Tracking site search with Google Analytics

Allegiance Group

The feature is site search tracking, and it’s the easiest, most powerful feature in Google Analytics that you’re probably not using. One of the most common questions I hear about analytics is “what do my visitors want?&# This is a tricky question to answer – we can make educated guesses based on the pages they visit, or perhaps the keywords that they arrive from on search engines. If your URL is [link] , then your search parameter is SearchText.

Google Analytics - Site Search

Connection Cafe

When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it. If you find things that people are searching for, maybe they need to be promoted more heavily on your site. People often browse individual websites and only search as a last resort (ecommerce sites are notable exceptions to this rule). Look at the URL of the search results page.

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American Indian Resource Center: A TechSoup Youth Organization Profile

Tech Soup Blog

Their Educational Talent Search. Most Native American students do not go to college, so many Educational Talent Search. She also creates PowerPoint presentations, brochures, and flyers for their domestic violence and sexual assault prevention programs called ARRA Track and TRACES. Because they are national programs, Heather has to keep track of a traveling staff with complex scheduling. There is a wide array of nonprofit organizations that serve the 1.6

Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « The Web’s Influence on Affluence | Main | Fundraising Dips In First Quarter Of 2009 » Monday Jun 29 2009 Top 8 Social Media Tracking Tools Monday, June 29, 2009 at 10:07PM | by Allyson Kapin Social media!

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Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr

3rd Sector Labs

Do you plans involve segmenting of constituents into different groups and personalizing outreach; do you plan to test campaign variables; will you be using reference codes to track where donations are coming from (Direct mail, Email, Social, etc). Some good places to start include looking at ways donors naturally cluster: around attitudes, behavior, connection to your cause and profiles.

Data 100

5 Web Reports Every Nonprofit Should Know

NetWits

First page visible upon accessing a specific website profile). In addition, there’s a snapshot into where people came from ( Referrals ), most viewed web content ( Top Content ), and most commonly used searched terms to find your website ( Keywords ). Click any of those datapoints to add an Annotation, such as “May eNewsletter Sent,&# “20/20 Interview,&# or “May Gala appeal mailed,&# to keep track of historically significant events.

Report 201

Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Participate in Online Spaces Where Your Issues Are Relevant Aside from building your nonprofits profile on major online social networks like Twitter, Facebook and YouTube, join other groups and participate in their community.

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7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop

EveryAction

Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time. Track your RSVPs. If no one is familiar with the individual, do a quick search online to see if you can find the donor's name in an audio or video clip. It also makes it easier to track attendance on the day of the event.

How To: Social Media Integration

NTEN

If there’s a link, it can be tracked. And as I like to say “ It’s Not Direct Marketing If You Can’t Track It! ” (And even if there’s not a link, there’s a way to track it.). Make a list of all your gatekeepers: Site homepage, campaign landing/subpages, the various social media profiles that will be used, email, etc. Since you built out your source logic beforehand, you defacto decided on what was important to your organization to track.

onenws Bookmarks on Delicious

GroundWire

Join Now! Whats New? Learn more Help Sign In delicious Home Bookmarks Popular Recent Look up a URL People Go to a User Tags Explore ONE/Northwests Bookmarks Bookmarks | Network | Tags | Subscriptions Site: [link] Email: info@onenw.org See more bookmarks in Popular or Recent.

NetCentric Advocacy: Distributed Research: needs 43 phone calls to track Hill staff

Network-Centric Advocacy

Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « From the Mail Bag: David Letterman and Alexs Lemonade Stand | Main | RSS for nonprofit staff. » January 22, 2008 Distributed Research: needs 43 phone calls to track Hill staff Heres your chance to do some old fashioned, person-to-person reporting: Call up a lobbying firm and verify that we have indeed identified a former congressional insider whos moved on to K Street.

NetCentric Advocacy: Ring. Your Eggs Are Calling : In a case of the application to far a New service tracks fertility via SMS.

Network-Centric Advocacy

Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « Have a Few Ads in Your Feeds: Issue Work | Main | Horizontal Fusion: A Key Concept for NetCentric Advocacy » August 11, 2005 Ring. Your Eggs Are Calling : In a case of the application to far a New service tracks fertility via SMS. Eggalert: For those just too busy to track fertility on their own, this new text service notifies women of the best times for a baby.

Salesforce Winter ’22 Release: What You Need to Know

Cloud 4 Good

Admins and Developers will be particularly interested in the many updates to Einstein Search, inline editing from reports now being generally released, and even more functionality added to Flow Builder. Einstein Search. In the latest release, Einstein Search is now enabled by default.

Chart 84

10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics: Google Analytics , a free and powerful website stats software, lets you dig into your website data so you can find out all sorts of useful info such as who your audience is and what keywords they are searching for to find your website.

5 Key Ways to Optimize Your Institution’s Website

Connection Cafe

Here are the five key areas you should focus on when working with your website team and other stakeholders: SEO (Search Engine Optimization). Search engine optimization (SEO) can determine how easy it is for your audience to find you online. Find the right keyword: Ensure your webpage’s content focuses on these keywords; revolves around those keywords your target audience is searching.

Test 24

What to Expect from the Summer ’21 Release

Cloud 4 Good

You can even use the search bar and filter by topic. For example, if “Flow” is entered in the search bar, all Flow-related items for the Summer ’21 release would be on display for you to sort through. Easily Track Active Licenses.

20 Tactics to Increase and Engage Web Traffic

Connection Cafe

Here are five of the ideas they shared the following tips for letting data drive the dollars: Track conversions with Google Analytics. Track not only donations and event registrants, also conversions such as email and volunteer signups. Optimize SEO for mobile and local searches. Build out your organization’s Google+ Local profile and encourage supporters to contribute reviews of your organization. Interactive Search Engine Optimization Web Design

How to Use Data to Drive Your Content Strategy

Association Analytics

But it also means tons of content for you to produce and tons of sources to track. Ways to ask: Get members to update their profiles, send an email to gather their feedback, or collect information at in-person events like what sessions they attend.

5 Simple Steps to Prepare for a New CRM Platform

Media Cause

Ask your team to search for any duplicated records or years out of date and have them update the information accordingly before migration day. Step Four: Identify how old donor and non-donor profiles will be handled after migration.

Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. I have worked with many clients who opt against a CRM, preferring to keep track of donors in an excel spreadsheet or through Quickbooks, but these baseline tools don’t offer the functionality to track these relationships. One of the biggest concerns when searching for a CRM is affordability.

How To Make The Most of Google For Nonprofits

Kindful

On average, there are over 70,000 Google searches conducted every minute, which averages out to be approximately 5.5 billion total searches per day! Multiply this out and you’re looking at over one trillion Google searches every single year—and this number will keep growing.

5 Ways Nonprofits Can Use LinkedIn to Advance Their Missions

Classy

And if you discover that a particular combination of search terms generates good results, you can also enable Audience Expansion, which gives the algorithm a heads up that you want to target similar people, so you can reach a broader audience that’s still likely to be drawn to your cause. .

5 Features Environmental Organizations Need From Their CRM

EveryAction

Most nonprofits know firsthand the benefits of using a CRM system to manage their supporter data, and while every organization has common basic needs (reliable tracking for multi-channel campaigns, intuitive donor management, and clear reporting tools, for example), there is also much variation when it comes to the specific needs that arise across issues and missions.

4 Tips For Maintaining Your Nonprofit’s Databases

TechImpact

Nonprofits and charities use databases to manage donor, volunteer, and B2B profiles and aggregate data. Duplicate files, profiles, and other data are common for every organization. Even if the latest version is timestamped, allowing duplicates to hang around can becoming confusing, decrease the speed of the database, and make it harder to find information via a database search. One donor might have 5 or more partial profiles in your database!

onenws Bookmarks on Delicious

GroundWire

Join Now! Whats New? Learn more Help Sign In delicious Home Bookmarks Popular Recent Look up a URL People Go to a User Tags Explore ONE/Northwests Bookmarks Bookmarks | Network | Tags | Subscriptions Site: [link] Email: info@onenw.org See more bookmarks in Popular or Recent.

onenws Bookmarks on Delicious

GroundWire

Join Now! Whats New? Learn more Help Sign In delicious Home Bookmarks Popular Recent Look up a URL People Go to a User Tags Explore ONE/Northwests Bookmarks Bookmarks | Network | Tags | Subscriptions Site: [link] Email: info@onenw.org See more bookmarks in Popular or Recent.

onenws Bookmarks on Delicious

GroundWire

Join Now! Whats New? Learn more Help Sign In delicious Home Bookmarks Popular Recent Look up a URL People Go to a User Tags Explore ONE/Northwests Bookmarks Bookmarks | Network | Tags | Subscriptions Site: [link] Email: info@onenw.org See more bookmarks in Popular or Recent.

onenws Bookmarks on Delicious

GroundWire

Join Now! Whats New? Learn more Help Sign In delicious Home Bookmarks Popular Recent Look up a URL People Go to a User Tags Explore ONE/Northwests Bookmarks Bookmarks | Network | Tags | Subscriptions Site: [link] Email: info@onenw.org See more bookmarks in Popular or Recent.

NetCentric Advocacy: mapping discussion and information: Presidential Watch 08

Network-Centric Advocacy

Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « Organizing Night School: Someone please check it out and review the materials for me? Main | Commenting On Your Blog: Zero » March 10, 2008 mapping discussion and information: Presidential Watch 08 This is a very cool tool tracking news and chatter on the election. NetCentric Advocacy Advocacy Strategy for the Age of Connectivity.

4 Reasons to Invest in Nonprofit Database Software

DNL OmniMedia

Doing so will help inform your search as you’ll be able to assess your current tech stack to discover gaps, assess database options on their core features and how well they meet your nonprofit’s most pressing needs. .

Top Peer-to-Peer Fundraising Platforms for Nonprofits

Qgiv

Qgiv’s platform offers a storefront feature that can track your inventory. Event management tools to keep you on track. Keep track of your fundraising event in a centralized, convenient location. This way, donors can conveniently search for their employer without much effort.

13 Tools To Help You Create the Best Nonprofit Social Media Campaigns Ever

Qgiv

With Sprout’s listening tools your nonprofit can track trending topics, keep tabs on particular words or companies, be notified of industry thought leaders worth collaborating with, compare how your nonprofit is perceived compared to similar nonprofits, and more!

Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

Back in 2017, Twitter released an update sharing that the social media platform was assuming the gender of its users if not previously identified upon profile registration. As a frequent Salesforce Social Studio user, I often find myself exploring the new avenues that the tool offers.

Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

The index is a daily snapshot of your profile’s strength as it compares to other people in your industry and those in your network. My advice is to identify where your profiles greatest weaknesses are and start building up your score. For example, take the phrase “nonprofit marketing” which has over 800,000 search results when filtered by people. I strongly recommend creating a spreadsheet to track your progress. Invest In Search Engine Optimization (SEO) On LinkedIn.

Iraq and Afghanistan Veterans of America spread #GoSilent across the web for Memorial Day

Amy Sample Ward

Here’s an example of a Senator showing his support for veterans through participation in the #gosilent pledge: Tracking silence. IAVA’s #gosilent campaign is a terrific example of social campaigning because it uses tools and tactics that make it easy for the organization to track, measure, and evaluate success – in real time and after the campaign is over.

Iraq 192

SEO Reputation Management for Your Nonprofit

NonProfit Hub

In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP). . Brand SERPs are the first touch-point between your business and search users. Use web tracking software to track mentions of your brand on various social media platforms. .

Major Gift Metrics: What You Need to Know

DNL OmniMedia

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. 3 Tips to Track Major Gift Metrics More Effectively. Why is it important to track fundraising benchmarks? You could track: Emails.

33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Simply enter your nonprofit’s name and Addictomatic then creates a page of all your search results for easy future reference. This website tracks what sites are the most popular in the world today.

Fun 208

Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

The index is a daily snapshot of your profile’s strength as it compares to other people in your industry and those in your network. My advice is to identify where your profiles greatest weaknesses are and start building up your score. For example, take the phrase “nonprofit marketing” which has over 800,000 search results when filtered by people. I strongly recommend creating a spreadsheet to track your progress.

NetCentric Advocacy: Buzz Game: Can we Get one of these for Environmental Issues?

Network-Centric Advocacy

Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « Base Buildigng via Technology: 29% Connect Broadband At Home | Main | Superstructure of Language: Lakoff on Common Good and Freedom » October 11, 2005 Buzz Game: Can we Get one of these for Environmental Issues? We really need one of these for environmental issues tracking. Search frequency over time. We really need one of these for environmental issues tracking.

Issue 40

NetCentric Advocacy: Shadows on the Wall: Reality and Perceptions in Political Organizing

Network-Centric Advocacy

Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « Are we loosing ground on evolution and science? Main | Have a Few Ads in Your Feeds: Issue Work » August 03, 2005 Shadows on the Wall: Reality and Perceptions in Political Organizing Henri Poole digs into a neat line of thought about the tracking and metrics for social change and issue advocacy groups. NetCentric Advocacy Advocacy Strategy for the Age of Connectivity.

Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Create a Twitter Profile. Set up Flickr Profile. Create and complete your personal profile. Reserve your LinkedIn Public Profile URL. Add search functionality. Create a Foursquare personal profile and check in. Create a Gowalla personal profile and check in. Create a Bitly account to track mobile click-throughs, if applicable.

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

A public search has a way of getting in front of new eyes, thus new donors and sponsors. This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield.