upcoming webinars and resources available for you. What Apple’s privacy changes mean for email open rates. Hit me up if you want to talk about this.

Metrics 112

Metrics Open Blackbaud gMail 112

Qgiv

JULY 28, 2021

Well, if you’re tracking your website interactions with Google Analytics and monitoring online donations through a donor management system, you can determine your conversion rate in three simple steps: Using Google Analytics, determine the total number of unique visitors to your online donation page within a specific time period.

Mobile 52

Mobile Question Data Help 52

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). The key is to continue trying new things, measure your results, and do what you can with the resources at your disposal. So, what led to our above industry average donor retention rates? Our database is healthy .

Retention 53

Retention Rate Donor Lesson 53

Bloomerang

JUNE 1, 2022

Conduct A/B testing. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. Direct mail response rate. How many donations came through the mail? Online donation total.

Guide 106

Guide Giving Nonprofit Metrics 106

Bloomerang

MAY 26, 2023

In a recent cautionary tale , nonprofit organization Queens Together encountered a scam known as the “credit card test attack.” Is this included in our payment processing rate or an additional charge? Is your payments processor actively protecting your nonprofit from fraud, chargeback feeds and downtime?

Fund 78

Fund Raise Method Process 78