Zen and the Art of Nonprofit Technology

APRIL 29, 2010

So while I’ve been off twitter, I’ve had time to research social CRM (funny, that.) I don’t mean to downplay metrics – metrics are hugely important – but I think mixing up metrics and CRM might make it harder to really do either well. And what I’ve found is pretty interesting.

Metrics 154

Metrics Social Synchronous Wikipedia 154

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. For example: 1. Breaking news that communicates the story of your mission and programs.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Wild Apricot

DECEMBER 23, 2009

Whether your nonprofit is new to Twitter or you’re simply looking for fresh insights, Klout is a excellent (free) service worth a try. Not only does it give you a host of useful metrics in one tidy package, it actively helps you understand what the numbers mean and what you can do with them.( read more ).

Metrics 61

Metrics Twitter Social Network Analytics 61

NTEN

SEPTEMBER 18, 2012

Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected.

Metrics 97

Metrics Facebook Twitter Tips 97

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Just because you have 500,000 followers on Twitter doesn’t mean your organization has 500K people who are advocating for your issues. This is one way communications and there is nothing social about it.

Metrics 75

Metrics Brain Social Media Social Network 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart).

Metrics 96

Metrics Facebook Data Measure 96

Care2

JULY 16, 2014

Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone. What will this mean for the nonprofit world, and will this change how we''re communicating on Twitter?

Track 65

Track Twitter Analytics Metrics 65

Whole Whale

APRIL 5, 2024

X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics. These are given as CSV downloads with no way to filter or analyze.

Library 104

Library Influence Demographics Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2010

Photo by Pieter Musterd Anil Dash just made the same discovery that I made a couple a months ago about the impact of being added to the Twitter Suggested List. Being on Twitter's suggested user list makes no appreciable difference. Tags: metrics twitter.

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Twitter Metrics Photo Tag 95

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. It will also provide a break down of what content spiked on Twitter, blogs, and Facebook. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Nimble AMS

MARCH 10, 2024

You can also find online communities on Twitter (X), Instagram, TikTok, and Reddit. Community Brands research found members who have used an online community report higher loyalty metrics. An online community is a group of people with a shared interest or purpose who choose to connect and communicate virtually.

Community 116

Community Platform Benefit Online 116

Wild Apricot

DECEMBER 9, 2009

But what metrics should you track? Let’s look at Twitter, for example.( Tags: Non-profit technology nptech Social networking Twitter analytics social media. The importance of measuring the effects of your organization’s social media outreach is not in question. And what can you do with those numbers? read more ).

Analytics 71

Analytics Twitter Social Media Social Network 71

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Try hosting a Twitter (now known as X) Q&A relevant to your mission or service or a livestream on Twitch, Instagram, and Facebook. Today, we’re going to be discussing steps you can take to put these strategies in place.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much. He holds an M.A.

Facebook 242

Facebook Fundraising ROI Virginia 242

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. Tags: facebook metrics. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

I've been asking myself how can we leverage the addition of nonprofits and charities on the Twitter Suggested User List? I followed the ant trails to the Chronicle of Philanthropy blog post today asking the question, Should Twitter Recommend More Charities? saying that Twitter was now a “king maker”.

Twitter 95

Twitter Metrics Kiva Charity 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2008

Ironically, I read a post from a month ago by Stowe Boyd called " Beyond Blogs: The Conversation Has Moved Into Flow " where he stats that conversation is moving from blog comments thread which is slow and static to a more fast form of conversation - the flow in Twitter, Friendfeed, and other places. Conversations are fragmenting.

Comment 50

Comment Metrics Conversation Twitter 50

Connection Cafe

JUNE 1, 2012

Home school your way to a more successful Twitter presence. Twitter in Plain English (YouTube). How to Use Twitter. Twitter 101 for Nonprofits (Slideshare). 20 Tips for Nonprofits Using Twitter. 40 Twitter-iffic Event Day Ideas. 10 Ways Your Nonprofit can use Twitter. 40 Twitter-iffic Event Day Ideas.

Twitter 54

Twitter Beginner Slideshare Bookmarking 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2009

Twitter Lists: A Natural Evolution of Internet List Culture. There is something about Twitter Lists, the new feature recently launched by Twitter , that allows Twitter users to create their own lists of followers that reminds of the gopher. This gives us a number of ways to look at Twitter lists and their potential.

Twitter 96

Twitter Work Files Library 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

She mentioned the growing importance of the “share” button – which she described as the equivalent to “retweet” on Twitter. Facebook Rolls Out New Metric: People Talking About. “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users. .”

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Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Here's a mosaic: Get your twitter mosaic here. Tags: socialmediametrics socialnetworking socialcapital twitter. jasonfalls. silkcharm.

Twitter 91

Twitter Network Tools Map 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

It isn’t about following thousands and thousands of friends on Twitter. Of course you have to be interested in what information or conversations they are sharing on Twitter. I know I am finding good people to follow on Twitter by the number of great exchanges that emerge on many topics. Here’s a few that I’ve used.

Twitter 107

Twitter Network Tips Influence 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. In the far left column, add the metrics you want to track. Under the green row, add your fundraising metrics. At the beginning of each month, plot your metrics. SUM your totals for monthly columns and annual rows.

Track 186

Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

It got me thinking about managing multiples: multiple twitter accounts, multiple people tweeting from one account, and how do you tweet a network of affiliates or a movement. There are no official rules, although there is some great advice in the O'Reilly Twitter Book on this topic for corporate examples.

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Twitter Management Guidelines Profile 85

Neon CRM

SEPTEMBER 1, 2023

As a result, you can show that most of your social media-related donations come from platforms like Facebook and Twitter, while TikTok-based contributions are negligible. You can provide a few different metrics to show the program’s impact to your board.

Guide 52

Guide Business Support Metrics 52

Candid

JANUARY 24, 2024

550 +36% 162,288 +282% X (Twitter) 141,815 -2% 472 -73% N/A N/A Youtube 10,657 +24% 357 +52% 621,579 +184% TikTok 1,853 +437% 658 +30% 221,994 +526% *Engagement includes reactions, comments, and shares. X (Twitter) is not doing so hot. This year we’re no longer using X (Twitter). Link clicks are not included.

Social Media 52

Social Media Data Strategy Media 52

Candid

APRIL 20, 2023

Twitter analytics Facebook insights Instagram insights LinkedIn analytics TikTok analytics Once you have exported data from the last year, sort posts by the metric you’re most interested in, such as engagement, reach, or link clicks. Instead of turning to expert advice, look at your own social media data from the past year.

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

ROI 78

ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own. World Resources Institute - two of the most savvy and smart nonprofit social media practitioners who are also metrics geeks.  Why Twitter Matters View SlideShare presentation or Upload your own.

Digg 88

Digg ROI Twitter Slides 88

TechImpact

JUNE 19, 2014

If, for example, you want to increase the number of Twitter followers your nonprofit has, or the number of donors donate to your organization per year, start there. Other easy first metrics to report on include the number of visitors landing on your website per day, or the number of clicks your Twitter account receives in a given week.

Measure 209

Measure Minnesota Analytics Nonprofit 209

NTEN

FEBRUARY 22, 2010

Session: Online Fundraising Benchmarks and Metrics. Where can people follow you online (twitter, blog, etc.)? Twitter: @smaclaughlin. Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta.

Benchmark 44

Benchmark Metrics Question Online 44

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.    Laura will focus on Twitter and measuring success. 

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers. Here's the metrics they are using.  Here's the description from the site of the various metrics, but would really like to get a sense of how to use the numbers to improve Twitter presence - and what the scale/range is for some.

Analysis 50

Analysis Twitter Social Network Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

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Analysis Twitter Giving Lesson 87