EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.” Google has a metric called Quality Score.

Google 52

Google Results Websites Grant 52

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Though increasingly rare to find an auto-generated, unclaimed page, they do exist. Gmail, Yahoo, etc.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Bloomerang

MARCH 30, 2023

Every interaction your volunteer has with your organization matters. From the moment they land on your website to sign up for an opportunity to when they check out of their shift, your volunteer’s experience can directly impact your organization’s ability to meet its goals.

Volunteer 95

Volunteer Strategy Organization Metrics 95

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. By applying these helpful ways to measure and optimize nonprofit performance, you can drive positive change for your organization.

Measure 96

Measure Help Analysis Metrics 96

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Website Traffic. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. Volunteers.

Social Media 236

Social Media Metrics Track Myspace 236

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Contact information.

Websites 115

Websites Nonprofit Audience Mobile 115

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Practice 235

Practice Fundraising Guide Channel 235

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Donation page.

WordPress 52

WordPress Content Strategy Create 52

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed.

Benchmark 66

Benchmark Analytics Google Comparison 66

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? How are these folks getting to your website?

Create 169

Create Strategy Associations Registration 169

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. This is how you organize and describe your data. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This is important for conversion metrics or click-through success metrics.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofits Source

MAY 15, 2024

Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Optimize your website Successful digital marketing campaigns always have a comprehensive, compelling website at their center. Analyze your CRM. Follow search engine optimization (SEO) best practices.

Map 52

Map Digital Business Marketing 52

Allegiance Group

JUNE 13, 2024

Working with a nonprofit marketing agency can take this step off your plate if your organization doesn’t have the bandwidth for detailed planning. Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Performing audits.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Apply a discount rate from 10% to 90% for each category accordingly. Apply a discount rate of anywhere from 10% to 100% reduction of traffic.

Search 52

Search Grant Organization Voice 52

Network for Good

MAY 21, 2021

Organizations like GuideStar , Charity Navigator , and the Better Business Bureau’s Give.org aggregate information on nonprofit organizations to empower perspective donors, volunteers, grantors, board members, and employees to make informed decisions about the organizations and causes to which they can devote their time, energy, and resources.

Charity 98

Charity Aggregator Rate Survey 98

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Apply a discount rate from 10% to 90% for each category accordingly. Apply a discount rate of anywhere from 10% to 100% reduction of traffic.

Search 52

Search Grant Organization Voice 52

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low.

Analytics 52

Analytics Org Adwords Metrics 52

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. Website traffic tool.

Communication 98

Communication Donor Data Guide 98

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 71

Time Metrics Analytics Adopt 71

Bloomerang

MAY 31, 2022

Your fundraising strategy will build on your past successes and opportunities to help your organization grow year after year. Ultimately, a well-rounded fundraising strategy will help your organization raise more and gain access to long-term support. Also, review your fundraising metrics and data from previous campaigns.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. For organizations running ad campaigns, these changes could impact results and data in numerous ways. ” In 2019, Apple updated ITP to version 2.1,

Impact 46

Impact Organization Track Analytics 46

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. Fundraisers have other metrics available.

Test 52

Test email Spam United States 52

Get Fully Funded

JULY 6, 2022

As an animal-related nonprofit, you often compete with other similar organizations, not to mention thousands of other deserving causes, for every donation. Pet businesses—from kennels to dog washes—are a logical connection to your organization. Fundraising for any nonprofit can be a challenging task. Let’s get started! Sponsor a class.

Ideas 52

Ideas Organization Fundraising Classes 52

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? What are your bounce rates, time spent on site, etc?

Metrics 77

Metrics Social Media Media Social 77

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website. Twitter can be mean.

Twitter 343

Twitter Practice Social Media Nonprofit 343

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 122

Giving Retention Metrics Demographics 122

Bloomerang

AUGUST 16, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. One of the biggest problems nonprofits face is improving their low donor retention rate. How many people attempted to make a donation on your website but left the site before they completed their transaction? Do you know what topics people care about?

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Get Fully Funded

JANUARY 24, 2024

Fundraising is the bread and butter of nonprofit organizations—without gifts from generous donors, your nonprofit wouldn’t be able to work toward its mission. Embed your QR code on your website and marketing materials so supporters can easily locate and navigate to your donation page. Bounce rate. Conversion rate.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. What can you do to improve the metrics that matter? The results of your self audit will show you what to refine and how to position your organization to get results. What’s working? What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. To draw patients out of the market and establish enduring relationships with them, you’ll need a full-proof marketing strategy that sets your organization apart.

Goal 52

Goal Tips Review Map 52

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Creating a page with 3-5 CTAs on your website could be a great tool for engagement. Make a one-time or monthly financial contribution to the organization. Be Informed.

Fundraising 336

Fundraising Mail Law Donation 336

Network for Good

MAY 21, 2021

Organizations like GuideStar , Charity Navigator , and the Better Business Bureau’s Give.org aggregate information on nonprofit organizations to empower perspective donors, volunteers, grantors, board members, and employees to make informed decisions about the organizations and causes to which they can devote their time, energy, and resources.

Charity 52

Charity Aggregator Rate Survey 52

Bloomerang

JUNE 1, 2022

It’s crucial to understand just how important year-end fundraising is for your organization. They will see your organization as more credible and trustworthy as a result. However, many organizations find greater success when they segment their donors. This gives your team time to prepare and align on strategy and timelines.

Guide 113

Guide Giving Nonprofit Metrics 113

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78