Tracking site search with Google Analytics
JUNE 2, 2011
The feature is site search tracking, and it’s the easiest, most powerful feature in Google Analytics that you’re probably not using. One of the most common questions I hear about analytics is “what do my visitors want? This is a tricky question to answer – we can make educated guesses based on the pages they visit, or perhaps the keywords that they arrive from on search engines. If your URL is [link] , then your search parameter is SearchText.