Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Website: www.taprootfoundation.org.

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Social Media Foundation Examples Media 189

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

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Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. CTA matched to the right channel or combination of channels.

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Social Media Network Media Free 108

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

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ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. We view our social media channels as a fun on ramp to our ladder of engagement. Says Erika, “We hatched an idea to host Twitter chats about this using a hashtag #climatehawk and point people over to their content.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. Twitter compasspoint. Next was Susan Tenby from TechSoup who did a mini-workshop on Twitter. Measurement mini workshop.

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Social Media Effective Media Social 100

Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization? Retweet you?

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. You should reach out to both audiences.

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ROI Examples Results Social Media 91

Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. ACS collects data by tracking what is happening online and offline. Fundraising channels needs to be integrated.

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Interaction Fundraising Cancer Causes 62

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Twitter Demographics. The Cute Dog Theory.

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ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Its true impact has yet to be measured, but Twitter, Facebook, Foursquare, and every other social media platform have already caused a revelation in how people want to communicate. They want to connect.

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. A couple of takeaways from the interview: Leaders Lead Culture Change.

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Story Platform Build Organization 90

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Email is a critical channel. Everything revolves around the audience.

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Tools Tech Map Case Study 100

DNL OmniMedia

FEBRUARY 16, 2022

Analyze key metrics in your database. Offline goals and campaigns. Start by ensuring you’ve got all the tools you’ll need, and then lay out specific tasks and strategies you want to pursue for each communication channel. It’s important to choose the right online fundraising channels for your campaign.

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Digital Strategy Create Phase 98

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. Involve Artists from the Very Beginning.

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Arts Public Philadelphia Artist 20

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 3) Pick the right platforms.

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Fundraising Social Social Media Channel 280

Connection Cafe

AUGUST 1, 2017

For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . The content is the same (it’s just written differently for the channel): 1. Last, I’ll write an even shorter version for Facebook, and shorter again for Twitter. Thank the donor for the in-kind donation. Danielle .

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FAQ Giving Fundraising Campaign 49

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Make sure your fundraising and marketing communications are integrated and that you’re strategically using every channel where your constituents hang out. It’s common sense, supported by research. . Of course not!

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Digital Marketing Fundraising Strategy 95

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email is a critical channel. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

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Social Media Tools Online Advocacy 34

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. Whether you’re hoping to better. engage with donors online. Let’s dive in. .

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Digital Communication Tips Virtual 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Pick Metrics. Measuring Specific Channels or Campaigns. Select Your Tools. ” Social Media.

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Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. How Networked Nonprofits Use Facebook Smart.ly.

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Facebook Network Metrics Nonprofit 101

NetWits

OCTOBER 18, 2011

The most followers that an organization has on Twitter is 840,653 (PBS)…but on the other hand, the organization following the most people is following 200,522 (The American Cancer Society)! The American Red Cross was the first organization on the list to create a Twitter account. Let me know in the comments below.

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Social Media Media Social Case Study 274

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. Let’s dive in. Use a multichannel strategy. Social media polls.

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Digital Communication Tips Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand. Improve Reputation: You want to improve how others think about your organization or issue and are responding directly to feedback through social media channels.

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Social Media Map Strategy Media 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013. This study shows that Twitter has become a formidable communication tool allowing the broadcast of short messages to millions of followers.

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Policy Social Media International News 103

Connection Cafe

AUGUST 21, 2017

Fast forward several years— more nonprofits are now using digital channels to engage with donors, but there is still resistance (or maybe it’s a lack of understanding) to incorporating and building a major gifts strategy online. One easy way to do keep content current is to sync your Facebook or Twitter feed to your page.

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Gift Digital Online Pledge 27

Care2

JUNE 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Other key metrics from the study include: The median average gift was $38 in Q1 2009.

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Social Media Advocacy Fundraising Online 31