Driving Donor Engagement: Five Essential Elements of the NPO Website
Byte Technology
MAY 6, 2015
This may seem like a simple, no-brainer question to ask, but NPO experts are quick to lament the lack of a clear, coherent message on some organization’s websites. If the site has pull-down menus, the headers should be short and specific—think “videos,” “testimonials,” “staff” and “supporters,” for instance.
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