Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment
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FEBRUARY 21, 2023
Hit the Right Notes Mission, vision, and values are your association’s voice. To convince members that your community is the place where they belong, find a tone that hits the right notes for the moment. Each statement should resonate with impact and meaning. Don’t cling to yesterday’s ideas if they are tired and no longer ring true.
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