Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Top Nonprofits

DECEMBER 31, 2021

Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. DonorPerfect experts designed the 2022 Fundraising Calendar to help you improve your organization’s key metrics.

Foundation 52

Foundation Tips Strategy Fundraising 52

Bloomerang

JUNE 1, 2022

31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. For instance, you might send most of your communications using email and Facebook, while posting only occasionally on your less-popular Twitter account. Round up metrics such as your: Fundraising total.

Guide 109

Guide Giving Nonprofit Metrics 109

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Content Curation on Twitter. Getting Started with Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

And, as Tech Hermit blog notes, there was quite a discussion about this on Twitter. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. Steve MacLaughlin points out "If the reason why you want to use social networks is just to raise money, then stop now.

Washington 85

Washington Metrics Facebook Donor 85

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. Metrics Template. DIY Community Engagement Metrics. Their friends, colleagues, coworkers and family are the network – the people we reach through our community.

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

You should also have a spot where you can plugin your key metrics later once content has been published. List of best sources that provide content around topics (blogs, Twitter lists, FB pages). It helps you keep it organized. If you are using a social media management tool, you can pre-schedule some of your content.

Content 108

Content Ideas Calendar Plugin 108

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

What are the valued metrics? I mentioned this on Twitter. Do orchestra managers share the opinion that fundraising and attracting volunteers are highly valuable metrics, or do they have different goals and objectives? Find him on Twitter @mcmvanbree. How much are nonprofit organizations spending on social media?

Social Media 92

Social Media Survey Media Social 92

Qgiv

AUGUST 21, 2023

X, formally Twitter, has also had a lot of changes that may affect your strategy for the platform. Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics. higher than the rest of the year and leads to higher donor retention as well.

Template 98

Template Retention Stream Social Media 98

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. When used specifically with offline campaigns, appeals or ads we can use as a source metric.

Report 251

Report Web Analytics Comparison 251

NetWits

AUGUST 23, 2011

Online, offline, in social media, at the event, after the event and everywhere else – tell your heartfelt stories and explain how donations would/could be used. And fundraisers who use Twitter along raise 10x more than those who don’t. Go back in history and grab the below metrics for each of you events: Total number of participants.

Raise 209

Raise Money Fundraising Social Media 209

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

The main part of the meeting was two working sessions where we were divided into five small groups to focus defining outcomes, strategies, key performance metrics, and measurement methods for five outcome areas that may be common to many foundation’s communication’s strategies. For starters, follow the #sm_re hashtag on Twitter.

Measure 101

Measure Social Media Foundation Reflection 101

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Website: www.taprootfoundation.org.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

Social Media 115

Social Media Media Social San Jose 115

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. " They probably said the same thing about Facebook, Twitter, and other social media tools. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42

Online 90

Online Fundraising Offline Blackbaud 90

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Care2

AUGUST 26, 2011

This guide integrates many of the tips and best practices you’ve read about here, into a detailed overview, with frequent reminders of the benefits of online vs. traditional donor relationships, suggestions for the types of tools you’ll need, some metrics that will help you to set goals for your program, and real-world examples.

Tips 68

Tips Online Fundraising Poll 68

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Tech Soup

SEPTEMBER 16, 2013

Adelaide, Australia: Mixing online with offline - building communities that take action. Honolulu, HI: Overview of Social Networking: Facebook, Twitter, Instagram. Discover the Metrics that Matter with Vancouver ’s latest event video. With 44 events planned (so far) for the month, there’s probably an event near you!

Social Media 54

Social Media Guatemala United Kingdom Local 54

Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization? Retweet you?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. She covered how to design, recruit fans, drive offline actions, content strategy, and measurement techniques. Twitter compasspoint.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Twitter Demographics. The Cute Dog Theory.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Says Erika, “We hatched an idea to host Twitter chats about this using a hashtag #climatehawk and point people over to their content. We analyze the content that users spend the most time, referral traffic, and other key metrics over time.

Measure 97

Measure Policy Social Media Green 97

Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. Not just monitoring twitter or tracking who the influential reporters and bloggers are that discuss our programs or issues.

Build 220

Build Community Technology Action 220

Connection Cafe

APRIL 29, 2011

Today I’ll cover one of the most useful graphs in the whole tool (which happens to be right on the dashboard you see on the first page of the reports) and I’ll give you tips on interpreting some of the most common metrics you see in this tool. Pageviews – I recommend avoiding this metric. You can look at.

Analytics 54

Analytics Google Metrics Rate 54

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Its true impact has yet to be measured, but Twitter, Facebook, Foursquare, and every other social media platform have already caused a revelation in how people want to communicate. They want to connect.

Comment 97

Comment Artist Social Media Hype 97

Nonprofits Source

MARCH 10, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. If you’re into meeting connections offline you may also want to filter by location. Guess what?

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. If you’re into meeting connections offline you may also want to filter by location. Guess what?

Linkedin 40

Linkedin Marketing Strategy Work 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

The social media maven and metrics expert is Laura Lee Dooley. Laura's challenge is to get the right metrics to the right people on staff at the right time to reap insights. She's recently retooled the organization's metrics dash board to include social media measures. You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. ACS collects data by tracking what is happening online and offline. Data drives ACS' fundraising tactics and success.

Interaction 62

Interaction Fundraising Cancer Causes 62

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2009

I've been getting Twitter DMs from top players in the nonprofit tech and social media for change space -- sharing how they're unmotivated or jaded with using the web and social media for change. But in the long run, these tools also do a good job of hoovering up potential participants for offline actions that will make a difference.

Social Media 50

Social Media Change Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. A couple of takeaways from the interview: Leaders Lead Culture Change.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Before I went on Twittered. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Some strategies for offline/online engagement were discussed.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Surfrider Foundation , profiled in the book, by gathering research about what motivates its audiences and through what channels and having a strategy session with staff to map out the different levels of engagement and metrics for conversion.

Social Media 108

Social Media Network Media Free 108

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. But in many areas there will always be scope for offline delivery of a non-profit’s message. We here at NTEN have pretty extensive metrics that we track every week in a dashboard that most nonprofits can only dream about.

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. Involve Artists from the Very Beginning.

Arts 20

Arts Public Philadelphia Artist 20