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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

See giving as a family tradition and seek to teach their children generosity. These categories can be presented as personas or identities; that is, the types of identities or groups where donors wish to belong. Sample identities could be “community leader” or “survivor” or “change maker.”.

Donor 289
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Training on your new database

Robert Weiner

The trainer needs to understand the database, present technical concepts clearly and without jargon, teach at the students' level, and be incredibly patient. Train end users on a sample database, not production data. The sample database should be configured with your own codes, menus, security settings, and any customizations.

Database 166
professionals

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SXSW 2013 – Are You A Social Media Nonprofit Manager Looking for Your Peers? #npsmpeer

Beth's Blog: How Nonprofits Can Use Social Media

I enjoyed designing and facilitating this session because I had five awesome presenters who have a depth of knowledge about the topics we discussed. The presentations ended with a reflective practice question that participants could discuss with someone in the room, think about quietly, or tweet using the hashtag #npsmpeer.

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Show Me the Data!: Discovering Your Value Prop

sgEngage

Identifying your unique value and presenting it to your audience in a way that speaks directly to your ideal donors can be the #1 factor that moves the needle in your fundraising efforts. We can allow donors to teach us through their behaviors. So, how do you define it? But we must set up a system to listen.”

Data 67
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44 Ways to Turn Your Supporters into Fundraising Superstars

NetWits

Teach Them to Fundraise and Provide Samples. Provide samples of everything. Supply sample fundraising emails, Facebook posts, tweets, phone scripts, thank you notes, approved logos, etc. Hold fundraising lunches/seminars/receptions to teach them how to fundraise. Encourage them to use their social network.

Support 270
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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Such resources should include sample solicitation letters for mail and email, quick stats and impact statements for social media, sample scripts for phone calls, and thank you letters for follow-up communications. Use above naming opportunities within on-site materials, such as badges, banners and presentation materials.

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60+ Spring Fundraising Ideas for Every Nonprofit

Qgiv

This is a perfect fundraising idea for late April or early May because you can use catalogs that feature Mother’s Day presents to motivate people to make a purchase. Your attendees can buy tickets to bring their favorite dishes to share and sample other supporters’ cooking skills.

Ideas 95