Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

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Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. Not just monitoring twitter or tracking who the influential reporters and bloggers are that discuss our programs or issues.

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Connection Cafe

APRIL 29, 2011

Today I’ll cover one of the most useful graphs in the whole tool (which happens to be right on the dashboard you see on the first page of the reports) and I’ll give you tips on interpreting some of the most common metrics you see in this tool. Pageviews – I recommend avoiding this metric. You can look at.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter As Charitable Gift Spreader. Twitter Demographics. The Cute Dog Theory.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. She covered how to design, recruit fans, drive offline actions, content strategy, and measurement techniques. Twitter compasspoint.

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Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization? Retweet you?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Says Erika, “We hatched an idea to host Twitter chats about this using a hashtag #climatehawk and point people over to their content. We analyze the content that users spend the most time, referral traffic, and other key metrics over time.

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Nonprofits Source

MARCH 10, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. I strongly recommend creating a spreadsheet to track your progress. Guess what?

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Nonprofits Source

APRIL 3, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. I strongly recommend creating a spreadsheet to track your progress. Guess what?

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Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

GreenPeace Whale Trail asked their online visitors for campaign ideas and they got some great ones, like the Great Whale Trail, where they tagged whales and then tracked them using GPS/Google maps. Laura's challenge is to get the right metrics to the right people on staff at the right time to reap insights. This drove traffic.

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Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. ACS collects data by tracking what is happening online and offline. Data drives ACS' fundraising tactics and success.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Surfrider Foundation , profiled in the book, by gathering research about what motivates its audiences and through what channels and having a strategy session with staff to map out the different levels of engagement and metrics for conversion.

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Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. But in many areas there will always be scope for offline delivery of a non-profit’s message. We here at NTEN have pretty extensive metrics that we track every week in a dashboard that most nonprofits can only dream about.

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Amy Sample Ward

NOVEMBER 17, 2011

I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. No “make money on social media” or “top 5 Twitter tips” I was so thrilled, then, to see a couple hundred registered! That’s what actionable means.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. Here's my AMORE step-by-step recipe: Set up a simple and small experiment , identify some outcomes and metrics. Click to see the larger image. It's called double-loop learning. 70% new donors.

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Care2

SEPTEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" About 43% of users say they "feel as strongly" about their online life as their offline.

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Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1.

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CauseVox

JUNE 1, 2021

Check out how Neverthirst used CauseVox to make their Workout for Water campaign their own: Tip: If you want to share or track your campaign across social media, try incorporating a hashtag. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. Impact Created. What can $50 do?

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Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Instagram Analytics ; Twitter Analytics ; Pinterest Analytics ) to track what’s opened and shared, which posts generate the most traffic, and what results in “conversions” (i.e.,

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Nonprofit Tech for Good

JULY 10, 2019

Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. You can combine offline marketing with email campaigns along with social media to strengthen the message of your fundraising campaign. 10) Track success and keep testing new ideas. 9) Focus on your call-to-action.

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Connection Cafe

AUGUST 1, 2017

For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . For an offline welcome I would work with your database coordinator to pull an updated list of new in-kind donors every month, then send out the letters on the 1 st. Are there EOY tips for orgs that are Science and Research focused?

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DNL OmniMedia

FEBRUARY 16, 2022

Analyze key metrics in your database. Offline goals and campaigns. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers. The specific metrics that you’ll want to measure will depend on the nature of your campaign. On Twitter, tweet a few main quotes.

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Nonprofits Source

MARCH 21, 2018

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. Twitter Statistics For Nonprofits. 80% of Twitter users have mentioned a brand in a Tweet. Social Media Marketing Templates.

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NetWits

OCTOBER 18, 2011

The most followers that an organization has on Twitter is 840,653 (PBS)…but on the other hand, the organization following the most people is following 200,522 (The American Cancer Society)! The American Red Cross was the first organization on the list to create a Twitter account. 2011 Non-profit Social Networking Survey.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Is there an “offline” marketing push that you need to support/connect? Email will probably not become extinct - so it is important to continue to track its effectiveness. Remember, social media can also be used to connect people to offline actions and events. How often will you track? by Beth Kanter. Experiment.

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Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. The magical kingdom in which offline and online worked together, where strategies that were proven in one place were re-imagined in new ones.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. Measure your results, not just numbers.

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Connection Cafe

AUGUST 21, 2017

One easy way to do keep content current is to sync your Facebook or Twitter feed to your page. Send invitations via email with a registration link so that you can track attendance. Identify key milestones and metrics and have a plan to monitor those activities. Measure your online strategies for an entire year.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The importance of mobile is mirrored across other platforms too, with Twitter increasingly a mobile-dominated platform, and platforms like WhatsApp, WeChat and Instagram depending entirely on a mobile ecosystem. Two-thirds (68%) of world leaders have established mutual connections with their peers on Twitter.

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Care2

JUNE 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Other key metrics from the study include: The median average gift was $38 in Q1 2009.

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