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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 88
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Step 3: Track and Measure Key Performance Indicators (KPIs) To enhance your nonprofit’s social media presence, it’s essential to track Key Performance Indicators (KPIs). In influencer campaigns, measure reach and impressions. Download Collidescope’s Influencer Marketing Playbook for Nonprofits to get started!

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

Google 279
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Keep things recent to get the most accurate data.

Analytics 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

Data 210
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Do Capacity Building Programs Help Nonprofits Achieve Better Results?

Beth's Blog: How Nonprofits Can Use Social Media

We believe that any measurement of the impact of investment in strong organizations should ultimately come back to demonstrating the additional impact organizations are able to achieve after receiving this kind of support. In all our research, we found 3 challenges to making sense of the evidence: Capacity Building Divorced from Results.

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. Example: A professional association analyzed instructor performance and found that courses taught by a specific expert received consistently positive reviews and higher completion rates.

Analytics 169