Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

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Social Media Media Social San Jose 115

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! How do you know an “influencer?&#. Facebook Insights.

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Tools Tech Map RSS 162

Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization?

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Facebook Ratio Influence Social Media 51

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

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ROI Social Media Measure Metrics 51

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Website: www.taprootfoundation.org.

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. Works with free agents , champions, and influencers to spread their mission. Twitter compasspoint. Measurement mini workshop.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Twitter Demographics. The Cute Dog Theory.

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ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Surfrider Foundation , profiled in the book, by gathering research about what motivates its audiences and through what channels and having a strategy session with staff to map out the different levels of engagement and metrics for conversion.

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Nonprofit Tech for Good

JULY 5, 2019

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers. 7 Keys to an Effective Social Media Ambassador Program. Share that.

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Social Media Effective Program Media 272

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

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Tools Tech Map Case Study 100

Amy Sample Ward

NOVEMBER 17, 2011

I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. No “make money on social media” or “top 5 Twitter tips” I was so thrilled, then, to see a couple hundred registered! Strategic Data. So, add them!

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Social Media Media Help Metrics 240

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. Involve Artists from the Very Beginning.

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Arts Public Philadelphia Artist 20

CauseVox

JUNE 1, 2021

5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. The most straightforward performance metric is the dollar amount raised.

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Websites Fundraising Site Create 52

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1. What is your real output?

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Social Media Tools Online Advocacy 34

DNL OmniMedia

FEBRUARY 16, 2022

Analyze key metrics in your database. Chances are your long-term priorities will inherently influence the development of your digital strategy, but take the opportunity early on to ensure there are no contradicting priorities at play. Offline goals and campaigns. Typical nonprofit conversion metrics include: Completed donations.

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Nonprofit Tech for Good

JULY 10, 2019

You can combine offline marketing with email campaigns along with social media to strengthen the message of your fundraising campaign. Twitter limits tweets to 280 characters and they need to include engaging visual assets in order to stand out on the newsfeed. 9) Focus on your call-to-action.

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Social Fundraising Social Media Channel 280

Care2

SEPTEMBER 10, 2012

I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. I feel like we are loosing sight of two important factors when measuring influence. Fair enough. It’s subjective.

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Influence Measure Social Network Offline 77

Amy Sample Ward

FEBRUARY 24, 2011

The tools in an analog world fulfilled a specific function but did not influence our planning or programs. We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Analog Tools. Analog Strategies.

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Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Is there an “offline” marketing push that you need to support/connect?

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Social Media Map Strategy Media 106