Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Website: www.taprootfoundation.org.

Social Media 189

Social Media Foundation Examples Media 189

NetWits

AUGUST 23, 2011

Online, offline, in social media, at the event, after the event and everywhere else – tell your heartfelt stories and explain how donations would/could be used. And fundraisers who use Twitter along raise 10x more than those who don’t. Measuring Success. To close out I’d like to leave you with a simple way to measure success.

Raise 209

Raise Money Fundraising Social Media 209

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

It's still too early to measure success in aggregate dollars per donor. And, as Tech Hermit blog notes, there was quite a discussion about this on Twitter. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. It doesn't work that way."

Washington 85

Washington Metrics Facebook Donor 85

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! View more presentations from womenwhotech. URL Shorteners – [link].

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Best practices for effective use of common social media tools: Facebook and Twitter.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Animate them.

Facebook 51

Facebook Ratio Influence Social Media 51

Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. How do we move away from slacktivism? Remember the examples from before?

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Build Community Technology Action 220

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Twitter Demographics. The Cute Dog Theory.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Its true impact has yet to be measured, but Twitter, Facebook, Foursquare, and every other social media platform have already caused a revelation in how people want to communicate. They want to connect.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

The social media maven and metrics expert is Laura Lee Dooley. Laura's challenge is to get the right metrics to the right people on staff at the right time to reap insights. She's recently retooled the organization's metrics dash board to include social media measures. You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. For example, John Cass, in his post " Measuring Engagement in Social Media."

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Before I went on Twittered. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. What's the key metric? How might you measure it? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Tags as a metric.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. Asking NTEN to show leadership by publishing web stats is to suggest that NTEN would think that publishing web stats is a useful measure of nonprofit accountability. 6 Katrin 09.19.07 No one disputes that.

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. Define Success and Then Measure, Measure, Measure! We reached 135,961 people on Facebook and 92,918 on Twitter. Involve Artists from the Very Beginning.

Arts 20

Arts Public Philadelphia Artist 20

DNL OmniMedia

FEBRUARY 16, 2022

Step 7: Measure the success of your nonprofit digital strategy. Analyze key metrics in your database. Offline goals and campaigns. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers. Step 7: Measure the success of your nonprofit digital strategy.

Digital 98

Digital Strategy Create Phase 98

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1. What is your real output?

Social Media 34

Social Media Tools Online Advocacy 34

CauseVox

JUNE 1, 2021

5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. The most straightforward performance metric is the dollar amount raised.

Websites 52

Websites Fundraising Site Create 52

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . The best way to ensure you’re being smart about your investment of time and money is to measure your results. That might mean you need to spend some money to invest in measurement tools.

Digital 99

Digital Marketing Fundraising Strategy 99

Whole Whale

MARCH 28, 2023

The current iteration of the AI boom, which went mainstream in 2020 and exploded toward the end of 2022, will revolutionize the internet, digital communication, and offline activities in ways we may not even realize. Yes, using tools that leverage perplexity measures are able to calculate the randomness of text.

FAQ 52

FAQ Language Model Nonprofit 52

Nonprofit Tech for Good

JULY 10, 2019

Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. You can combine offline marketing with email campaigns along with social media to strengthen the message of your fundraising campaign. The measurement of your performance will help you create more successful posts.

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Social Fundraising Social Media Channel 280

Nonprofits Source

MARCH 21, 2018

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. Twitter Statistics For Nonprofits. 80% of Twitter users have mentioned a brand in a Tweet. Social Media Marketing Templates.

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives.

Facebook 101

Facebook Network Metrics Nonprofit 101

Care2

SEPTEMBER 10, 2012

I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. I feel like we are loosing sight of two important factors when measuring influence. It’s subjective.

Influence 77

Influence Measure Social Network Offline 77

Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. The magical kingdom in which offline and online worked together, where strategies that were proven in one place were re-imagined in new ones.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Is there an “offline” marketing push that you need to support/connect? Measurement. Identify Objectives.

Social Media 106

Social Media Map Strategy Media 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. This study shows that Twitter has become a formidable communication tool allowing the broadcast of short messages to millions of followers.

Policy 103

Policy Social Media International News 103

Connection Cafe

AUGUST 21, 2017

One easy way to do keep content current is to sync your Facebook or Twitter feed to your page. Measure your online strategies for an entire year. Identify key milestones and metrics and have a plan to monitor those activities. Checkout the podcast: The Intersection of Offline and Online Tactics in Major Gifts.

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Gift Digital Online Pledge 27

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. That’s not the case this time.

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Statistics Trend Benchmark Blackbaud 84

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

An important design component is the strategy for spreading knowledge and skills for participants by using small experiments with some measurement that help them improve and learn. Like many state advocates, we were already on Facebook and Twitter when the Friending project started, but we weren’t always entirely sure how to use them.

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Children Voice Social Media Utah 106