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From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age

The Modern Nonprofit

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. These methods, rooted in physical interaction and personal connection, have stood the test of time.

Method 88
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. What’s slowing these association’s down?

Create 169
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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you best put yourself in their shoes, gain insights from that process, and move forward to create an even better tool or experience? The most common approaches are through two research approaches: audience research and usability testing. Understanding how they differ lies in the what , not the who.

Test 84
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Your Guide to Credit Card Processing for Nonprofits

Neon CRM

While previous generations might have preferred to give via check, cash, or even over the phone, those older analogue giving methods are on their way out, especially as even well-established donors switch to supporting their favorite causes online. Offering these methods is important for catering to younger donors.

Process 52
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Methods for Facilitating Innovation in Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

The curriculum was based on their “ Innovating for People ” design methods recipe book and “ taxonomy for innovation.” These are methods for developing solutions (any type) in service of people. By applying this approach to program development or strategy, your nonprofit can get more impactful results.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? Understanding the donor’s motivations can help a nonprofit develop motivating messaging, use the right fundraising methods, and segment their supporter list to target those who are most likely to give.

Donor 285
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Machine Learning, predictive modeling, and natural language processing are a few of the ways AI makes data more meaningful. Predictive modeling reveals future outcomes and trends with greater accuracy than traditional methods, enabling proactive decision-making and change management. Not necessarily so. The tables were turned.

Data 221