Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. That’s been useful to at least test content and engagement formats.

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Metrics Facebook People Measure 112

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).

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Metrics Facebook Data Measure 96

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. To show you how you can make acquisition goal setting a breeze, I’ll focus on three things: timing, defining, and measuring. . For another, it may be to test a new audience segment to see if the audience is responsive to certain appeals.

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Goal Metrics Measure Donor 62

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates. Test different messages and calls-to-action (CTAs). Examples of basic personalization.

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Personal Test Demographics Analytics 101

Candid

AUGUST 18, 2021

Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics.

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Course Fundraising Analysis Mail 130

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. Your value prop answers one specific and critical question: “If I am your ideal donor, why should I give to you rather than another organization or none at all?” Do enough people want it?

Data 67

Data Test Blackbaud Donor 67

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . As you organize your nonprofit virtual fundraising event , you’ll also want to ask yourself questions during planning, execution, and follow-up on whether your schedule is respectful of your participants’ time. How to Measure Success.

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Virtual Professional Marketing Fundraising 105

Connection Cafe

OCTOBER 4, 2018

As with many multiple-choice tests, there is only one answer here that makes sense: programmatic statistics related to mission impact. Coffman stated in their 2004 GuideStar article : “There’s no question that nonprofit organizations have an obligation to manage their finances responsibly. As Chuck McLean and Suzanne E.

Measure 31

Measure ROI Organization Ratio 31

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

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Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

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San Francisco Organization Kiva Metrics 104

CauseVox

MAY 9, 2023

ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. This model was developed by Open AI and is one of the few language models to pass the Turing Test. You can use ChatGPT to measure the success of your emails.

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Examples email Communication Language 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. 5. Images, Questions, and Comments Inspire Facebook Engagement. The real question for you to answer which images drive better engagement. That question can form the basis of many Facebook experiments.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The Honest Looser Award.

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Reddit Data Time DC 98

ASU Lodestar Center

APRIL 1, 2022

As nonprofits rely heavily on donors to provide their revenue, the question becomes, how do prospects determine an organization’s donation-worthiness? They often use financial ratios to measure a nonprofit's impact, but these do not most accurately showcase a program's efficiency. Illustration by Yuxin Qin. The problem with ratios.

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Impact Communication Effective Ratio 52

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story. You need to look behind the scenes to get the real answer to the question “What products are most valuable?”.

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Product Associations Measure Analysis 282

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. Some questions you might ask in this process are: What traffic channels or sources lead to the best name acquisition?

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Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. What is the difference?

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

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Social Media Strategy Media Social 99

Whole Whale

MAY 19, 2023

Experiment with different styles, such as using questions, statements, or even storytelling, to find the approach that works best for your organization. Test and iterate : AI-generated images may not always meet your expectations on the first try. Test different prompts and variations to find the best results.

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Images Build Library Generation 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

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Analytics Web Screencast Metrics 94

Top Nonprofits

JULY 21, 2021

We recommend beginning with Harvard’s Implicit Bias Test to learn about the types of biases your leadership are coming in with. Create a setting where people can ask questions and start discussions on the topic. Check in on your progress on a regular basis and be sure the metrics are easily accessible.

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Practice Leadership Nonprofit Culture 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. What's common to both is the use of metrics to measure results.

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ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

A business plan tests the proposition in the vision and based on research determines whether it is economically and operationally viable. Business plans are not difficult to measure and the process is a discipline process of asking questions. Structure: How will they estimate, describe and test the operational structure?

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Review Business Nonprofit Measure 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

First, if you are not doing custom coding like the Einstein Bot , bots work best with close-choice questions that lead the user to more information or an action. Bots can also answer open-ended questions and get smarter as they go, if you train them. And that brings us to the another task, testing and iteration.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. They measured and learned from the first pilot which was rapid implementation.

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Case Study Social Media Studies Integration 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Carie Lewis mentioned the Humane Society’s KPIs – which is why they do and how they measure this sustained engagement. She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? I asked her how do you measure relationships?

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Measure Social Media Survey Relationship 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2012

If you’re not attending and curious what funders are learning, you’ll have an opportunity to read some of the ideas and questions being discussed right here on this blog. Outcomes, indicators, metrics, logic models, flow charts galore – measurement and evaluation are in season these days. Are you required to measure?

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Evaluation Measure Seattle Lesson 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. Tim Davies from the UK volunteered to be the guinea pig and test the thinking process (a logic model of sorts) for his newly launched web project that incorporates social media strategies. | View | Upload your own. You're almost there.

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Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. The Four I’s of ROI.

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ROI Social Media Media Social 103

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

We know that the road to great results is paved with controlled experimentation , one hypothesis and test at a time. Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. What are the right tools to help measure success?

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Social Media Channel Difference Media 119

Qgiv

JANUARY 12, 2023

Your goals should always be SMART goals to ensure that you can easily measure your progress throughout the year and understand how to tweak your strategy to reach your goals. SMART goals are goals that are specific, measurable, achievable, relevant, and time bound. What platforms are they active on? Develop your brand.

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Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. Also, it allows you to test your own pre-conceived notions about what think YOUR audience wants. Once you have the discipline in place of setting up an editorial calendar, measuring it, and generating insights about what resonates with your audience, you might wonder – what’s next?

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Facebook Change Profile Impact 112

Connection Cafe

JULY 14, 2017

The common question I’ve heard over the years is this: “How do I get donors to realize the importance of paying for what are considered overhead costs?” To answer these questions, I think it’s important to first understand the landscape and pressures around nonprofit overhead. . Is an accountant overhead?

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Issue Conversation Change Metrics 39

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

What is a productive way to experiment and learn to the answers to these questions without wasting time? I was curious and started a conversation asking these questions: What is your definition of success on Google +? How are you measuring that? You are testing to see what works and what doesn’t.

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Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2012

I met with each entrepreneur who pitched on their concept and gave me a quick demo – and then I provided some coaching and answered their questions. I saw some amazing projects – from an online social chat platform, a mobile app directory, and blogging platforms. Mohammad L. Azzam with Bill Gates.

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