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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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How to Write Fundraising Emails That Get Results

Get Fully Funded

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. It takes careful strategy and deep knowledge of your donor to get the results you’re looking for. Nothing about your fundraising email should be left to chance.

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3 Areas to Improve Your Peer-to-Peer Fundraising Results

Double the Donation

So, let’s take a look at three areas where you can improve your peer-to-peer fundraising results: 1. Challenges can be related to your organization’s mission, such as “the participant who posts the most pet-themed photos wins the challenge,” or generic, like “the participant with the most donor selfies wins.” Recruit more participants.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice.

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Improving Your Nonprofit’s SEO Results To Stand Out Against The Competition

Bloomerang

In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s SEO results. If you’re looking for someone reputable, you’re likely going to start looking at the ones who appear at the top of the search engine’s results list as their ranking will add to their credibility. .

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Actionable Insights Hidden In Your Acquisition Results

Kindful

At the conclusion of every acquisition campaign , you should do a thorough review of the campaign’s results. The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Are you using a compelling photo or video to accompany that story? . So where do you start?

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How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

As a result, you’ll need to get comfortable with using hashtags to promote your content. It can often help to do some research, to find which hashtags will deliver the best results. You might want to hire a photographer for events, then get participant’s permission to tag them in photos on social media.